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The convergence of rhetoric, culture, and communication has led to the development of two predominant areas of study within the field of communication: intercultural rhetoric and comparative rhetoric. Intercultural rhetoric illustrates how culture-based arguments are constructed by advocates during intercultural interactions and how the arguments make sense within a particular cultural frame or worldview. These studies attempt to represent the cultural sensibility and rhetorical traditions invoked by a particular intercultural interaction. Rhetorical practices are seen as emerging from the beliefs and values of distinctive cultural communities, and the convergence of intercultural communication and rhetoric becomes evident when people act rhetorically and their diverse cultural assumptions gradually or suddenly become apparent during intercultural interactions. Comparative rhetoric focuses on the cross-cultural study of rhetorical traditions, past or present, in societies around the world. Comparison of (rather than interaction between) the rhetorical practices of two or more cultures is often the focus of comparative rhetoric studies. Comparison helps in the identification of rhetorical features in one culture that might not be evident otherwise, to unearth what is universal and what distinctive in any rhetorical tradition, including that of the West. Intercultural rhetoric and comparative rhetoric share some conceptual and methodological features; both fields are characterized by similar beginnings and some shared debates. However, they also have distinct characteristics, challenges, and historiographies.

For intercultural rhetoric, approaching intercultural contexts and situations utilizing theories and concepts from rhetorical studies affirms non-Western modes of reasoning and advocacy. Recent methodological developments have allowed critics to more comprehensively represent rhetorical traditions and to discover novel ways to understand intercultural conflicts and mediate cultural differences. Conceptualizing rhetorical situations as intercultural dialogues suggests the ways in which intercultural rhetorical theorists need to be mindful of the multivocal quality of social discourses.

Rhetorical interpretation of texts benefits from a comparative approach that allows for speculation with respect for and grounding in another culture’s history, as well as reflection on the cultural outsider’s motive and assumptions. It is useful for the quest of meaning not to be limited to the standpoints within each disparate culture; pragmatically, they must have a dialogue since comparative rhetoric allows the analysis of different discourses, the discovery of common grounds of engagement, and the revelation of cultural assumptions.

Rhetoric, commonly understood as the art, practice, and analysis of persuasion, has longstanding connections to medicine and health. Rhetorical scholars, or rhetoricians, have increasingly applied rhetorical theories, concepts, and methods to the texts, contexts, discourses, practices, materials, and digital and visual artifacts related to health and medicine. As an emerging interdisciplinary subfield, the rhetoric of health and medicine seeks to uncover how symbolic patterns shape thought and action in health and medical texts, discourses, settings, and materials.

In practice, rhetoricians who study health and medicine draw from the standard modes of rhetorical analysis, such as rhetorical criticism and rhetorical historiography, as well as from social science methods—including participant observation, interviewing, content analysis, and visual mapping—in order to deepen understanding of how language functions across health and medical objects, issues, and discussions. The objects of analysis for rhetorical studies of health and medicine span medical research, education, and clinical practice from laboratory notes to provider–patient interaction; health policymaking and practice from draft policies through standards of care; public health texts and artifacts; consumer health practices and patient advocacy on- and offline; public discourses about disease, death, bodies, illness, wellness, and health; online and digital health information; popular entertainments and medical dramas; and alternative and complementary medicine. Despite its methodological breadth, rhetorical approaches to science and medicine consistently involve the systematic examination and production of symbolic exchanges occurring across interactional, institutional, and public contexts to determine how individuals and groups create knowledge, meanings, identities, understandings, and courses of action about health and illness.

Mass public shootings in the United States have generated increasingly urgent efforts to understand and prevent active shooter scenarios. After the Columbine High School shooting in 1999, government officials tried to no avail to identify a demographic profile of those who might become active shooters. Confronted with the limitations of identifying potential shooters in advance, government officials, mental health professionals, criminologists, and others interested in preventing active shootings have shifted their focus to guns, mental health, and location security. However, the terrain of each of these topics is murky and exposes additional uncertainties. The sheer number of readily available guns, the prohibition of gun violence research by federal public health and justice institutions, and the variance in attitudes toward and laws about guns in the United States inhibit clear and consistent gun policy. Further, linking active shooters with mental illness risks stigmatizing the vast majority of mentally ill individuals who are more likely to be victims than perpetrators of violence. Because different locations vary in design, function, funding, resources, and vulnerabilities, no organization or institution can guarantee total security despite extensive and costly efforts. While political and social changes can lead to incremental and important improvements in each of these areas, the problem of active shootings is large, multifaceted, and evolving. Adding to the urgency is the increasing number of U.S. states voting to allow concealed and/or open carry of firearms on public college and university campuses.

In the absence of certainty and in recognition of contextual differences, government agencies and educational institutions recently have promoted variants of a “run, hide, fight” approach to active shooter situations, and many schools, workplaces, and other sites have subsequently adopted these tactics in their active shooter training messages. From a rhetorical perspective, pentadic analysis (Burke, 1969) of “run, hide, fight” and its variants reveals the complexities of trying to prevent active shootings. “Run” and “hide” demonstrate both the possibilities and challenges associated with the scene, or when and where an active shooting might occur. “Fight” implies the ambiguities of agent and agency, that is, who gets to fight and how, in debates about gun-free zones, concealed and open carry, and on-site and off-site law enforcement. Meanwhile, the multimodal nature and often disturbing content of active shooter training messages sensationalize the act of active shootings, making them seem more real and present despite the low probability of such an event occurring in any particular place at any particular time. Given these complexities, active shooter training messages as a whole illustrate a tension of purpose in that they presumably attempt to alleviate fear while simultaneously producing it. By looking at a variety of government documents and workplace active shooter training messages, this analysis will explore uncertainties, controversies, and lingering questions about the content and consequences of active shooter training messages and how the producers of these messages frame active shooter scenarios as well as efforts to prevent and respond to such occurrences. No previous studies of the rhetorical or communication dimensions of active shooter training have been conducted, and no archives yet exist that cull such training materials for purposes of comparison, contrast, and analysis in the aggregate.

Rhetorical judgment is a syncretic term that marries the classical concepts of prudence and rhetoric, and suggests their mutual interdependence. The traditions of rhetoric and prudence have had uneven histories, their legitimacy and utility ebbing and flowing within the dominant strains of Western culture. There are four key moments in histories to help find their points of contact, their disjunctions, and their fickle alliance. The key points of tension in their collaboration occur, first, within the Aristotelian corpus itself, next between Greek and Roman conceptions of social reason, then between the ancient and early modern conceptions of prudence, and finally in the fitful return of interest in both of these classical approaches to social reason in late modernity. Their alliance is actuated most potently when the inherently social dynamism of rhetoric transforms prudence from a virtue into a practice. The capacity for prudence to trade in the contingent circumstance then becomes a powerful political resource. Rhetorical judgment is now realizing this potential as critical theory engages it to redefine the terrain of the political, and to reimagine the contours of a seemingly antiquated body of traditions. The dimensions of power, contingency, and expedience that have always had a place within rhetorical and prudential practices are now finding radical new forms of expression and pointing toward new conceptions of democratic practice.

What moves the social? And what is rhetoric’s relationship to social movement? Since 1950, scholars studying the art of public persuasion have offered different answers to these questions. Early approaches to social movements defined them as out-groups that made use of persuasion to achieve goals and meet persistent challenges. However, protest tactics that flaunted the body and spectacle (e.g., 1960s-era dissent) challenged early emphasis on social movements as nouns or “things” that used rhetoric. Influenced by intersectional feminist theories and movements that featured identity transformations (along with ending oppression) as political, rhetoric scholars began to view “a social movement” as an outcome or effect of rhetoric. Scholars treated movements as “fictions,” identifying the ways in which these collective subjects did not empirically exist—but were nonetheless significant, as people came to invest their identities and desires for a new order into social movements. Scholars argued that people manifested “a social movement’s” presence by identifying themselves as representatives of it. More recently, though, rhetoric scholars emphasize what is moving in the social, by following the circulation of rhetoric across nodes and pathways in networks, as well as bodies in protest. Inspired by social media activism, as well as theories of performance and the body, scholars concentrate on how symbolic action (or the affects it helps create) interrupts business as usual in everyday life. To study rhetoric and social movement is to study how dissent from poor and working-class people, women, people of color, LGBTQ activists, the disabled, immigrants, and other non-normative, incongruous voices and bodies coalesce in myriad ways, helping move humanity along the long arc of the moral universe that bends toward justice.

Scientific advances, technological development, and changes in risk consciousness have led to stronger demands on society to manage and control various kinds of risks. Risks should be assessed, prevented, controlled, and communicated in order to prevent negative impacts. Risks related to the environment and health are probably some of the most research-dependent examples. It is primarily scientific experts that provide knowledge to authorities, organizations, and citizens about environmental and health risks and thus exert considerable influence on the understanding and management of risk. At the same time, there are actors in society—especially citizen and interest organizations—that question whether risk regulation is reliable and relevant. There are also demands that citizens should have more transparency and control over risk regulation. The current situation is characterized thus by a paradox: Issues relating to environment and health are seen as increasingly expert dependent while citizens simultaneously demand increased influence over them. This development is especially noticeable in the European Union, with its strong emphasis on the rights of citizen and consumers to have access to information about risk and also opportunities to influence their regulation.

In response to this situation, risk governance has been put forward. It refers to a body of ideas for how to more responsibly and efficiently deal with complex risks issues, where there are different interests and standpoints about how to regulate them. Fundamental ideas of risk governance are openness, transparency, participation, inclusion, deliberation, and reflexivity; that experts involved should be open to questioning the situation; should not conceal issues of uncertainty and pluralism (that there exist different legitimate understandings, evaluations, and recommendations); and should be receptive to the input and participation of other stakeholders. This means that risk regulation should no longer be organized into three discrete activities: risk assessment, risk management, and risk communication (aiming at a one-way transfer of knowledge from the regulators to the public).

For millennia, the idea that rituals create a shared and conventional world of human sociality has been commonplace. From common rites of passage that exist around the world in various forms (weddings, funerals, coming-of-age ceremonies) to patterned actions that seem familiar only to members of the in-group (secret initiations, organizational routines), the voluntary performance of ritual encourages people to participate and engage meaningfully in different spheres of society. While attention to the concept was originally the purview of anthropology, sociology, and history, many other academic disciplines have since turned to ritual as a “window” on the cultural dynamics by which people make and remake their worlds. In terms of journalism studies in particular, the concept of ritual has been harnessed by scholars looking to understand the symbolic power of media to direct public attention, define issues and groups, and cause social cohesion or dissolution. Media rituals performed in and through news coverage indicate social norms, common and conflicting values, and different ways of being “in the world.” The idea of ritual in journalism is accordingly related to discussions around the societal power of journalism as an institution, the ceremonial aspects of news coverage (especially around elite persons and extraordinary “media events”), and the different techniques journalists use to “make the news” and “construct reality.” Journalism does more than merely cover events or chronicle history—it provides a mediated space for audiences and publics that both allows and extends rituals that can unite, challenge, and affect society.

What is the role of emotional mimicry in intergroup relations? There are different theoretical accounts of the function and underlying processes of emotional mimicry. A review of research on emotional mimicry suggests that, in general, emotional mimicry reinforces existing group boundaries, rather than breaking or dissolving them. Specifically, there is consistent evidence that people tend to mimic similar others more than dissimilar others. Given that ingroup members are by definition more similar to each other than to outgroup members, this implies that the former are more likely to be mimicked than the latter. In turn, mimicry improves social bonds with others, which then facilitates ingroup relations.

The most primitive and implicit pathway for mimicry is via embodiment, and it can only take place when there is an actual interaction between group members. To the degree that such processes are presumed to be automatic, it is likely that they tend to reinforce social exclusion of outgroup members. By contrast, the most explicit pathway to mimicry is via perspective taking, in which one deliberately tries to take the other’s perspective. This process does not require the actual presence of members of other groups, but some form of empathy when judging or expecting to meet other group members. This process is more amenable to top-down influences. The research on mimicry also converges on the notion that when mimicry (or in fact other forms of behavior matching) is present, interactions can be expected to be more affiliative. Thus, with effort, mimicry can also be a tool for improving intergroup relations. As always, however, it requires more effort to cross group boundaries than to stay within them.

News routines refer to patterns of outcome-oriented behavior, structured by ideological and organizational contexts, regularly enacted or invoked by newsworkers engaged in constructing the news, acting individually but thinking collectively. They are enacted by journalists to make their daily work more efficient and invoked to preserve their autonomy. They help make newswork more predictable and journalism more stable. Studies have documented various routines at different stages of news construction. In the access and observation stage, studies have focused on the beat system and journalists’ sourcing patterns, which determine the range of information and events they get to know about. In the selection and filtering stage, studies have examined how news values shape news selection and even deselection of articles. In the editing and processing stage, studies have examined practices associated with writing, such as the use of the inverted pyramid format and the use of direct quotes, as well as with editing and verification. Scholars have also focused on the impact of automation on news writing and editing. In the distribution stage, studies have explored live coverage as well as the use of social media to disseminate news. Finally, in the interpretation stage, studies have explored the tracking and monitoring of audience feedback via web analytics and social media, which also affect editorial decisions. But aside from making work more manageable, news routines also have two main consequences on news work: They drive newsworkers into the arms of authorities who are set up to give them information, and they increase the risk of compromising journalists’ autonomy. While they structure how journalists do their work, news routines are also structured by larger forces. The need for efficiency stems from the motivation for profitability in market-oriented news organizations. News routines also prescribe how news processes ought to be done, distinguishing news construction from other forms of work but also functioning as a form of control. Since they arise out of the practical needs of the organization and the field, news routines will adapt and emerge as journalists are confronted by a changing set of practical needs. Such adaptation opens the way to new information structures and new ideologies.

Satire represents a form of public discourse that invites critical judgment of some sociopolitical folly, absurdity, or contradiction. Through devices like exaggeration, irony, and imitation, a satirical text aspires to cut through spin, deception, and misrepresentation in order to spotlight a given state of affairs as they are or could be. That is, satire is propelled by an impulse to elucidate; to highlight some truth. In many respects, journalism’s normative aspirations are similar to that of satire. Journalism’s guiding principles are commonly discussed in light of a central mission to seek and report the best obtainable version of the truth. Though satirical and journalistic endeavors are often carried out with contrasting tones of sobriety, both forms of discourse exhibit idealism in offering unblinking assessments of social realities. Accordingly, it is hardly surprising that satire and journalism have an extensive history of interplay, dating back to some of the earliest venues of modern journalism. Given satire’s penchant to freely draw from the conventions and norms of a wide range of cultural practices in its pursuit of mounting social critiques, it follows that satire would frequently leverage the tools of journalism for its purposes. The journalism profession has long laid claim to privileged legitimacy in the public sphere, positioning itself as a voice of authority in interpreting public affairs events and issues. Journalism’s traditional (though certainly not uncontested) position of privilege has proven useful to satirists. Likewise, satire’s entertaining and attention-getting qualities have long enticed news media actors.

Academic scholarship centered on the interplay of satire and journalism emanates from a variety of research orientations, employs a diversity of methods, and focuses on a wide range of topics and cultural contexts. The bulk of this body of research highlights satirical work that draws from journalism-based conventions and practices (for example, The Daily Show with Jon Stewart), but pockets of scholarship also consider conventional journalism’s engagement with satire. Still other scholars focus more on how the convergences of journalism and satire spawn hybrid forms of discourse that contribute to public culture in meaningful ways. Building on the insights afforded by these diverse lines of research, future satire–journalism scholarship would be well served by continuing to draw from across these multifaceted research streams.

Science journalism is a specialized form of journalism predominantly covering issues such as science, medicine, and technology; it only professionalized in the second half of the 20th century. For many people, print, audiovisual and online media are the main source they use to get to know something about these fields; hence, science journalism has an important role for the society. However, when looking at science journalism and the research in that area more closely, then a variety of different approaches paint a rather dark picture. Firstly, there is a lot of research criticizing science journalism and science journalists. What these studies focus on is science journalists’ work and role for the society, their routines and practices, their reporting on specific scientific issues, as well as the relationship between journalists and scientists. Secondly, in some countries, science journalism seems to be in a crisis due to increasing digitization and changing media landscapes. Science journalism is declining in these countries and many journalists have lost their jobs. However, assessing the quality and appropriateness of science journalism should be based on journalistic and not on scientific criteria, and these criteria should be used when trying to describe what science journalism is and what not, how science journalism operates and how not, and how best to describe the role science journalism has for the society. In addition, although increasing digitization may change routines and practices of science journalists, these specialized journalists may be able to adapt to new media landscapes and still maintain their important role for the society as the most disinterested source that informs about science, medicine, and technology.

Media users exercise control over their information and entertainment environments. Selective exposure to media allows individual to choose channels and messages that satisfy their interests and motivations. A variety of selective exposure studies have assessed selective exposure to messages about ingroup versus outgroup members. Relevant theoretical perspectives include information seeking, confirmation bias, informational utility, self and affect management, reinforcing spirals, boundary expansion, exemplification, and social comparison. Each of these theories of selective exposure identifies an attitudinal or self-conceptual basis for media use yet also allows for the role of social identity or beliefs about intergroup members and interactions. In addition, the distinction between selective exposure and selective avoidance is critical for understanding intergroup media contact, as is the distinction between positive and negative portrayals of relevant social groups. Applicable findings from survey and experimental studies illustrate that age identity, sex and gender identity, and race and ethnicity all produce patterns of selective exposure in which ingroups are generally favored. Information about outgroups is more likely to be selected if it suits the situational or dispositional needs of the individual. Partisan selective exposure is also examined from an intergroup perspective, as is selective exposure to information about aspirational future selves and self-expansion. Depictions of persons that exemplify social groups or allow for social comparison are also discussed, yet little direct evidence exists about exposure to outgroup members in these processes. Finally, interpersonal new media are considered with regard to intergroup contact. Immersive media such as virtual reality provide interactive contact with outgroups, and social identity plays an important role in the distribution of user-generated content, the cultivation of online social networks, and the ongoing convergence between mass and social media. Selective exposure researchers are increasingly considering intergroup contact as an important type of media content relevant to their theories, and intergroup contact researchers are increasingly accounting for the selectivity factor in media processing and effects. Integrating key findings and building a more programmatic approach to this topic will enhance the understanding of individuals’ self-selected exposure to media about (and produced by) outgroups. Indeed, for intergroup media contact to be successful in producing less stereotyping, more positive attitudes, and more intergroup harmony, media users must first choose to come into contact with messages about outgroup members, specifically messages that can convey and produce beneficial effects for intergroup relations.

Since the mid-20th century, communication researchers have recognized that audience members selectively expose themselves to information and opinions congenial to their pre-existing views. While this was a controversial idea during the broadcast era of mass media, the expansion of media choice on television and use of information communication technology has brought increased attention to selectivity among audience members. Contemporary scholarship investigates the extent to which people select proattitudinal information or avoid counterattitudinal information and the role these choices play in the effects of media messages on viewers.

While selective exposure is a broader phenomenon, this article substantively focuses on the use of politically partisan media, especially the research methods used to investigate media selectivity and its effects. This literature manifests an increased attention to measurement, especially how we measure the core concept of media exposure, novel experimental designs intended to allow investigators to directly view individual choice behavior in complex media environments, and attention to new sources of large-scale data from social media and large text samples.

Scholars agree that partisan websites and cable networks provide content politically distinct enough to allow viewers to segregate themselves into liberal and conservative audiences for news but that this kind of polarized viewing is only part of how viewers use media today. A nuanced picture of selectivity shows audiences selecting congenial content but employing broader media use repertoires as well. The mechanisms and effects of media selectivity are psychologically complex and sensitive to contextual factors such as the political issue under consideration.