Latinx media have been part of the U.S. cultural industry for more than two centuries. In the realm of ever-changing scenarios, these outlets have encountered spaces to communicate with bicultural and bilingual audiences at transnational and diasporic levels. By reviewing the origins, development, and early 21st-century trends and future scenarios, this essay examines how even though Latinx media have played a relevant role in the American media landscape, they have remained (in)visible. Historiographical perspective is implemented to compare the growth of Latinx communities along with the launch of print and broadcast media as well as the advent of new technologies and social media.
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Latinx Media Production: The (In)Visibility of Bilingual Spaces in the American Media Landscape
Jessica Retis
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Medical Tourism and Communication
Alicia Mason
Medical tourism (MT), sometimes referred to as health tourism or medical travel, involves both the treatment of illness and the facilitation of wellness, with travel. Medical tourism is a multifaceted and multiphase process involving many agents and actors that requires careful planning and execution. The coordinated process involves the biomedical, transportation, tourism, and leisure industries. From the communication perspective, the process can be viewed as a 5-stage model consisting of the: (a) orientation, (b) preparation, (c) experiential and treatment, (d) convalescence, and (e) reflection phases. Medical tourism is uniquely situated in a nexus of academic literature related to communication, business and management, travel and tourism, policy and law, healthcare and health administration. Communication permeates and perpetuates the medical tourism process and does so at the levels of interpersonal interactions (provider-patient communication), small group (healthcare teams), organizational (between healthcare providers), and mass and computer-mediated communication (marketing, advertising, and patient social support). This process may, in some cases, involve high rates of international and intercultural variation. Further study of the MT process can help to gain a better understanding of how healthcare consumers evaluate information about medical procedures and possible risks, as well as the specific message features and effects associated with various communication channels and information delivery systems. Continuing scholarly efforts also should focus on the relationship between medical tourism and communication.
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The Hierarchy of “Othering”: Belarusian Media Practitioners’ Accounts
Galina Miazhevich
Belarus—a western periphery of the former Soviet Union—remains overlooked by the scholarly research. Regarded as the periphery to an integral Russian imperial state, rather than a colony proper, Belarus remains a blind spot in post-Soviet identity studies. Generally overlooked or overshadowed by the two larger neighboring states of Ukraine and, especially, Russia it attracts attention for the type of governance established by its current president, Lukashenka, or its “undeveloped” national identity. However, this article goes beyond this formulation of Belarusian identity in negative terms, which views the country as a “denationalized nation” or emphasizes its anachronistic “Sovietization” or Sovietness . It advocates repositioning “Belarusianness” at the core of the post-Soviet experience as a unique case illuminating the dilemmas of post-Soviet nationhood and the enduring legacies of Soviet multiculturalism.
Belarusian multiculturalism is a complicated notion because it largely draws on the imperial/Soviet legacy of a multipeopled state (mnogonarodnoe) in a relatively homogenous Belarusian society and “a tolerant nation” mythology, devoid of links to western liberalism. Consequently, it is expected that the “hierarchy of othering” will include prejudices toward prime “post-imperial targets” such as Roma and Caucasians (in contrast to more distant foreigners). Pro-Western sentiment will be primarily associated with homosexuality. There will be a complex relationship with a “significant” other—Russia—which has more pronounced grassroots ethnic tensions. The tension between the state’s nation-building project and Belarusian revivalism (frequently treated as oppositional nationalism) will contribute to auto-xenophobia or “othering” of a (part of) titular Belarusian nation.
The country’s particular multicultural context informed by the Soviet legacy and its current nation-building strategies can (a) illuminate broader trends also applicable to other neighboring states such as Russia, as well as (b) inform a wider discussion on the mediated populist othering in the post-Soviet region. By drawing on 15 interviews with the sub/editors of the key Belarusian state and independent media outlets, the article introduces an original “hierarchy of othering”—a distinct order of mediated populist othering where certain groups or differences are seen as more or less acceptable. The high level of the state’s involvement in media and the establishment’s mantra of “tolerant” Belarus make the mediation of populist othering problematic. In a situation of “weak hegemony”, the Belarusian establishment had to artificially instill a consensual power balance from above. As a result, media practitioners’ narratives combine a rigid reiteration of the establishment’s line of multicultural “tolerance” together with the contradictions and inconsistencies that expose grassroots xenophobia.
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Perceptions of the Childfree
Elizabeth A. Hintz and Rachel Tucker
Being voluntarily childless (i.e., “childfree”) is a growing trend in the United States and around the world. Although most childfree people know early in life that they do not wish to become parents, the decision to forgo having children is an ongoing process that requires childfree people to construct a life that deviates from the normative family life cycle. Increasing rates of voluntary childlessness is a trend spurred by a variety of shifting social, economic, and environmental factors. Yet despite the increasing normalcy of voluntary childlessness, childfree people (and especially childfree women) face social sanctions for deciding not to become parents, being broadly perceived more negatively than childless people (who do not have children but want them) and parents. Such sanctions include social confrontations in which others (e.g., family members) question or contest the legitimacy of their childfree identity. Media coverage of voluntary childlessness forwards the notion that motherhood and femininity are inseparable and that voluntary childlessness is an issue that primarily concerns and affects women. Furthermore, childfree people face discrimination in health care contexts when seeking voluntary sterilization and in workplace contexts when “family-friendly” policies create unequal distributions of labor for those without children. Members of the childfree community use the Internet to share resources and seek support to navigate challenging interactions with outsiders. Beyond this, although some studies have begun to interrogate the roles of geographic location, race, and sexual orientation in shaping the experience of voluntary childlessness, at present, a largely White, wealthy, able-bodied, cisgender, heteronormative, and Western view of this topic is still perpetuated in the literature.
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The Ethnic Undercurrents in the Ethiopian Media
Terje Skjerdal
The ethnic aspect of Ethiopian media development can be described in four phases: During the Ethiopian empire, a lasting media policy was established reflecting Amharic hegemony. In the years of the communist Derg regime (1974–1991), cultural origin was suppressed for the sake of political control. With the Ethiopian People’s Revolutionary Democratic Front (EPRDF) (1991–2018), the media sector developed through emerging ethnic representation and regional self-governance. After Abiy Ahmed came to power and transformed the EPRDF into the Prosperity Party (2018–), media markets became freer and ethnic frictions surfaced.
Ethnicity transpires as an undercurrent in all of Ethiopia’s media history as well as in newsrooms. The situation is reflective of a society of more than 80 ethnic groups and a similar number of languages. The political history of the country can be read as a contestation between different regions and peoples and between ethno-nationalistic and unitarian preferences. Fault lines in the media sector can be understood in similar terms. Ethnification of the media augmented after 2018, witnessed not least by the rise of ethno-nationalistic media channels established by the returned digital diaspora. The armed conflict which broke out between the federal government and the Tigray region in 2020 amplified the ethnic discord in the media. The media in Tigray pledged allegiance to its region, while the federal media remained loyal to the central government. Various newsrooms and departments in Ethiopia news organizations appear as professional monocultures where groups among staff have a similar ethnic background. The identity question has gained little attention in Ethiopian media analysis, but recent studies have put the issue on the research agenda.
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Queer Men’s Bodies and Digital Media
Jamie Hakim
The politics of queer men’s bodies as they relate to digital media are fraught with ambivalence. A very narrowly defined body type is considered the ideal form of beauty in queer men’s cultures in the Global North: white, masculine, able-bodied, lean, muscular, youthful, and hairless. Other body types are also considered beautiful or desirable or both, but this ideal is the norm against which these other types are defined. The politics of this ideal change across contexts. In some, they render anyone who deviates from it less-than-human. In others, the ability to safely express the desire for this body has provided the basis for networks of belonging, pleasure, and experimentation in an otherwise homophobic and transphobic world.
The various developments that digital media have undergone since the penetration of the internet into everyday life have not fundamentally altered the ambivalence of these politics. They have, however, rearticulated them anew in various ways. The exponential proliferation of networked spaces that the internet has provided for minorities to share information and to produce and consume culture has meant a number of different queer male beauty ideals have been given room to flourish. But so too have their related constraints and ambivalences. These ambivalences have intensified as the internet, once defined by amateurish user-generated content, has been captured by the interests of global capitalism. One result has been that its increasingly visual culture has become as normative and aspirational as possible in a bid to increase its profitability. However, room for critical or deconstructive body projects still persists. The hegemonic struggle over queer men’s body politics may have started long ago, but it continues, and digital media is now the terrain where much of it occurs.
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Film as Fieldwork
Mark Pedelty and Elja Roy
This article is about making media as a method for studying media, specifically focusing on film. Production-based methodologies can be particularly revelatory, especially when it comes to better understanding aspects of media production that might not be accessible via textual methods and audience ethnography alone. Scholars in communication studies, media sociology, media anthropology, media literacy pedagogy, and film studies have argued that a praxis combining media production and reflexive analysis can help us to better understand “backstage” realities that are less accessible to textual analysis and audience research methodologies. Who or what “authors” a film? Working as a scholar–producer can usefully complicate notions of authorship in the field of media studies, moving the field from an implicit auteur model (the media “text” as “authored”) to more complex understandings of the collective and institutional processes involved in most filmmaking, and in media production more broadly. Production-oriented methods are advancing as new media scholars, accustomed to making media, enter the academy.
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The Invention of Race in Turkey
Matthew deTar
Racial thinking in the late Ottoman Empire and Turkey emerged out of a vast global network of hegemonic discourses. Modernity, colonialism, nationalism, and racism are mutually constitutive discourses with respect to their historical emergence in Europe, but they are also mutually constitutive as they emerge in other specific locations. Racisms that emerge subsequent and analogous to European racism help indicate the specific necessary connections among these kinds of broad overlapping discourses. The exploration of racism in Turkey holds significant potential for communication scholars as a means of refining theories of racism that do not typically focus on non-Western racism.
The historical emergence of racism and racial thinking in Turkey also shaped the structure and content of Turkish nationalist history, making certain chronologies and “history-of-ideas” approaches to Turkish historiography fraught scholarly pursuits. Even explorations of the origins of the term Turk reflect this racial thinking, because the Turk concept only began circulating in the late Ottoman empire and early Turkish Republic alongside race science as the name of an ancient race. Race science is, however, only one domain of knowledge production and human experience, and it is not solely responsible for the invention of Turk as a race. Rather, modernization narratives of the 19th-century Ottoman Empire, a catastrophic series of wars in the Balkans, and contact with European nationalisms all uniquely helped establish racial thinking as a hegemonic discourse prior to the foundation of the Turkish Republic. More significantly, the horrors of the Armenian Genocide, the massive Greek population exchange, and policies of forced migration and assimilation toward Kurds during and after World War I materially established the hegemony of Turkish racial discourse and the presumed reality of a Turkish race itself.
In the context of these events, Turkish nationalism must be understood not simply through its own idealistic lens as a project of civic republicanism, but instead as a discourse that emerged in connection with colonialist logics, racism, and modernity. Just as scholars have argued that European modernity is constitutively linked to colonialism and racism, Turkish nationalism embarked on a “modernizing” project beholden to colonialism and racism. Communication scholars interested in both the constitutive dimensions of discourse and the knowledge-producing effect of “universalization” as it appears in discourses like modernity, colonialism, racism, and nationalism will find that the Turkish historical encounter with these discourses offers important insight into the operation of universalization itself.
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Media Literacy Education for Diverse Societies
Annamária Neag, Çiğdem Bozdağ, and Koen Leurs
Since the 1980s, media literacy has been a central topic in the field of communication, media, and education studies as a result of a parallel growth of polarization between societal groups and use of digital technologies for self-representation. In this article, we present a brief overview of the evolvement of media literacy and other competing terms and discuss emerging approaches that incorporate issues related to the politics of difference, representations and voice of marginalised groups. Although existing concepts and projects focus on singular aspects such as representation and media production by minorities, they do not commonly integrate concerns of diversity and media literacy education from a critical and holistic perspective. Building on critical pedagogy, feminist and decolonial theory, there is a need for a more inclusive and intersectional approach to media literacy education. Such an approach should focus not only on marginalized groups but also on society as a whole, it should advocate a critical understanding of the mediated construction of reality and offer grounds to successfully challenge dominant representations, and it should equip people with the skills not only to participate and raise their own voices but also to pay more attention to practices of listening to work toward a level playing field between mainstream and marginalized groups.
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Media Literacy and Communication
Erica Scharrer and Yuxi Zhou
Media literacy refers to the ability to interact with media from a position of active inquiry, carefully considering media texts, the forces and factors that shape those texts, and the ways in which audiences interpret the texts or otherwise respond. Media access, use, creation, analysis, and evaluation skills are considered essential for citizenship in the contemporary world. Media literacy education encompasses efforts to advance media literacy within a group of individuals and spur their motivation to apply media literacy skills and perspectives in interactions with media. Yet, there are barriers that impede the widespread adoption of media literacy education in various global locations. There is disparity, for instance, in the degree to which local, regional, or national policies support media literacy education in schools as well as in the training, funding, or other resources available to educators.
Considerable variability in the assumptions and objectives that scholars and practitioners bring to media literacy education has been identified. Some of that variability reflects differing emphases in Communication and Media Studies paradigms including whether media literacy education should be considered as a means of protecting children and adolescents from the potential for negative effects of media. Sometimes positioned as an alternative to a more protectionist approach, media literacy education can be viewed as a platform from which to encourage young people’s creative self-expression and to emphasize their (and others’) agency rather than vulnerability. The ways in which media literacy education is carried out and how and what is assessed to determine what such education can achieve differs, as well. In spite of these differences, there are overarching commonalities in media literacy conceptualization and empirical evidence that media literacy education can build skills necessary for citizenship in an increasingly media- and information-rich world.
