African American queer cinema was born as a reaction to the AIDS/HIV epidemic as well as the blatant homophobia that existed within the Black community in the 1980s. It began with the pioneering works of queer directors Isaac Julien and Marlon Riggs and continued during the new queer cinema movement in the 1990s, particularly including the works of lesbian queer director Cheryl Dunye. However, these works were infinitesimal compared to the queer works featuring primarily White lesbian, gay, bisexual, transgender, and queer (LGBTQ) protagonists during that time. That trend continues today as evidenced by looking at the highest-grossing LGBTQ films of all times: very few included any African American characters in significant roles. However, from the 1980s to the 2020s, there have been a few Black queer films that have penetrated the mainstream market and received critical acclaim, such as The Color Purple (Spielberg, 1982), Set It Off (Gary, 1996), and Moonlight (Jenkins, 2016), which won the 2018 Academy Award for Best Picture. The documentary film genre has been the most influential in exposing audiences to the experiences and voices within the African American queer communities. Since many of these films are not available for viewing at mainstream theaters, Black queer cinema is primarily accessed via various cable, video streaming, and on-demand services, like Netflix, Hulu, and HBO.
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African American Queer Cinema
Victor Evans
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Brazilian Queer Cinema
João Nemi Neto
Brazilian cinema is born out of a desire for modernity. Moving images (movies) represented the newest technological innovation. Cinematographers brought to the growing cities of Brazil an idea—and ideal—of “civilization” and contemporaneousness. At the same time, queer identities started to gain visibility. Therefore, a possible historiography of cinema is also a potential for a historiography of queer identities.
Nonetheless, as a non-Anglo country and former colony of Portugal, Brazil presents its own vicissitudes both in the history of cinema and in queer historiography. To understand dissident identities in a peripherical culture (in relation to Europe), one must comprehend the ways ideas and concepts travel. Therefore, queer and intersectionality function as traveling theories (in Edward Said’s terms) for the understanding of a Brazilian queer cinema.
A critical perspective of the term “queer” and its repercussions in other cultures where English is not the first language is imperative for one to understand groundbreaking filmmakers who have depicted queer realities and identities on the Brazilian big screen throughout the 20th century and the first decades of the 21st century.
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Critical Audience Studies
Adrienne Shaw, Katherine Sender, and Patrick Murphy
Critical audience studies is the branch of media research primarily concerned with what people do with the media they consume, rather than on the supposedly negative effects of media on people. Critical audience studies has long drawn on “ethnographic ways of seeing” to investigate the everyday uses of media in myriad contexts. This area of audience research has had to define who and what constitutes “an audience,” where audiences are located, and how best to understand how people’s lives intersect with media. Changes in media production and distribution technologies have meant that texts are increasingly consumed in transnational and transplatform ways. These changes have disrupted historical distinctions between producers and audiences. Critical cultural approaches should be considered from a largely qualitative perspective and look at feminist and global reception studies as foundational to the understandings of what audiences might be and how to study them. Taking video game players as a boundary example, we need to reconsider how contemporary media forms and genres, modes of engagement, and niche and geographically dispersed media publics affect audiences and audience research: what, or who, is an audience, how can we understand it, and through what methods might we research it now?
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Queer Chinese Media and Pop Culture
Jamie J. Zhao
Earlier generations of Western scholars often regarded nonheterosexual desires, identities, and intimacies in Chinese-speaking contexts as marginalized, stigmatized, and silenced, if not completely invisible, in mainstream mediascapes and pop cultural spaces. However, in contemporary Chinese and Sinophone contexts, queer practices, images, and narratives voiced, either explicitly or implicitly, by media producers, performers, and consumers or fans who do not necessarily self-identify as LGBTQ are common and even proliferating. These manifestations of queer Chinese media and pop culture are diverse and widespread in both online and offline spaces. In the new millennium, with the rise of queer Asian, queer Chinese, and queer Sinophone studies, scholars have strived to move away from Euro-American-centric and Japanese-centric queer media studies and theories when examining queer Chinese-language media and cultural productions. In particular, a growing body of scholarship (in fields such as literary studies, cinema and television studies, and fan studies) has explored intersecting ways of reconceptualizing “queerness” and “Chineseness” to examine gender, sexual, and sociocultural minority cultures in Chinese-language public and pop cultural spaces. Some of the literature has usefully traced the history of the concepts “homosexuality” and “tongzhi” (comrade) in modern and contemporary China, as well as the transcultural transmission and mutations of the meanings of the English term “queer” (ku’er) in Chinese media studies. Differentiating these concepts helps clarify the theorization of and scholarly debates surrounding queer Chinese media and pop culture in the 21st century. A number of scholars have also troubled the meaning and the essentialized identity of “Chineseness” through a queer lens while decolonizing and de-Westernizing queer Chinese media and pop cultural studies. In addition, post-2010 scholarship has paid major attention to Chinese media censorship and regulations (with a close focus on the context of mainland China/the People’s Republic of China/PRC) concerning homosexual and queer content production, circulation, and consumption and how these have been circumvented in both traditional and online media spaces.
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Queer Comics
KC Councilor
Queer comics have been a staple of LGBTQIA+ culture, from independent and underground comics beginning in the late 1960s to web comics in the current digital age. Comics are a uniquely queer art form, as comics scholar Hillary Chute has argued, consistently marginalized in the art world. Queer comics have also principally been produced by and for queer audiences, with mainstream recognition not being their primary goal. This marginalization has, in some sense, been a benefit, as these comics have not been captive to the pressures of capitalist aesthetics. This makes queer comics a rich historical archive for understanding queer life and queer communities. Collections of queer comics from the late 1960s and onward have recently been published, making large archives of work widely available. The Queer Zine Archive Project online also houses a large volume of underground and self-published material.
There are some affordances inherent to the medium of comics which make it a distinctly powerful medium for queer self-expression and representation. In comics, the passage of time is represented through the space of the page, which makes complex expressions of queer temporality possible. The form is also quite intimate, particularly hand-drawn comics, which retain their original form rather than being translated into type. The reader plays a significant role in the construction of meaning in comics, as what happens between panels in the “gutter” (and is thus not pictured) is as much a part of the story as what is pictured within the panels. In addition to the value of reading queer stories in comic form, incorporating making comics and other creative practices into pedagogy is a powerful way to engage in queer worldmaking.
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Queer Memory and Film
Anamarija Horvat
The relationship between queer memory and cinema is a complex one. Lesbian, gay, bisexual, transgender, and queer (LGBTQ) histories have often been and continue to be systematically and deliberately excluded from the “official” memory narratives of nation-states, whether it be within the context of education or other commemorative projects. In order to counter this erasure, activists and artists have worked to preserve and reimagine LGBTQ pasts, creating archives, undertaking historiographic work, and, finally, reimagining queer histories in film and television. While memory remains an underutilized concept in queer studies, authors working in this nascent area of the field have nonetheless examined how the queer past is being commemorated through national, educational, and cinematic technologies of memory.
For example, Scott McKinnon’s work has focused on gay male memories of cinema-going, therein highlighting the role of audience studies for the understanding of gay memory. Like McKinnon, Christopher Castiglia and Christopher Reed have also focused on the gay male community, emphasizing the ways in which film and television can combat the effects of conservative and homonormative politics on how the past is remembered. While Castiglia, Reed, and McKinnon’s work focuses on the memories of gay men, a monograph by the author of this article has analyzed how contemporary film and television represent LGBTQ histories, therein interrogating the role these mediums play in the creation of what can be termed specifically queer memory. Furthermore, while monographs dealing with queer memory are only beginning to appear, a number of single case studies and book chapters have focused on specific cinematic works, and have looked at how they present the LGBTQ past, particularly with respect to activist histories. Authors like Dagmar Brunow have also emphasized the link between queer memory and film preservation, exhibition and distribution, therein pointing toward the ways in which practices of curation shape one’s perception of the past. Taken together, these different approaches to queer filmic memory not only illuminate the relevance of cinema to the ways in which LGBTQ people recall and imagine the past of their own community, but also to the unfixed and continually evolving nature of queer memory itself.
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Race and Ethnic Stereotypes in the Media
Srividya Ramasubramanian, Emily Riewestahl, and Anthony Ramirez
There is a long history of scholarship documenting the prevalence of racial and ethnic stereotypes in media and popular culture. This body of literature demonstrates that media stereotypes have changed over time across specific racial/ethnic groups, media formats, and genres. Historically, the bulk of this research has focused on representations in the U.S. mainstream media and on representations of African Americans in popular media. In the last few decades, media scholars have also examined media stereotypes associated with Indigenous groups, Latino/a/x populations, Arabs, Asians, and Pacific Islanders. Recent work has gone beyond traditional media such as television and films to also examine other types of media content such as video games, microblogging sites such as Twitter, and media sharing sites such as YouTube. Emerging research addresses racial biases in AI, algorithms, and media technologies through computational methods and data sciences.
Despite individual variations across groups and media types, the underlying social psychological mechanisms of how, why, and under what circumstances these stereotypes influence audiences has been theorized more broadly. Cultivation, social identity theory, priming, framing, social cognitive theory, and exemplification are popular theoretical perspectives used within media stereotyping literature. Several experimental studies have examined the effects of mediated racial/ethnic stereotypes on individual users’ attitudes, beliefs, feelings, and behaviors. The lion’s share of these studies has demonstrated that negative stereotypes shape majority audiences’ real-world stereotypical perceptions, social judgments, intergroup emotions, and even public policy opinions. More important, media stereotypes can have negative effects on communities of color by affecting their self-concept, self-esteem, and collective identity in adverse ways. Recent studies have also parsed out the differences between positive and negative stereotypes. They demonstrate that even so-called positive stereotypes often have harmful effects on marginalized groups.
Media scholars are increasingly interested in practical solutions to address media stereotypes. For instance, one content-based strategy has been to study the effects of counter-stereotypic portrayals that challenge stereotypes by presenting stereotype-disconfirming information. Other related measures are encouraging positive role models, implementing media literacy education, and supporting alternative media spaces that are more racially inclusive. The recent scholarship suggests that it is important to be intentional about centering social change, amplifying the voices of marginalized groups, and working toward reducing systemic racism in the media industry and research.
