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Ritual and Journalism  

Chris Peters

For millennia, the idea that rituals create a shared and conventional world of human sociality has been commonplace. From common rites of passage that exist around the world in various ... More

Seeking and Avoiding Media: Intergroup Approaches  

Benjamin K. Johnson

Online publication date:
Aug 2017
Media users exercise control over their information and entertainment environments. Selective exposure to media allows individual to choose channels and messages that satisfy their ... More

Social Marketing Applied to Health and Risk Messaging  

R. Craig Lefebvre and P. Christopher Palmedo

Many ideas about best practices for risk communication share common ground with social marketing theory and practice: for example, segmentation, formative research, and a focus on ... More

Source Credibility, Expertise, and Trust in Health and Risk Messaging  

Kristin Page Hocevar, Miriam Metzger, and Andrew J. Flanagin

Our understanding and perceptions of source credibility significantly drive how we process health and risk messages, and may also influence relevant behaviors. Source credibility is ... More

Spiral of Silence in Health and Risk Messaging  

Sherice Gearhart

The spiral of silence theory provides insight into the ways in which perceptions of public opinion can lead to changes in opinion expression behavior. Conceptualized in a political ... More

Violent Media Content and Effects  

Robert Busching, Johnie J. Allen, and Craig A. Anderson

In our modern age, electronic media usage is prevalent in almost every part of the world. People are more connected than ever before with easy access to highly portable devices (e.g., ... More

Viral Marketing and Exposure to Health and Risk Messages  

Helena Sofia Rodrigues and Manuel José Fonseca

In the context of epidemiology, an epidemic is defined as the spread of an infectious disease to a large number of people, in a given population, within a short period of time. When we ... More

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