You are looking at 81-100 of 522 articles
Conflict and prejudice are universal phenomena and represent a major concern in most societies, especially on the African continent. Worldwide, just a few cases, such as the former Yugoslavia, Rwanda, Northern Ireland, Sudan, Eritrea, Democratic Republic of Congo, Somalia, and Nigeria, have revealed how destructive prejudice and conflict can be to societies. Eastern Africa is a region that has been tremendously affected by conflict. Unfortunately, nations like Sudan and Somalia have been torn apart by many years of conflict. This has inevitably led to other societal challenges or difficulties, such as displacements, poverty, and famine. The question of why people get into conflict has been examined and debated internationally, especially in the field of social psychology. However, conflict in Eastern African cannot be explained merely by psychology. In order to have a holistic understanding of conflict, especially in Africa, it is important not only to look at social psychological factors, such as prejudice, but also to consider important political, economic, and social factors that may be related to the particular conflict, because the African context is extremely complex and the causes of conflict can sometimes be intertwined.
Rebekah H. Nagler and Susan M. LoRusso
Clinicians, medical and public health researchers, and communication scholars alike have long been concerned about the effects of conflicting health messages in the broader public information environment. Not only have these messages been referred to in many ways (e.g., “competing,” “contradictory,” “inconsistent,” “mixed,” “divergent”), but they have been conceptualized in distinct ways as well—perhaps because they have been the subject of study across health, science, and political communication domains. Regardless of specific terminology and definitions, the concerns have been consistent throughout: conflicting health messages exist in the broader environment, they are noticed by the public, and they impact public understanding and health behavior. Yet until recently, the scientific evidence base to substantiate these concerns has been remarkably thin. In the past few years, there has been a growing body of rigorous empirical research documenting the prevalence of conflicting health messages in the media environment. There is also increasing evidence that people perceive conflict and controversy about several health topics, including nutrition and cancer screening. Although historically most studies have stopped short of systematically capturing exposure to conflicting health messages—which is the all-important first step in demonstrating effects—there have been some recent efforts here. Taken together, a set of qualitative (focus group) and quantitative (observational survey and experimental) studies, guided by diverse theoretical frameworks, now provides compelling evidence that there are adverse outcomes of exposure to conflicting health information. The origins of such information vary, but understanding epidemiology and the nature of scientific discovery—as well as how science and health news is produced and understood by the public—helps to shed light on how conflicting health messages arise. As evidence of the effects of conflicting messages accumulates, it is important to consider not just the implications of such messages for health and risk communication, but also whether and how we can intervene to address the effects of exposure to message conflict.
Young Yun Kim
The contextual theory of interethnic communication is an interdisciplinary theory that provides a comprehensive and interdisciplinary account of the associative and dissociative communication behaviors of individual communicators when interacting with ethnically dissimilar others. Integrating a wide range of salient issues, concepts, theories, and related research findings across disciplinary lines of inquiry across social sciences, the theory offers a multidimensional and multifaceted model explaining a full spectrum of interethnic decoding and encoding communication behaviors from highly dissociative to highly associative. Grounded in an open-systems perspective, the interethnic behavior and the context surrounding the behavior are conceived as co-constituting the basic interethnic communication system, operating simultaneously in a dynamic interplay. In varying degrees of salience and significance, all contextual forces are regarded in Kim’s theory to operate in any given interethnic communication event, potentially influencing, and being influenced by the nature of individual communication behaviors of association and dissociation. The theory identifies eight key contextual factors of the communicator (identity inclusivity/exclusivity and identity security/insecurity), the situation (ethnic proximity/distance, shared/separate goal structure, and personal network integration), and the environment (institutional equity/inequity, relative ingroup strength, and environmental stress). Eight theorems are proposed for empirical tests, linking each contextual factor with associative/dissociative behavior. Together, the eight theorems explain the dynamic and reciprocal behavior-context interface in interethnic communication. The theory also provides a conceptual blueprint for conducting case studies on specific interethnic communication events, and suggests pragmatic insights into ways to strengthen the social fabric of an ethnically diverse society from the ground up.
Ivar John Erdal
Since the mid-1990s, media organizations all over the world have experienced a series of significant changes related to technological developments, from the organizational level down to the single journalist. Ownership in the media sector has developed toward increased concentration, mergers, and cross-media ownership. At the same time, digitization of media production has facilitated changes in both the organization and the everyday practice of journalism. Converged multimedia news organizations have emerged, as companies increasingly implement some form of cross-media cooperation or synergy between previously separate journalists, newsrooms, and departments. These changes have raised a number of questions about the relationship between organizational strategies, new technology, and everyday newsroom practice. In the literature on convergence journalism, these questions have been studied from different perspectives. Adopting a meta-perspective, it is possible to sort the literature into two broad categories. The first group consists of research mainly occupied with convergence in journalism. These are typically studies of organizational changes and changes in professional practice, for example increased cooperation between print and online newsrooms, or the role of online journalism in broadcasting organizations. The second group contains research primarily concerning convergence of journalism. This is mainly studies concerned with changes in journalistic texts. Some examples of this are repurposing television news for online publication, increased use of multimedia, and genre development within online journalism. It has to be noted that the two angles are closely connected and also share an interest in the role of technological development and the relationship between changing technologies, work practices, and journalistic output.
Conversation analysis is a distinctive approach to research on language and communication that originated with Emanuel Schegloff, Harvey Sacks, and Gail Jefferson. It assumes a systematic order in the minute details of talk as it is used in situ. That orderliness is understood to be the result of shared ways of reasoning and means of doing things. Conversation analytic studies aim to identify and describe how people produce and interpret social interaction. For example, the interpretation and response to the question, “How are you” differs depending on whether it is asked by a doctor in a medical consultation or a friend during a casual conversation. Overwhelmingly, data are naturalistic audio (for telephone-mediated talk) or video recordings (for copresent interactions). The recordings are transcribed using conventions first established by Gail Jefferson. They have been further developed since to better capture features such as crying and multimodality. Specialized notations are used to highlight features of talk such as breathiness, intonation, short silences, and simultaneous speech. Analyses typically examine how everyday actions are done over sequences of two or more turns of talk. Greetings, requests, and complaints are actions that have names; others don’t. Studies may examine a range of linguistic, embodied, and environmental phenomena used in coordinated action. Research has been conducted in a broad range of mundane and institutional settings. Medical interaction is one area where conversation analysis has been most applied, but others include psychotherapy and classroom interaction.
A conversation analytic perspective on identity is also distinctive. Typically, approaches to intergroup communication presuppose a priori the importance of social identities such as age, gender, and ethnicity. They are theorized as independent variables that impact language behaviors in predictable and measurable ways. This view strongly resonates with common sense and underpins popular questions about gender-, race- or age-based differences in language use. In contrast, a conversation analytic approach examines social identities only when they are observably and demonstrably relevant to what participants are doing and saying. The relevance of an identity category rests on it being clearly consequential for what is happening in a particular stretch of talk.
Conversation analysis approaches identity as a type of membership categorization. The term “member” has ethnomethodological roots that recognizes a person is a member from a cultural group. Categories can be invoked, used and negotiated in the flow of interaction. Membership categorization analysis shows there is a systematic organization to category work in talk. Using conversation analysis and membership categorization analysis, discursive psychology studies how social identity categorizations have relevance to the business at hand. For example, referring to your wife as a “girl” or a “married woman” invokes different inferences about socially acceptable behavior.
Wayne A. Beach, Kyle Gutzmer, and Chelsea Chapman
Beginning with phone calls to an emergency psychiatric hospital and suicide prevention center, the roots of Conversation Analysis (CA) are embedded in systematic analyses of routine problems occurring between ordinary persons facing troubling health challenges, care providers, and the institutions they represent. After more than 50 years of research, CA is now a vibrant and robust mode of scientific investigation that includes close examination of a wide array of medical encounters between patients and their providers. Considerable efforts have been made to overview CA and medicine as a rapidly expanding mode of inquiry and field of research. Across a span of 18 years, we sample from 10 of these efforts to synthesize important priorities and findings emanating from CA investigations of diverse interactional practices and health care institutions. Key topics and issues are raised that provide a unique opportunity to identify and track the development and maturity of CA approaches to medical encounters. Attention is also given to promising new modes of research, and to the potential and challenges of improving medical practices by translating basic and rigorous empirical findings into innovative interventions for medical education. A case is made that increasing reliance on CA research can positively impact training and policies shaping the delivery of humane and quality medical care.
Laura Loeb and Steven E. Clayman
The news interview is a prominent interactional arena for broadcast news production, and its investigation provides a window into journalistic norms, press-state relations, and sociopolitical culture. It is a relatively formal type of interaction, with a restrictive turn-taking system normatively organized around questions and answers exchanged for the benefit of an audience. Questions to politicians are sensitive to the journalistic norms of neutralism and adversarialness. The neutralism norm is relatively robust, implemented by interviewers adhering to the activity of questioning, and avoiding declarative assertions except as prefaces to a question or as attributed to a third party. The adversarialism norm is more contextually variable, implemented through agenda setting, presupposition, and response preference, each of which can be enhanced through question prefaces. Adversarial questioning has increased significantly in the United States over time, and in some other national contexts. Adversarial questioning creates an incentive for resistant responses from politicians, which are managed with overt forms of damage control and covert forms of concealment. News interviews with nonpartisan experts and ordinary people are generally less adversarial and more cooperative. Various hybrid interview genres have emerged in recent years, which incorporate practices from other forms of broadcast talk (e.g., celebrity talk shows, confrontational debates) within a more loosely organized interview framework. These hybrid forms have become increasingly prominent in contemporary political campaigns and current affairs discussions.
Copyright is a bundle of rights granted to the creators of literary, artistic, and scientific works such as books, music, films, or computer programs. Copyright, as one of the most controversial areas of communication law and policy, has always been the subject of political contention; however, debates surrounding the subject have reached new levels of controversy since the 1990s as a result of the new formats of creative works made possible by digital media, and as a result of the new practices of authorship, creativity, consumption, collaboration, and sharing that have arisen in light of networking and social media. Technological change has not been the only driving force of change; social and political change, including changing concepts of authorship, the recognition of the rights of women and indigenous peoples, and the changing structures of international relations and international civil society, have also been reflected in copyright law. Copyright policymaking has become an increasingly internationalized affair. Forum-shifting has contributed to the proliferation of regional and international copyright policymaking forums under the rubric of stand-alone intellectual property institutions such as the World Intellectual Property Organization (WIPO), as well as under institutions dedicated more broadly to international trade negotiations.
Communication scholars and others have contributed extensively to the field of copyright and intellectual property law. Communication scholars have made significant contributions in examining the cultural significance, political economy, history, and rhetoric of copyright, drawing on diverse fields that include cultural studies and critical political economy. Communications scholars’ influence in the field of copyright scholarship has been significant.
Irina A. Iles and Xiaoli Nan
Counterfactual thinking is the process of mentally undoing the outcome of an event by imagining alternate antecedent states. For example, one might think that if they had given up smoking earlier, their health would be better. Counterfactuals are more frequent following negative events than positive events. Counterfactuals have both aversive and beneficial consequences for the individual. On the one hand, individuals who engage in counterfactual thinking experience negative affect and are prone to biased judgment and decision making. On the other hand, counterfactuals serve a preparative function, and they help people reach their goals in the future by suggesting effective behavioral alternatives.
Counterfactual thoughts have been found to influence an array of cognitive processes. Engaging in counterfactual thinking motivates careful, in-depth information processing, increases perceptions of self-efficacy and control, influences attitudes toward social matters, with consequences for behavioral intentions and subsequent behaviors. Although it is a heavily studied matter in some domains of the social sciences (e.g., psychology, political sciences, decision making), counterfactual thinking has received less attention in the communication discipline. Findings from the few studies conducted in communication suggest that counterfactual thinking is a promising message design strategy in risk and health contexts. Still, research in this area is critically needed, and it represents an opportunity to expand our knowledge.
Creating Authentic and Lasting Community Relationships to Enhance Awareness and Understanding of Cancer Research
Linda Fleisher, Evelyn González, and Armenta Washington
Building and sustaining relationships fundamentally requires mutual trust based on authentic and reciprocal communication. Successful academic and community partnerships require a deep understanding of the needs of all stakeholders facilitated through dialogue and ongoing communication strategies. This dialogue is especially crucial to address health disparities and bridge the divide between academics and other professionals and the communities they serve. Innovative and sound health communications and community engagement approaches can help to address this divide. For those working with communities to improve health, Community Based Participatory Research (CBPR) principles can serve as a compass to guide those efforts of building on the strengths and resources within the community and ensuring co-learning to address social inequities. Moreover, using innovative and interactive health communication strategies, such as community forums, photovoice projects, and the development of culturally sensitive and relevant messaging, can empower and engage the community, facilitating long-lasting relationships between the academic institutions and communities that ultimately address the unique concerns and values of those most in need.
For organizations, crises are pervasive, difficult to keep quiet in today’s global multimedia environment; they are challenging, potentially catastrophic; they can even be opportunities for organizations to thrive and emerge stronger. Crises come in many shapes and sizes including media blunders, social media activism, extortion, product tampering, security issues, natural disasters, accidents, or negligence, just to name a few. The first research on crisis communication appeared in 1953, and since then the field has grown steadily. However, in the last five to six years there has been an explosion of theoretical development, international engagement, methodological diversity, and topic diversity within the field to reflect the growing multinational and multiplatform environment in which organizations and people interact.
Therefore, in order to understand the field of crisis communication, as a public relations and management function, it is important to focus on the critical factors that affect our understanding of the concept and proliferation of research and practice in the area. There are five critical factors that drive our understanding and research in crisis communication: (1) issues and reputation management as crisis mitigation and prevention, (2) crisis types in a modern global environment, (3) organizational factors affecting crisis response, (4) stakeholder factors affecting crisis response, and (5) response factors to consider in crisis response. In addition, it will review the critical trends in crisis communication research, challenges within the field, and resources for further development.
Ashley Noel Mack
Motherhood is not an inconsequential and ideologically neutral individual role in society. Instead, “motherhood” is considered, according to critical and cultural scholars and theorists, to be both a complex set of experiences individuals embody and a symbolic social institution that has been used to regulate human behavior through cultural norms and social scripts that are discursively struggled over across history. The institution of motherhood is imbedded in cultural, economic, and legal systems and is a central consideration in how we come to define the domestic and public spheres. Black feminist, liberal feminist, radical feminist, Marxist, queer, postcolonial, and decolonial theories are mobilized by critics in communication to investigate motherhood as a complex symbolic interlocutor. Critical scholars from these divergent theoretical and political traditions analyze motherhood as an experience, a practice, a performance, and/or an ideology. Because of the importance of the concept of mothering in society, examining discourses about motherhood is a central concern for critical and cultural communication scholars who are interested in the formation of gender and sexual scripts and the maintenance of racial and class-based systems of oppression.
Adrienne Shaw, Katherine Sender, and Patrick Murphy
Critical audience studies is the branch of media research primarily concerned with what people do with the media they consume, rather than on the supposedly negative effects of media on people. Critical audience studies has long drawn on “ethnographic ways of seeing” to investigate the everyday uses of media in myriad contexts. This area of audience research has had to define who and what constitutes “an audience,” where audiences are located, and how best to understand how people’s lives intersect with media. Changes in media production and distribution technologies have meant that texts are increasingly consumed in transnational and transplatform ways. These changes have disrupted historical distinctions between producers and audiences. Critical cultural approaches should be considered from a largely qualitative perspective and look at feminist and global reception studies as foundational to the understandings of what audiences might be and how to study them. Taking video game players as a boundary example, we need to reconsider how contemporary media forms and genres, modes of engagement, and niche and geographically dispersed media publics affect audiences and audience research: what, or who, is an audience, how can we understand it, and through what methods might we research it now?
Deanna L. Fassett and C. Kyle Rudick
Critical communication pedagogy (CCP) emerged from an interdisciplinary exploration of the relationships between communication and instruction that draws from and extends critical theory. This critical turn has influenced how the communication studies discipline defines and practices communication education (i.e., learning in communication or how best to teach communication) and instructional communication (i.e., communication in learning, or how communication functions to diminish or support learning across a broad array of contexts), from the one-on-one tutoring session to training and development, and beyond. This critical turn in communication and instruction is characterized by 10 commitments of critical communication pedagogy refigured here along three themes: (1) communication is constitutive, (2) social justice is a process, and (3) the classroom is a site of activism and interpersonal justice.
Critical communication pedagogy is defined by three primary criticisms: (1) CCP focuses on postmodern and constitutive philosophies of communication to the detriment of critical theory, (2) CCP focuses too much on in-class communication to the detriment of activist learning, and (3) CCP is over-reliant on autoethnographic and performative methodologies. An expanded, reinvigorated, and radicalized critical communication pedagogy for communication studies scholars entails greater attention to and extension of critical theory; sustained engagement in and with activism (both within and beyond the classroom); and a more robust engagement of diverse methods of data collection and analysis. Critical communication pedagogy scholarship as militant hope is more relevant than ever in the post-Trump era, signaling a way for communication scholars to cultivate ethics of equity and justice at all levels of education.
Claire Sisco King
Within the field of communication studies, critical cultural scholarship examines the interarticulation of power and culture. Drawing from critical theory and cultural studies, this research offers analysis of texts, artifacts, practices, and institutions in order to understand their potential to promote or preempt equality and social justice. Critical theory, which has Marxist origins, uses theory as a basis for critiquing and challenging systems of domination or oppression. The field of cultural studies focuses on social formations with a particular emphasis on media texts and the reception practices of audiences. Both critical theory and cultural studies emphasize the important interrelationship between ideology, or structures of belief, and the material conditions in which people live. Critical cultural research examines discourse and representation, including language and visual culture, as well as social relations, institutional structures, material practices, economic forces, and various forms of embodiment.
Central to critical cultural scholarship is attention to the construction, regulation, and contestation of categories of identity, including race, ethnicity, gender, sexuality, ability, and class. A significant branch of critical cultural studies examines how ideas about gender and sex develop and circulate, asking how and why some constructions of gender and sex become normative and gain hegemony—or, cultural privilege—in a particular context. For example, such scholarship might critique the idealization of certain performances of masculinity and the attendant devaluation of femininity or other subordinated masculinities; or, this research might consider how particular iterations of masculinity or femininity may be counter-hegemonic, operating in opposition to prevailing ideologies of gender and sex. Critical cultural approaches also emphasize the intersectionality of gender and sex with other categories of identity. For instance, ideas about masculinity or femininity can rarely be separated from assumptions about race and/or sexuality; as such, prevailing ideologies of gender and sex often reflect the presumed normativity of whiteness and heterosexuality.
Helene A. Shugart
If food studies is an inherently interdisciplinary field of enquiry, communication is central to its uptake in any scholarly context, for food is inherently relational, symbolic, and deeply cultural, a powerful discourse in its own right and imbricated in a host of other discourses. Accordingly, while food studies is a relatively new area of study within the communication discipline, scholarship in that vein has had rather seamless entrée into the broader scholarly arena and has proliferated along the same general lines of investigation that characterize the field in general.
Originally rooted in cultural anthropology, early studies of the cultural significance of food assessed how food both reflects and accomplishes social identity and status, a focus that has been sustained and expanded in more contemporary studies as relevant to how food signals and mobilizes particular identities, such as race/ethnicity, nation, class, gender, and sexuality. Matters of identity are sometimes apparent in studies of the role(s) of food in global flows, including globalization, colonization, immigration, diaspora, and tourism. Much of this scholarship also or instead takes up food in terms of production and consumption, assessing the politics, economics, and geographies of food. Endeavors in this vein, in global, national, and local contexts, examine food policies and patterns of industry and how they privilege certain interests while disenfranchising others: food safety, security, and justice feature prominently in these investigations. These motifs are reflected, as well, in scholarship that examines social movements around food that seek to disrupt or resist problematic industry and farming policies and/or practices as relevant to, for example, environmental exigencies, animal welfare, eradication of the local, and availability of and/or access to safe, healthy foods.
The mediation of food is perhaps a natural subject of study for communication scholars, ranging from representations of food in film to food packaging and advertising. The recent rise of “foodie” culture has generated a proliferation of media fare, signaled by indices ranging from the now recognized genre of “food films,” to multiple television networks devoted to food, to the rise of “celebrity chefs”; food is, moreover, an increasing presence on the Internet, proliferating especially across social media. The imaginaries of authenticity and egalitarianism and the materialities of class that frequently drive foodie culture have been the focus of much of this scholarship, and they have been further identified as figuring prominently in urban practices ranging from the establishment of farmers’ markets to gentrification.
Even within the communication discipline, food studies is a wide-ranging topic, but it is not simply a diverse subject of study for communication scholars. The inherently liminal and malleable nature of food renders it difficult if not impossible to engage or theorize in terms of conventional binaries or rifts that characterize many if not most fields, such as subject/object and self/other; perhaps most salient for the communication discipline, food denies the particularly nettlesome materiality/discursivity binary. Accordingly, food studies holds considerable promise for the field relevant to theoretical innovation and expansion.
Marouf Hasian Jr.
Critical studies of humanitarian discourses involve the study of the arguments, claims, and evidence that are used to justify intervention or non-intervention in key local, regional, national, or international contexts. These discourses can take the form of arguing over whether we should practice isolationism and not intervene in the sovereign affairs of other countries, or they can take the form of deliberations over the transcend needs of populations that cope with myriad disasters. In some cases these discourses are produced by foreigners who believe that the less fortunate need to be rescued from their misery, while at other times humanitarian discourses can be used in discussions about the human rights of the disempowered. Nongovernmental organizations (NGOs), nation-states, celebrities, medical communications, and militaries are just a few of the rhetors that produce all of these humanitarian discourses.
Joshua F. Hoops and Jolanta A. Drzewiecka
Critical perspectives toward culture and communication address how power and macro historical, institutional, and economic structures shape and constrain interpersonal, intergroup, and mediated communication. Scholars critique forms of domination and examine how oppressed communities resist and subvert power structures to identify possibilities for change and emancipation; some strive to become public intellectuals engaged in activism in solidarity with disadvantaged communities. Analyses uncover multiplicity and fluidity of meanings and dislodge essentialist and ideological closures in interactions and discourses. This approach has been shaped by critical theory of the Frankfurt School, European poststructural and critical theories, British cultural studies, and postcolonial theories. Critical scholarship is diverse, interdisciplinary, and multimethodological. Critical scholars are self-reflexive of their own social positioning in relation to research topics and participants.
Culture, the key concept, is conceptualized as a site of multiple meanings and differences that are loci of power struggles and contestations amidst daily practices and power structures. Culture is a site of mixing and fusions across borders as groups struggling for power attempt to restrict meanings, categories, and practices. Identity and its categories, such as race, ethnicity, gender, sexuality, etc., have multiple and shifting meanings that are nevertheless contingently fixed within structures supporting domination of some groups. Concepts such as diaspora, hybridity, and intersectionality address indeterminacy of belonging. Other main concepts include difference, articulation, ideology, hegemony, interpellation, and articulation.
Critical whiteness studies can be understood in terms of three overlapping waves ranging from the national to the international and from the 19th to the 21st centuries. Beginning in the Reconstruction era in the United States, the first wave criticized whiteness in the form of protection of white femininity, possessive ownership, and the public and psychological wages paid to white people during Jim Crow America. The second wave began after the end of World War II, when challenges to legalized racial segregation and European colonialism flourished. The third wave, whose beginning can be marked roughly at the end of the 20th century, is distinguished by increased examination of nonblack immigrants’ relation to whiteness, the growing number of white authors contributing to the field, and a blossoming international range of critical studies of whiteness.
Young Yun Kim
Countless immigrants, refugees, and temporary sojourners, as well as domestic migrants, leave the familiar surroundings of their home culture and resettle in a new cultural environment for varying lengths of time. Although unique in individual circumstances, all new arrivals find themselves in need of establishing and maintaining a relatively stable working relationship with the host environment. The process of adapting to an unfamiliar culture unfolds through the stress-adaptation-growth dynamic, a process that is deeply rooted in the natural human tendency to achieve an internal equilibrium in the face of adversarial environmental conditions. The adaptation process typically begins with the psychological and physiological experiences of dislocation and duress commonly known as symptoms of culture shock. Over time, through continuous activities of new cultural learning, most people are able to attain increasing levels of functional and psychological efficacy vis-a-vis the host environment. Underpinning the cross-cultural adaptation process are the two interrelated experiences of deculturation of some of the original cultural habits, on the one hand, and acculturation of new ones, on the other. The cumulative outcome of the acculturation and deculturation experiences is an internal transformation in the direction of assimilation into the mainstream culture. Long-term residents and immigrants are also likely to undergo an identity transformation, a subtle and largely unconscious shift from a largely monocultural to an increasingly intercultural self-other orientation, in which conventional, ascription-based cultural categories diminish in relevance while individuality and common humanity play an increasingly significant role in one’s daily existence. Central to this adaptation process are one’s ability to communicate in accordance to the norms and practices of the host culture and continuous and active engagement in the interpersonal and mass communication activities of the host society.