Critical audience studies is the branch of media research primarily concerned with what people do with the media they consume, rather than on the supposedly negative effects of media on people. Critical audience studies has long drawn on “ethnographic ways of seeing” to investigate the everyday uses of media in myriad contexts. This area of audience research has had to define who and what constitutes “an audience,” where audiences are located, and how best to understand how people’s lives intersect with media. Changes in media production and distribution technologies have meant that texts are increasingly consumed in transnational and transplatform ways. These changes have disrupted historical distinctions between producers and audiences. Critical cultural approaches should be considered from a largely qualitative perspective and look at feminist and global reception studies as foundational to the understandings of what audiences might be and how to study them. Taking video game players as a boundary example, we need to reconsider how contemporary media forms and genres, modes of engagement, and niche and geographically dispersed media publics affect audiences and audience research: what, or who, is an audience, how can we understand it, and through what methods might we research it now?
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Critical Audience Studies
Adrienne Shaw, Katherine Sender, and Patrick Murphy
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LGBTQ Youth Cultures and Social Media
Olu Jenzen
Research has established that access to the Internet and social media is vital for many lesbian, gay, bi, trans, queer + (LGBTQ+) young people. LGBTQ+ social media youth cultures form across platforms and are shaped by a range of media affordances and vernaculars. LGBTQ+ youth use social media for self-expression, connecting with other LGBTQ+ young people, entertainment, activism, and collecting and curating information. Through a digital cultural studies approach, the essay discusses themes of LGBTQ+ youth identity work, communities and networked publics, and youth voice to explore how digital and social media imaginaries and practices produce new forms of socialites. It situates LGBTQ+ youth social media practices in relation to the affective economy and algorithmic exclusion of platforms, as well as in relation to neoliberal paradigms of gender and sexuality and homotolerance.
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Queer Migration and Digital Media
Andrew DJ Shield
Migration—whether international or internal, forced or voluntary—intertwines with digital media, especially for sexual minorities and trans people who seek out platforms catering to lesbian, gay, bisexual, trans, and queer (LGBTQ) people. Online networks foster transnational flows of ideas and information, which can enable international travel. The ways that queer people interact on digital media in the 21st century have emerged not only from decades of online subcultures—such as 1990s chatrooms and profile sites—but also from predigital media cultures, such as printed personal ads in gay and lesbian journals. The internet accelerated the growth of media platforms and queer international networks, both of which continued to develop with the advent of mobile phone apps and the proliferation of social media. Online media—from blogs to hashtags to “hook-up” apps—can relate to all aspects of the migration process. Before, during, and after a move, queer migrants access online media for information about LGBTQ laws and norms or for help with the logistics of migration. When in a new country, queer migrants use online media to try to connect with locals. During these interactions, migrants might encounter forms of xenophobia, racism, and exclusion. In spite or because of these experiences, queer migrants utilize digital media to build new networks, such as queer diasporic communities aimed at social or political activities.
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Queer Studies and Organizational Communication
Jamie McDonald and Sean C. Kenney
As a subfield, organizational communication has been relatively slow to engage with queer theory. However, a robust literature on queer organizational scholarship has emerged over the past decade, since the 2010s, in both organizational communication and the allied field of critical management studies. Adopting a queer theoretical lens to the study of organizational communication entails queering one’s understandings of organizational life by questioning what is considered to be normal and taken for granted. Engaging with queer theory in organizational communication also implies exposing and critiquing heteronormativity in organizations, viewing difference as a constitutive feature of organizing, adopting an anti-categorical approach to difference, and understanding identity as fluid and performative.
To date, organizational scholars have mobilized queer theory to queer how gender and sexuality are conceptualized in organizational research, queer dominant understandings of leadership, queer the notion of diversity management, queer the “closet” metaphor and understandings of how individuals negotiate the disclosure of nonnormative identities at work, and queer organizational research methods. Moving forward, organizational scholars can continue to advance queer scholarship by mobilizing queer theory to highlight queer voices in empirical research, interrogating whiteness in queer organizational scholarship by centering queer of color subjectivities, and continuing to queer organizational research and queer theory by subjecting both to critical interrogation.
