There is a long history of scholarship documenting the prevalence of racial and ethnic stereotypes in media and popular culture. This body of literature demonstrates that media stereotypes have changed over time across specific racial/ethnic groups, media formats, and genres. Historically, the bulk of this research has focused on representations in the U.S. mainstream media and on representations of African Americans in popular media. In the last few decades, media scholars have also examined media stereotypes associated with Indigenous groups, Latino/a/x populations, Arabs, Asians, and Pacific Islanders. Recent work has gone beyond traditional media such as television and films to also examine other types of media content such as video games, microblogging sites such as Twitter, and media sharing sites such as YouTube. Emerging research addresses racial biases in AI, algorithms, and media technologies through computational methods and data sciences.
Despite individual variations across groups and media types, the underlying social psychological mechanisms of how, why, and under what circumstances these stereotypes influence audiences has been theorized more broadly. Cultivation, social identity theory, priming, framing, social cognitive theory, and exemplification are popular theoretical perspectives used within media stereotyping literature. Several experimental studies have examined the effects of mediated racial/ethnic stereotypes on individual users’ attitudes, beliefs, feelings, and behaviors. The lion’s share of these studies has demonstrated that negative stereotypes shape majority audiences’ real-world stereotypical perceptions, social judgments, intergroup emotions, and even public policy opinions. More important, media stereotypes can have negative effects on communities of color by affecting their self-concept, self-esteem, and collective identity in adverse ways. Recent studies have also parsed out the differences between positive and negative stereotypes. They demonstrate that even so-called positive stereotypes often have harmful effects on marginalized groups.
Media scholars are increasingly interested in practical solutions to address media stereotypes. For instance, one content-based strategy has been to study the effects of counter-stereotypic portrayals that challenge stereotypes by presenting stereotype-disconfirming information. Other related measures are encouraging positive role models, implementing media literacy education, and supporting alternative media spaces that are more racially inclusive. The recent scholarship suggests that it is important to be intentional about centering social change, amplifying the voices of marginalized groups, and working toward reducing systemic racism in the media industry and research.
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Race and Ethnic Stereotypes in the Media
Srividya Ramasubramanian, Emily Riewestahl, and Anthony Ramirez
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LGBTQ Youth Cultures and Social Media
Olu Jenzen
Research has established that access to the Internet and social media is vital for many lesbian, gay, bi, trans, queer + (LGBTQ+) young people. LGBTQ+ social media youth cultures form across platforms and are shaped by a range of media affordances and vernaculars. LGBTQ+ youth use social media for self-expression, connecting with other LGBTQ+ young people, entertainment, activism, and collecting and curating information. Through a digital cultural studies approach, the essay discusses themes of LGBTQ+ youth identity work, communities and networked publics, and youth voice to explore how digital and social media imaginaries and practices produce new forms of socialites. It situates LGBTQ+ youth social media practices in relation to the affective economy and algorithmic exclusion of platforms, as well as in relation to neoliberal paradigms of gender and sexuality and homotolerance.
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Molecular Images, Leaky Masculinities: Pain, Photography, and Queer Desire
Katrin Köppert
The pharmacopornographic turn in photography began in the 1950s, with a molecularization of photography that enabled moments of queer critique at a time when neither queer theory nor practices of hormonal gender hacking were common. Molecules in the subversive function of imitation and drag can be seen, in particular, in Albrecht Becker’s photography. Becker’s photography is conceived as minor photography based on Gilles Deleuze and Felíx Guattari’s concept of minor literature. The queer-political dimension of vernacular media practices plays an essential role here.
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Speculative Fiction and Queer Theory
Wendy Gay Pearson
Speculative fiction, like queer, can be an umbrella term; it can cover any writing in which reality is not mimetically represented. In other words, speculative fiction is a fuzzy set whose boundaries are permeable, capacious, and capable of definition and redefinition by readers and writers alike. The set includes science fiction, fantasy, horror, the Gothic, and most or all magic realist writing. Because of its focus on spaces and times that have not (yet) happened, may never happen, and may, indeed, be impossible, speculative fiction as a supergeneric category leaves open a great deal of room for queerness in all its forms. Queer theory illuminates depictions of sexuality, gender, and their intersectionalities as they are represented in speculative fictions of all kinds. In doing so, it traces several specific queer theoretical interventions, including: questions of queer representation; histories in which queer representation has been suppressed; queer dismantling of all types of normativity; queer theorizing about intimacy, kinship, reproduction, and family; questions of posthumanism and the queering of embodiment and/through technology; and issues of queer time versus the power of chrononormativity to reinforce assumptions about linear time and “normal” life. Speculative fiction is a powerful medium for both queer readers and queer writers because it empowers narratives, characters, and/or settings that disrupt the many ways in which dominant assumptions about race, gender, and sexuality are produced by, and in turn reinforce, colonial aspirations and expectations. Some speculative fiction may be dystopian, but some speculative fiction may also read the past reparatively in order to imagine more hopeful worlds.
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Queer Temporalities
Dustin Goltz
The political and ideological workings of temporality—how our engagement and understanding of time is culturally constructed and assigned meaning—has garnered much attention by queer theorists inside and beyond the field of communication. Specifically, queer temporality, as an interventionist project, interrogates the assumed naturalness of straight temporality, its governing logics, and its foreclosures. Stemming from the work of queer theorists such as Lee Edelman, Jack Halberstam, Jose Esteban Muñoz, and Elizabeth Freeman, queer temporality calls for reconsideration of how marriage, children, generativity, and inheritance define and confine cultural expectations of maturation, responsibility, happiness, and future. Additionally, queer temporality seeks to question how time is approached and performed, examining the political elements of these understandings. In short, queer temporality pushes against heteronormativity’s framing and disciplining of time, charting more queer ways to think about history, pace, relationships, notions of success, and the linear segmentation of past/present/future.
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Cultural Productions of Queer Asia
Shinsuke Eguchi
Queer Asia, which critiques the multidimensional flows of power (e.g., globalization, market capitalism, state capitalism, and/or Western queer formation), is a process of reimagining historically specific and culturally saturated nuances of minoritized sexualities and genders in and across Asia and Asian diasporas. This process redirects attention to cultural productions of Queer Asia as disjunctive modernities. By this means, contemporary global capitalism enables a paradoxically contested space of temporality through which new geopolitical imaginaries of minoritized sexualities and genders can emerge. Consequently, Queer Asia troubles, remixes, and remaps how the logic of Whiteness that operates as a global, colonial, imperial, and capitalist power homogenizes culturally heterogeneous paradigms of minoritized sexualities and genders through LGBTQIA+ identities, discourses, and politics. Three topics—identifications and affinities, relationalities and spatialities, and media and popular culture—represent indefinite and unlimited possibilities of Queer Asia. Accordingly, examining these topics in light of the cultural productions of Queer Asia provides possible pathways to expand the current circumferences of queer studies in communication, which is known as a very White, Western, and US-American discipline.
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Queer(ing) Popular Music Culture
Doris Leibetseder
Queer(ing) popular music culture is a diverse field. It focuses, on the one hand, on the adjective “queer” and describes and analyzes what makes certain music queer. On the other hand, there is a strong emphasis on the verb “to queer,” on the doing, on how music culture can be made queer. Queer music is directed against not only norms concerning gender and sexuality, but also other intersectionalities correlating to the body and desire, such as disability, race, ethnicity, class, religion, and so forth. Early on, queer music culture stood for “homosexual” musicians, performances, taste, or audiences, but has now opened up toward other identities and queering practices showing the construction of identities in an interplay of dominant power mechanisms (e.g., racialization). To queer music culture is to step outside of binary normative assumptions and dichotomous thinking and to introduce more subtle in-betweens in music, which are directed against the hegemonic power structures at place in music culture and the society in general, and aim to dissolve them.
Queer musical performances and how to queer music culture depend strongly on the cultural and historical context the music is placed in. Two key concepts for the analyses are the performance and performativity (repetition of performances) of gender and sexuality and other intersectional identities. Both concepts are crucial because they form the foundation of queer theory.
In terms of music culture, this means that it is not only about how a musician performs their gender during a show, but also that this gendered performance needs to be repeated over time and in society. For example, members of the same audience could emulate the gendered performance of the musician in their own social life. Gender is performed and performative, as are other kinds of identities such as sexuality and other intersectionalities (race, class, age, dis/ability). Analyzing how a gender/sexuality/class/race performance is done and how it is repeated in everyday life (performativity) helps to find queer acts and gestures. In music culture this means to look at not only musical performances or at the appearance and behavior of the audience during the performance and in their daily lives, but also in doing music culture differently—hence “queering” music culture—and not corresponding to the heteronormative production and consumption scheme. This kind of “queering,” for example, happened in the Riot Grrrl movement when they produced their own labels and escaped the male-dominated studio productions. Other examples are their self-produced zines to spread queer-feminist knowledge or their DIY archives (see History of Queer(ing) Popular Music Culture), and the queering of the production/consumption scheme is also seen in the ballroom culture as explained in the following section. Further musical periods and genres will be examined critically for their queerness: blues and jazz in the early 20th century, glam rock in the 1960s and 1970s, Black hip-hop from the 1990s until now, and contemporary trans music.
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LGBTQ+ Workers
Elizabeth K. Eger, Morgan L. Litrenta, Sierra R. Kane, and Lace D. Senegal
LGBTQ+ people face unique organizational communication dilemmas at work. In the United States, LGBTQ+ workers communicate their gender, sexuality, and other intersecting identities and experiences through complex interactions with coworkers, supervisors, customers, publics, organizations, and institutions. They also utilize specific communication strategies to navigate exclusionary policies and practices and organize for intersectional justice. Five central research themes for LGBTQ+ workers in the current literature include (a) workplace discrimination, (b) disclosure at work, (c) navigating interpersonal relationships at work, (d) inclusive and exclusive policies, and (e) intersectional work experiences and organizing.
First, the lived experiences of discrimination, exclusion, and violence in organizations, including from coworkers, managers, and customers, present a plethora of challenges from organizational entry to exit. LGBTQ+ workers face high levels of unemployment and underemployment and experience frequent microaggressions. Queer, trans, and intersex workers also experience prevalent workplace discrimination, uncertainty, and systemic barriers when attempting to use fluctuating national and state laws for workplace protections. Second, such discrimination creates unique risks that LGBTQ+ workers must navigate when it comes to disclosing their identities at work. The complexities of workplace disclosure of LGBTQ+ identities and experiences become apparent through closeting, passing, and outing communication. These three communication strategies for queer, trans, and intersex survival are often read as secretive or deceptive by heterosexual or cisgender coworkers and managers. Closeting communication may also involve concealing information about personal and family relationships at work and other identity intersections. Third, LGBTQ+ people must navigate workplace relationships, particularly with heterosexual and/or cisgender coworkers and managers and in organizations that assume cisheteronormativity. Fourth, policies structure LGBTQ+ workers’ lives, including both the positive impacts of inclusive policies and discrimination and violence via exclusionary policies. Fifth and finally, intersectionality is crucial to theorize when examining LGBTQ+ workers’ communication. It is not enough to just investigate sexuality or gender identity, as they are interwoven with race, class, disability, religion, nationality, age, and more. Important exemplars also showcase how intersectional organizing can create transformative and empowering experiences for LGBTQ+ people. By centering LGBTQ+ workers, this article examines their unique and complex organizational communication needs and proposes future research.
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Queering Colonialisms and Empire
Roberta Chevrette
Scholarship engaging queer theory in tandem with the study of colonialism and empire has expanded in recent years. This interdisciplinary area of research draws from queer of color theorizing and women of color feminists who made these links during queer theory’s emergence and development in social movements and within the field of women’s and gender studies. Together, queer of color, (post)colonial, transnational feminist, and Indigenous scholars and activists have highlighted the centrality of gender and sexuality to colonial, settler colonial, and imperial processes. Among the alignments of queer and (post)colonial inquiry are their emphases on social transformation through critique and resistant praxis. In the communication discipline, scholarship queering the study of colonialism and empire has emerged in critical/cultural studies, intercultural communication, rhetoric, media studies, and performance studies. Two broad thematics defining this scholarship are (a) decolonizing queerness by identifying how queer theory, LGBTQ activism, and queer globalizations have reinforced Whiteness and empire; and (b) queering decolonization by identifying how heteropatriarchal, binary, and normative systems of sex, sexuality, and gender contribute to colonial processes of past and present.
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Sex Work, Queer Economic Justice, and Communicative Ethics
Carly Leilani Fabian
There are various academic and activist perspectives on sex work as an area of inquiry at the intersection of queer, feminist, and class politics. Exploring this topic with an eye toward a communicative ethic helps to foreground consent and mutuality when considering some of the major theoretical topics connected with sex work. A historiography of the sex wars of the 1970s and 1980s illuminates how public discussions about feminism and sexuality were influenced by the emergence of pornography as a major media force. Taking seriously the refrain “sex work is work,” how labor can be a useful analytic for connecting sex work to the broader economy is considered, while also pointing to the limits of categories such as “sex,” “work,” and “labor.” Situating sex work in the contemporary context of neoliberal and paternalistic rationalities of the state, how advocates for sex workers are caught in a communicative double bind is discussed. Taking into account shared commitments among scholars of sex work in the communication discipline, alternatives to criminalization provide scholars and activists a place to start in imagining a future that is safer for queer bodies and practices.
