Our understanding and perceptions of source credibility significantly drive how we process health and risk messages, and may also influence relevant behaviors. Source credibility is believed to be impacted by both perceptions of source trustworthiness and expertise, and the effect of credibility on changes in attitudes and behavior has been studied for decades in the persuasion literature. However, how we understand and define source credibility—particularly the dimension of expertise—has changed dramatically as social media and other online platforms are increasingly used to design and disseminate health messages. While earlier definitions of source credibility relied heavily on the source’s credentials as indicators of expertise on a given topic, more recent conceptualizations must also account for expertise held by laypeople who have experience with a health concern. This shifting conceptualization of source credibility may then impact both why and when people select, as well as how they perceive, process, and judge, health messaging across both novel and more traditional communication contexts.
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Source Credibility, Expertise, and Trust in Health and Risk Messaging
Kristin Page Hocevar, Miriam Metzger, and Andrew J. Flanagin
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Spanish Queer Cinema
Santiago Fouz Hernández
LGBTQ+ lives in Spain have experienced drastic changes since the days of the Franco dictatorship. Then, laws were made to prosecute and incarcerate queers. Now, Spain enjoys one of the most comprehensive legal frameworks to protect LGBTQ+ rights. Spanish cinema, in part, reflects this evolution. Heavy censorship made representation of LGBTQ+ characters almost impossible during Franco, although in the early years crusade films created homosocial scenarios which could be read against the grain. In late Francoism and in the early years of the transition visibility was very rare and would typically involve damaging stereotypes of gay men in degrading comedies or oversexed lesbian vamps in exploitative horror films. After the abolition of censorship in 1978, filmmakers including Ventura Pons, Pedro Almodóvar or Eloy De la Iglesia made considerable headway in normalizing the presence of queer lives and stories on the Spanish screen. Growing (but vulnerable) levels of social acceptance and visibility in the last three decades or so have made LGBTQ+ characters and stories increasingly more visible. The 1990s saw the proliferation of films set in the then emerging “gay villages” in major urban centers, especially Madrid’s Chueca. In the 2000s, legal advances such as same-sex marriage or the right to adopt led to more romantic comedies and some melodramas dealing with these issues (weddings, families, and so on). More recently there is a greater diversification of spaces, characters, and stories, including immigration and trans issues. New generations of queer creators have found considerable domestic and international success in streaming services, with representation becoming much more explicit and noticeably more complex and diverse.
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Spiral of Silence in Health and Risk Messaging
Sherice Gearhart
The spiral of silence theory provides insight into the ways in which perceptions of public opinion can lead to changes in opinion expression behavior. Conceptualized in a political communication context, the central claim of the theory is that individuals’ fear of social isolation motivates them to continuously evaluate the climate of opinion through both experiences with the media and interpersonal communication. Upon assessment, individuals either find themselves in a situation where their opinion aligns with the majority or minority. Accordingly, those who find their opinion does not align with the dominant opinion are likely to conceal their opinions while those who find their opinion aligns with the majority are more likely to express them.
Empirical research testing the spiral of silence theory has predominately focused on measurement of focal variables and methods of empirical testing. Advances have been made in regard to micro-level factors, such as creating universally applicable measures of psychological attributes. However, limited work has explored macro-level factors, such as appropriateness of issues, application to computer-mediated communication environments, and tools used to identify circumstances vulnerable to spiral of silence effects. Nonetheless, the practical value of the spiral of silence theory for health and risk communicators can be utilized by modifying campaign efforts to anticipate and counteract fluxes in public opinion.
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Transparency in Journalism
Michael Koliska
Transparency is the most recently established ethical principle for professional journalists, even though its roots stretch back almost a century. The emergence of transparency as a core journalistic ethic and value has been fueled mainly by three distinct yet interdependent developments. First, sociocultural advances in society have gradually increased the availability and demand for more information, including in areas such as politics and business. This development instilled an expectation of the “right to know,” also impacting the journalistic institution. Second, the introduction of digital media technologies has provided more means to disclose information, interact with journalists, and witness news production. Third, ethical and normative discussions by journalists and scholars have promoted more openness about journalism. Transparency has frequently been advocated as an effective way to combat the ongoing decline of trust and credibility in the news media. A central rationale supporting information disclosure and providing direct access to journalists and news organizations is that the audience will be able to ascertain which journalism it can trust to be true or which journalism may be superior. Specifically, in times when the news media is being labeled as fake or lying to the public, transparency may indeed be an important mechanism for the audience to hold journalism accountable. Yet, while the promise of transparency is an enticing prospect for the journalistic institution, empirical research has not quite been able to support all the claims that transparency will indeed improve credibility and trust in the news media. However, transparency is a nascent ethic and practice in journalism, and has only recently been officially recognized. Journalists and news organizations are still in the process of finding new ways to openly engage with the public, showing them the journalistic production process and building relationships with their communities. After all, building trust takes time and may only be achieved in a continuous effort to engage in an open, honest, and personal dialogue with the people.
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Understanding Communication Through a Historical Lens
Clark Callahan
Historical emergences of new communications technologies have had a dramatic impact on the structures of international contact. While these advances come in many forms, they all affect the ecology of international communications. Some forms of advances, such as the physical, are often overlooked and perhaps even trivialized. Advances like the stirrup and hay allowed increased movements, often in the form of conquests that brought disparate people and cultures into physical contact. Intellectual advancements such as the scientific method, mathematics like calculus and trigonometry, Copernicus’s heliocentrism, and Darwin’s theory of evolution bridged international boundaries through the formation and maintenance of international academic communities.
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Video Games as Meaningful or Eudaimonic Experiences
Daniel Possler
Research on meaningful or eudaimonic gaming experiences explores players’ profound responses to video games. It rests on the observation that video games have ‘grown up’ in the 2000s and 2010s. While the medium traditionally aimed at providing fun, modern games increasingly afford meaningful experiences, for example by addressing serious topics (e.g., loss). Drawing on philosophical and psychological well-being research, these meaningful experiences are often termed “eudaimonic.” Beyond this shared categorization, however, no consensual definition of eudaimonic/meaningful gaming experiences has yet been developed. Instead, various competing and partially overlapping conceptualizations exist in the literature, including (a) appreciation, (b) the covariation of meaningfulness, being emotionally moved or challenged, and self-reflection, (c) deep social connectedness, and (d) specific emotional responses (e.g., nostalgia, awe). The formation of eudaimonic/meaningful gaming experiences has mostly been attributed to game characteristics, including (1) game mechanics that allow rare performances or promote reflection by disrupting players’ gameplay expectations; (2) narratives that address emotionally challenging topics, feature moral dilemmas, or facilitate deep social bonds with game characters; (3) multiplayer features that enable cooperative interactions with close co-players; and (4) game aesthetics that facilitate awe or aesthetic contemplation. In contrast, little is known about how player characteristics affect the formation of eudaimonic/meaningful gaming experiences. Similarly, research on the effects of these experiences is sparse. However, initial studies suggest that eudaimonic/meaningful experiences may benefit players beyond gaming by increasing their well-being or promoting pro-social behavior. Additionally, eudaimonic/meaningful gaming experiences appear to have a motivational
appeal, as preliminary studies suggest that seeking such experiences can motivate playing games in general and specific titles in particular. Overall, this burgeoning line of research is still in its infancy but has already provided valuable insights into the quality and formation of eudaimonic/meaningful experiences in interactive media and the attraction and positive effects of video games.
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Violent Media Content and Effects
Robert Busching, Johnie J. Allen, and Craig A. Anderson
In our modern age, electronic media usage is prevalent in almost every part of the world. People are more connected than ever before with easy access to highly portable devices (e.g., laptops, smartphones, and tablets) that allow for media consumption at any time of day. Unfortunately, the presence of violence in electronic media content is almost as prevalent as the media itself. Violence can be found in music, television shows, video games, and even YouTube videos. Content analyses have shown that nearly all media contain violence, irrespective of age rating (Linder & Gentile, 2009; Thompson & Haninger, 2001; Thompson, Tepichin, & Haninger, 2006; Yokota & Thompson, 2000). It is therefore important to ask: What are the consequences of pervasive exposure to screen violence? One consequence of media violence exposure, hotly debated by some in the general public, is increased aggressive behavior. This relationship was investigated in many studies using experimental, longitudinal, or cross-sectional design. These studies are summarized in meta-analyses, which support the notion that media violence increase the likelihood of acting aggressively. This link can be explained by an increase in aggressive thoughts, a more hostile perception of the environment, and less empathic reaction to victims of aggressive behavior. However, the often debated notion that media violence allows one to vent off steam, leading to a reduced likelihood of aggressive behavior, has failed to receive empirical support. The effect of media violence is not limited to aggressive behavior; as a consequence of violent media usage attentional problems arise and prosocial behavior decreases.
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Viral Marketing and Exposure to Health and Risk Messages
Helena Sofia Rodrigues and Manuel José Fonseca
In the context of epidemiology, an epidemic is defined as the spread of an infectious disease to a large number of people, in a given population, within a short period of time. When we refer to the marketing field, a message is viral when it is broadly sent and received by the target market through person-to-person transmission. This marketing communication strategy is currently assumed to be an evolution by word of mouth, with the influence of information technologies, and called Viral Marketing. This stated similarity between an epidemic and the viral marketing process is notable yet the critical factors to this communication strategy’s effectiveness remain largely unknown. A literature review specifying some techniques and examples to optimize the use of viral marketing is therefore useful.
Advantages and disadvantages exist to using social networks for the reproduction of viral information. It is very hard to predict whether a campaign becomes viral. However, there are some techniques to improve advertising/marketing communication, which viral campaigns have in common and can be used for producing a better communication campaign overall. It is believed that the mathematical models used in epidemiology could be a good way to model a marketing communication in a specific field. Indeed, an epidemiological model SIR (Susceptible-Infected-Recovered) helps to reveal the effects of a viral marketing strategy. A comparison between the disease parameters and the marketing application, as well as simulations using Matlab software explores the parallelism between a virus and the viral marketing approach.
