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Diffusion of Concepts of Masculinity and Femininity  

Rebecca S. Richards

For much of human history, “femininity” and “masculinity” were unknown terms. But that does not mean that the concept of gender did not exist. Indeed, many societies in recorded history ... More

Direct-to-Consumer Advertising and Health and Risk Messaging  

Kimberly A. Kaphingst

Direct-to-consumer advertising of prescription drugs (DTCA) is a multibillion-dollar industry in the United States, affecting the health-care landscape. DTCA has been controversial, since ... More

Editorial Journalism and Newspapers’ Editorial Opinions  

Julie Firmstone

Editorial journalism and newspapers’ editorial opinions represent an area of research that can make an important contribution to our understanding of the relationship between the press and ... More

Entertainment-Education and Health and Risk Messaging  

Suruchi Sood, Amy Henderson Riley, and Kristine Cecile Alarcon

Entertainment-education (EE) began as a communication approach that uses both entertainment and education to engender individual and social change, but is emerging as a distinct ... More

Fear Arousal and Health and Risk Messaging  

Jessica Gall Myrick and Robin L. Nabi

Fear is a negatively valenced discrete emotional state that is an inherent part of the human experience. With strong evolutionary roots, fear serves important functions, including alerting ... More

Gender and Journalism  

Linda Steiner

Understanding the role of gender in the newsroom involves tracing a shift from an initial consensus that women’s only journalistic role was to write with “a woman’s touch” about women, for ... More

The Global Open Society: Civilizations and Cultural Interpretations  

Algis Mickunas

Online publication date:
May 2019
Mass media are global and involve numerous and varied cultures whose customs, languages, beliefs, and arts are different. The differences require bridges for mutual understanding, and such ... More

The Global Open Society: Dialogue in Communication  

Algis Mickunas

Dialogue and its extension to polylogue are presented as an intersubjective basis of communication. The intersubjective aspect cannot be explained by any discipline without a ... More

Government-Driven Incentives to Improve Health  

Peter Anderson

Worldwide, key behavioral risk factors for ill-health and premature death include smoking, alcohol, too much or too little of several dietary factors, and low physical activity. At least ... More

Health-Related Warning Message Processing  

Christopher B. Mayhorn and Michael S. Wogalter

Warnings are risk communication messages that can appear in a variety of situations within the healthcare context. Potential target audiences for warnings can be very diverse and may ... More

Hope and Health and Risk Messaging  

Amy E. Chadwick

Hope has been defined in primarily two ways, and both have implications for message design within health and risk communication. First, hope has been defined as a way of thinking, or ... More

Identity and Online Groups  

Marko Siitonen

Questions related to identity have been central to discussions on online communication since the dawn of the Internet. One of the positions advocated by early Internet pioneers and ... More

The Korean Wave and Korean Dramas  

Hyejung Ju

For the past two decades, the Korean Wave has been recognized in many parts of the world, and has articulated dynamic junctures of globalization, regionalization, and localization in the ... More

Mass Communication and Policy Gatekeeping  

Richard T. Craig

Who filters through information and determines what information is shared with media audiences? Who filters through information and determines what information will not be shared with ... More

Measuring Graph Literacy  

Rocio Garcia-Retamero, Dafina Petrova, Adam Feltz, and Edward T. Cokely

Graphical displays generally facilitate the communication of complex information and are ubiquitous in media. Unfortunately, people differ in their ability to extract data and meaning from ... More

Media and Emotion  

Robin L. Nabi

Emotion has been incorporated into media effects research in multiple ways, which can be broadly summarized as considering emotion as a predictor of media selection, an outcome of media ... More

Media Constructions of Culture, Race, and Ethnicity  

Travis L. Dixon, Kristopher R. Weeks, and Marisa A. Smith

Racial stereotypes flood today’s mass media. Researchers investigate these stereotypes’ prevalence, from news to entertainment. Black and Latino stereotypes draw particular concern, ... More

Media Entertainment and Emotions  

Ed S. Tan

Online publication date:
Sep 2017
Entertainment is fun, and fun is an emotion. What fun is as an emotion, and how it depends on features of entertainment messages and on other emotions, needs to be understood if we want to ... More

Media Literacy  

Renee Hobbs

This is an advance summary of a forthcoming article in the Oxford Research Encyclopedia of Communication. Please check back later for the full article. The ... More

Media Ownership and Journalism  

Helle Sjøvaag and Jonas Ohlsson

Online publication date:
Feb 2019
Media ownership is of interest to research on journalism due to the assumption that ownership can have an impact of the contents and practices of journalism. Ownership of news media take ... More

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