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Public Discourse and Intergroup Communication  

Mikaela L. Marlow

Discourse analysis is focused on the implicit meanings found in public discourse, text, and media. In the modern era, public discourse can be assessed in political or social debates, ... More

Public Health and Community Organizing as Agents for Change in Health and Risk Messaging  

Paul W. Speer and Leah Marion Roberts

Agents of change serve as catalysts for stimulating social change, particularly at community and societal levels of analysis. We often think about the characteristics of individuals who ... More

Public Memory  

Matthew Houdek and Kendall R. Phillips

Published Online:
Jan 2017
The term public memory refers to the circulation of recollections among members of a given community. These recollections are far from being perfect records of the past; rather, they ... More

Public Opinion and Journalism  

Bruce W. Hardy

Published Online:
May 2019
The relationship between public opinion and journalism has long been a considered a cornerstone of modern functioning democracies. This important relationship has been the focus of ... More

Public Pedagogy and Manufactured Identities in the Age of the Selfie Culture  

Henry A. Giroux

Education in society occurs across both formal and informal spheres of communication exchange. It extends from schools to diverse cultural apparatuses such as the mainstream media, ... More

Public Relations in Health and Risk Communication  

John Lynch

Published Online:
Jan 2017
Research on public relations (PR) in health and risk message design and processing is a small but persistent area of publication within the broader fields of science/health journalism, ... More

Publics Approaches to Health and Risk Message Design and Processing  

James E. Grunig and Jeong-Nam Kim

Published Online:
May 2017
The concept of publics and related notions such as receivers, audiences, stakeholders, mass, markets, target groups, and the public sphere are central to any discussion of formal ... More

Public Service Announcements and Exposure to Health and Risk Messages  

William DeJong

Public service announcements (PSAs) emerged after World War II in the United States as a promising strategy for increasing awareness of important social issues and changing beliefs, ... More

Public Service Journalism  

Jackie Harrison

Published Online:
Mar 2019
For some scholars, the role of public service journalism is profoundly ethical, though it exists amidst a diversity of incommensurate but not necessarily incompatible views and values. ... More

The Public Sphere and Journalism  

Anthea Garman

The public sphere is a social entity with an important function and powerful effects in modern, democratic societies. The idea of the public sphere rests on the conviction that people ... More

Public Sphere(s), Publics, and Counterpublics  

Damien Smith Pfister

Public spheres are sites of communicative interaction that feature citizens turning their attention to collective problems and democratically legitimate solutions. Closely associated with ... More

Qualitative Methods in Intergroup Communication  

Maggie J. Pitts

Published Online:
Sep 2017
A researcher’s methodological approach is guided by his or her orientation toward three major philosophical assumptions: epistemological assumptions (i.e., what the nature of truth or ... More

Queer Perspectives in Communication Studies  

Isaac N. West

Published Online:
Feb 2018
Queer perspectives in communication studies vary greatly, but they tend to share some common assumptions about the communicative force of norms, including those related to sexualities, ... More

Queer Studies in Critical and Cultural Communication  

Isaac N. West

Queer studies in critical and cultural communication studies concerns itself with interrogating the symbolic and material manifestations of desires, sexualities, genders, and bodies in all ... More

Race and Ethnicity in US Media Content and Effects  

Dana Mastro

Research empirically investigating the influence of media exposure on issues of race and ethnicity has long documented that media use meaningfully impacts the cognitions, emotions, and ... More

Race, Gender, Class, and Sexuality  

Patricia S. Parker, Jing Jiang, Courtney L. McCluney, and Verónica Caridad Rabelo

Difference in human experience can be parsed in a variety of ways and it is this parsing that provides the entry point to our discussion of “race,” “gender,” “class,” and “sexuality” as ... More

Race, Nationalism, and Transnationalism  

Myra Washington and Kent A. Ono

Race is important within U.S. society and globally. However, race also plays a significant role in communication, and research on its influence cuts across every conceivable area of the ... More

Ranajit Guha’s Historiography of Colonial India  

Vasant Kaiwar

Published Online:
Nov 2018
Ranajit Guha is one of the best-known and most innovative historians of modern India. The bulk of his best-known work was published between 1981 and 2002. The main historiographical issues ... More

Raymond Williams and Communication Studies  

Jim McGuigan

Published Online:
Apr 2017
Raymond Williams (1921–1988) is often cited as one of the founders of the interdisciplinary field of education and research known as cultural studies (CS). To be more specific, he ... More

Reasoned Action As an Approach to Understanding and Predicting Health Message Outcomes  

Marco Yzer

The reasoned action approach is a behavioral theory that has been developed since the 1960s in a sequence of reformulations. It comprises the theory of reasoned action; the theory of ... More

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