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Absent Information in Integrative Environmental and Health Risk Communication  

Jari Lyytimäki and Timo Assmuth

Online publication date:
Jul 2017
Communication is typically understood in terms of what is communicated. However, the importance of what is intentionally or unintentionally left out from the communication process is high ... More

A Case Study of Sesame Workshop’s Cleaner, Happier, Healthier Intervention in Bangladesh, India, and Nigeria: Reporting on Exposure and Impact  

Dina L. G. Borzekowski

Online publication date:
Sep 2017
The Cleaner, Happier, Healthier hygiene intervention was developed and tested in 2013, featuring the Sesame Workshop characters. Through broadcast television, four public service ... More

A Case Study: Targeting the Stop.Think.Connect. Cybersecurity Campaign to University Campuses  

Matthew W. Savage, Sarah E. Jones, Jenna E. Reno, and Shari Veil

Online publication date:
Sep 2017
University students, faculty, and staff are among those most vulnerable to cybersecurity risks due to their reliance on modern technologies, the nature of their online activities, and the ... More

Active Involvement Interventions in Health and Risk Messaging  

Kathryn Greene, Smita C. Banerjee, Anne E. Ray, and Michael L. Hecht

Online publication date:
Jul 2017
Results of national epidemiologic surveys indicate that substance use rates among adolescents remain relatively steady or even show slight declines; however, some substance use rates, such ... More

Adherence and Communication  

Teresa L. Thompson and Kelly Haskard-Zolnierek

Online publication date:
Apr 2016
Oxford Research Encyclopedia:
Health and Risk Communication
Patient adherence (sometimes referred to as patient compliance) is the extent to which a patient’s health behavior corresponds with the agreed-upon recommendations of the healthcare ... More

Advertisers as Agents for Change in Health and Risk Messaging  

Michael Mackert and Marie Guadagno

Advertising as a field and industry often has a contentious relationship with both health communication and public health due to legitimate concerns about how advertising for certain ... More

Advocacy Groups as Agents for Change in Health and Risk Messaging  

Jen Ptacek, Kirstin N. Dolick, and Marifran Mattson

Online publication date:
Sep 2017
Advocacy can be defined as the systematic process set in motion by an individual or group of individuals to encourage, support, and empower others surrounding a topic in need of change. ... More

Affection Exchange Theory  

Kory Floyd and Benjamin E. Custer

Online publication date:
Mar 2020
Affectionate communication constitutes verbal behaviors (e.g., saying “I love you”), nonverbal gestures (e.g., hugging, handholding), and socially supportive behaviors (e.g., helping with a ... More

Agenda Setting in Health and Risk Messaging  

Karyn Ogata Jones

Online publication date:
Jun 2017
Since McCombs and Shaw first introduced the theory in 1972, agenda setting has emerged as one of the most influential perspectives in the study of the effects of mass media. Broadly ... More

Alzheimer’s, Age Panic, Neuroscience: Media Discourses of Dementia and Care  

E. Ann Kaplan and Sally Chivers

Online publication date:
Jul 2018
Age discrimination, long habitual internationally, is now developing into age panic as longevity becomes the norm. People are increasingly living through their 80s and 90s, threatening ... More

Ambiguity Intolerance Considerations when Designing Health and Risk Messages  

Adrian Furnham

Online publication date:
Mar 2017
The concept of ambiguity tolerance (TA), variously called Uncertainty Avoidance, Ambiguity Avoidance, or Intolerance, can be traced back nearly 70 years. It has been investigated by many ... More

Anger in Health and Risk Messaging  

Claude H. Miller and Reinaldo Cortes Quantip

Online publication date:
Mar 2017
Within a range of health communication contexts, anger can be either a detriment to the receptivity of health promotion messages when poorly controlled, or a benefit to information ... More

Anticipated Regret  

Marcel Zeelenberg

Online publication date:
May 2017
Oxford Research Encyclopedia:
Health and Risk Communication
Regret is the prototypical decision related emotion. It is felt when the outcome of a non-chosen alternative is better than the outcomes obtained. Regret is a functional emotion that helps ... More

Anxiety, Uncertainty, and Intercultural Communication  

Jim Neuliep

Online publication date:
Apr 2019
The effects of uncertainty and anxiety are profiled in association with intercultural communication and the initiation and development of intercultural relationships. Uncertainty is ... More

Appeals to Morality in Health and Risk Messaging  

Ann Neville Miller

Online publication date:
Jan 2017
Oxford Research Encyclopedia:
Health and Risk Communication
Many health- and risk-related behaviors have moral implications. Most obvious are altruistic behaviors like blood donation. However, issues related to promoting the wellbeing of friends and ... More

Appeal to Bystander Interventions: A Normative Approach to Health and Risk Messaging  

Shawn Meghan Burn

Online publication date:
Jul 2017
Bystander intervention is a form of helping that occurs when onlookers intercede to provide direct or indirect aid to a victim. When bystanders step in to prevent or reduce harm to others, ... More

Argument Quality and Strength in Health and Risk Messaging  

Hans Hoeken

Online publication date:
Jan 2017
Oxford Research Encyclopedia:
Health and Risk Communication
In an ideal world, people would adopt a positive attitude toward a healthy lifestyle as a result of carefully considering relevant and strong arguments. Attitudes based upon such ... More

Audience Segmentation Techniques  

Rachel A. Smith

Online publication date:
Mar 2017
A premise in health promotion and disease prevention is that exposure to and consequences of illness and injury can be minimized through people’s actions. Health campaigns, broadly defined ... More

Behavioral Journalism in Health and Risk Messaging  

Alfred McAlister

Online publication date:
Jul 2017
Behavioral journalism is a term used to describe a theory-based health communication messaging strategy that is based on conveying “role model stories” about real people and ... More

Big Data’s Role in Health and Risk Messaging  

Bradford William Hesse

Online publication date:
Jul 2017
The presence of large-scale data systems can be felt, consciously or not, in almost every facet of modern life, whether through the simple act of selecting travel options online, purchasing ... More

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