Critical audience studies is the branch of media research primarily concerned with what people do with the media they consume, rather than on the supposedly negative effects of media on people. Critical audience studies has long drawn on “ethnographic ways of seeing” to investigate the everyday uses of media in myriad contexts. This area of audience research has had to define who and what constitutes “an audience,” where audiences are located, and how best to understand how people’s lives intersect with media. Changes in media production and distribution technologies have meant that texts are increasingly consumed in transnational and transplatform ways. These changes have disrupted historical distinctions between producers and audiences. Critical cultural approaches should be considered from a largely qualitative perspective and look at feminist and global reception studies as foundational to the understandings of what audiences might be and how to study them. Taking video game players as a boundary example, we need to reconsider how contemporary media forms and genres, modes of engagement, and niche and geographically dispersed media publics affect audiences and audience research: what, or who, is an audience, how can we understand it, and through what methods might we research it now?
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Critical Audience Studies
Adrienne Shaw, Katherine Sender, and Patrick Murphy
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Crypto-Discourse, Internet Freedom, and the State
Isadora Hellegren
Internet freedom is a process. Internet freedom takes place through a myriad of practices, such as technology development, media production, and policy work, through which various actors, existing within historical, cultural, economic, and political contexts, continuously seek to determine its meaning. Some of these practices take place within traditional Internet governance structures, yet others take place outside of these. Crypto-discourse refers to a partially fixed instance of the process in which actors seek to construct the meaning of Internet freedom that mainly takes place outside of traditional Internet governance structures.
Crypto-discourse describes a process in which specific communities of crypto-advocates (groups of cryptographers, hackers, online privacy advocates, and technology journalists) attempt to define Internet freedom through community practices such as technological development and descriptive portrayals of encryption within interconnected communities that seek to develop and define encryption software, as well as through the dissemination of these developments and portrayals within and outside of these communities. The discursive work of the cypherpunks, interrelated discourse communities, and related technology journalism is at the core of crypto-discourse. Through crypto-discourse, crypto-advocates employ encryption software as an arena of negotiation. The representation of encryption software serves as a battlefield in a larger discursive struggle to define the meaning of Internet freedom.
Crypto-discourse illustrates how social practices have normative implications for Internet governance debates regarding Internet freedom and in particular expectations for state authorities to uphold online rights. The relationship between freedom and the state that these crypto-advocates articulate as a response to specific events excludes other possible positive notions of Internet freedom in which the state has an obligation to ensure the protection of online rights.
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Cultural Imperialism and Communication
Oliver Boyd-Barrett
Central to many definitions of the term “cultural imperialism” is the idea of the culture of one powerful civilization, country, or institution having great unreciprocated influence on that of another, less powerful, entity to a degree that one may speak of a measure of cultural “domination.” Cultural imperialism has sometimes been described as a theory, especially where scholars build a case that the cultural influence of the stronger entity has had a pervasive, pernicious impact on the weaker.
The term evolved from 1960s neo-Marxist discourses within cultural, media, and postcolonial studies that contextualized the post–World War II “independence” wave of new nations emerging from colonial servitude. It was propelled by the writings of nationalist revolutionaries, revolutionary theorists, and their sympathizers of the 1950s and 1960s, but it has sweeping relevance across human history. The foremost western theorist of cultural imperialism in the West was Herbert Schiller. The concept was adopted and endorsed in the 1970s by both UNESCO and the Non-Aligned Movement.
Following Oliver Boyd-Barrett, the concept may denote a field of study embracing all relationships between phenomena defined as “cultural” and as “imperialism.” These encompass cultural changes that are (1) enforced on a weaker entity and (2) occur within both stronger and weaker entities through contact, contest, and resistance, including (3) assimilation of social practices encountered by the stronger in the weaker entity, and (4) original hybrids manifesting cultural traces of both stronger and weaker entities.
The concepts of cultural and media imperialism were much critiqued during the 1980s and 1990s, and many scholars preferred alternative concepts such as globalization and cultural globalization to analyze issues of intercultural contact, whether asymmetrical or otherwise. John Tomlinson critiqued the concept, identified four different discourses of cultural imperialism, and argued in favor of its substitution with the term “globalization.” Mirrlees has placed Tomlinson’s work in context by describing the dialectical—parallel but mutually aware—development of both a cultural imperialism and a cultural globalization paradigm. Both are influential in the 21st century.
“Imperialism” commonly references relations of conquest, dominance, and hegemony between civilizations, nations, and communities. “Cultural imperialism” relates primarily to the cultural manifestations of such relations. Culture and empire relate in many different ways, fueling different theories that often play on dichotomous discourses, including territorial/non-territorial, totalistic/partial, benign/malign, ephemeral/perpetual, superficial/essential, voluntary/involuntary, intended/unintended, welcome/unwelcome, forceful/peaceful, noticed/unnoticed, linear/interactive, homogeneous/heterogeneous, and acceded/resisted.
The concept has affinities with hegemony, the idea that stability in conditions of social inequality is achieved not mainly by force but by securing the consent of the masses (starting with co-option of their indigenous leaders)—through persuasion and propaganda—to the elite’s view of the world. This process is commensurate with forms of democracy that provide the appearance but not the reality of choice and control. Fissures within the ranks of the elites and within the masses create spaces for resistance and change.
Culture encompasses the totality of social practices of a given community. Social practices are manifest within social institutions such as family, education, healthcare, worship, labor, recreation, language, communication, and decision-making, as well as their corresponding domains. Any of these can undergo change following a society’s encounter with exogenous influences—most dramatically so when stronger powers impose changes through top-down strategies of command and influence.
Analysis of cultural imperialism often incorporates notions of media imperialism with reference to (1) print, electronic, and digital media—their industrialization, production, distribution, content, and capital accumulation; (2) cultural meanings that media evoke among receivers and audience cultures; (3) audience and media interactions in representations of topics, people, and ideas; and (4) relationships between media corporations and other centers of power in the reproduction and shaping of social systems.
Media are logically subsumed as important components of cultural imperialism. Yet the significance of media can be understated. The concept of mediatization denotes that “knowledge” of social practices draws heavily on media representations. Social practices that are experienced as direct may themselves be formed through exposure to media representations or performed for media.
Discourses of cultural imperialism speak to major current controversies, including: cultural suppression and genocide; ideas of “globalization”; influential economic models of “capitalism” and “neoliberalism”; ideologies that are embedded in the global spread of concepts such as “modern,” “progressive,” “growth,” “development,” “consumerism,” “free market,” “freedom,” “democracy,” “social Darwinism” and “soft power”; cultural specificity of criteria and procedures for establishing “truth”; instrumentalization for the purposes of cultural conquest of academic disciplines such as psychoanalysis, economics, social anthropology, or marketing, or environmental crises, especially as linked to western ideologies that underwrite humanity’s “right” to dominate nature.
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Cyberculture and Globalization
André Lemos
Globalization should be understood as a new economic, political, and cultural dynamic in what is now a global space. It is diagnosed based on a description of the different phases in its development, as an abstract, modern narrative reinforced by cyberculture, the information and communications technologies (ICTs) culture that emerged in the 1970s. Communications media have enabled the constraints and limits of space and time to be overcome, expanding human agency and connecting people and objects. Globalization is linked to the development of cyberculture precisely because this increases the number of different types of connections between people, products, and information all around the planet. It is constructed abstractly, as it does not pay the price of the connections and connectors that locate social relations. At the same time as it helps to create the fiction of “global globalization,” cyberculture reveals mediators that always connect objects, processes, people, and places, making a “localized globalization” visible. Rather than being merely deterritorializing, globalization produces connections and situations with the aid of connectors. Like every sociotechnical network, it is involved in the creation of new spatialities. The narrative of globalization ignores the connectors and overlooks the notion of territory, asserting the global nature of globalization when in fact it is the result of concrete mediations performed locally, produced by a specific and material network. It is important to politicize globalization. This requires “relocalization” of the global, that is, identifying specific, material situations. Having an appreciation of this dependence leads us to very concrete political attitudes. Attention is drawn to the need to give visibility to the mediators that anchor experiences, gainsaying the generic nature of globalization and allowing it to be politicized.
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Decolonization and Collaborative Media: A Latin American Perspective
Freya Schiwy
The six-month-long occupation of the historic city center of Oaxaca, Mexico, in 2006 became one of the first social uprisings to be thoroughly intermeshed with the creation of old and new media. Graffiti, performance protest, and independent radio proliferated and found its way into the many digitally recorded activist videos shown in community centers, on occupied television, distributed on DVD, and streamed on the Internet. Such media activism attests to continuities and discontinuities with what has been known as “New Latin American Cinema,” that is, the militant and social realist films made in analogue formats that were gaining world attention in the 1960s and 1970s. Oaxaca’s media activism also signals links among diverse leftist social movements and community and collaborative video in indigenous languages from throughout Latin America and beyond. Often called “indigenous video,” these works, like the New Latin American Cinema, have also spawned diverse scholarly interpretations. Although the Mexican student brigades and Super 8 video movement are not usually included in the critical scholarship on New Latin American Cinema, they, too, constitute important precursors for Oaxaca’s media activism and for collaborative and community media in the region. How to understand media militancy and anticolonial struggle, in turn, has changed. These changes reflect technological shifts from analogue film to digital video and the growing impact of indigenous social movements on the political left. Audiovisual militancy has shifted from the denunciation of U.S. neoimperialism and a Marxist-Leninist vision of revolution to broader, more open-ended, antiauthoritarian alliances among filmmakers, anarchists, feminists, indigenous organizations, and diverse other social movements that embrace decolonization. In contrast with anticolonial struggles, decolonization does not necessarily seek to oust a colonizing military force but aims to change colonial relations and their postcolonial aftermath under settler colonial conditions through prefigurative politics.
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The Digital and the Postcolonial
Sangeet Kumar
The growth and expansion of the field of digital media studies and critical internet studies opens up opportunities for it to engage with other existing areas of scholarship that can infuse it with new questions, vantage points, and conceptual categories. The field of postcolonial studies that begins with an attempt to understand the material and symbolic dynamics of colonial rule and extends to making sense of the varied aspects of the postcolonial condition, is one such potential area. The existing debates within postcolonial theory about how the symbolic, psychic and material structures of the past animate and shape power dynamics in our world today hold many lessons for analyzing what is arguably the most global media technology ever. This article presents three areas of convergence between digital media studies and postcolonial studies in order to draw out their common concerns and show how the lessons from the latter can help animate scholarship of the former. The three areas that focus respectively on the consequences of the global digital divide, the nature of cultural power in the digital world and the emerging global division of labor each show the value of existing debates within postcolonial studies in deepening and expanding the scholarship in digital media studies. As they traverse national boundaries effortlessly, create unprecedented national and global solidarities, and seemingly democratize cultural and knowledge production, the web and the digital media ecosystems have also handed unprecedented abilities to nation-states and corporations to surveil, control, and modulate the behavior of citizens and users. The complex layers of these dynamics where Western digital platforms spread globally and expand their userbase under the guise of doing global good and spreading liberal values while authoritarian regimes often push back using tropes of anti-colonialism and anti-imperialism can best be understood when filtered through some of the analogous lessons of postcolonial theory. Bringing in those lessons about how the past lives in the present, control in freedom and the colonial in the postcolonial can make analyses of global power in the digital domain historically informed and theoretically nuanced.
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Digital Cultures and Critical Studies
Larissa Hjorth
The digital is now an integral part of everyday cultural practices globally. This ubiquity makes studying digital culture both more complex and divergent. Much of the literature on digital culture argues that it is increasingly informed by playful and ludified characteristics. In this phenomenon, there has been a rise of innovative and playful methods to explore identity politics and place-making in an age of datafication.
At the core of the interdisciplinary debates underpinning the understanding of digital culture is the ways in which STEM (Science, Technology, Engineering and Mathematics) and HASS (Humanities, Arts and Social Science) approaches have played out in, and through, algorithms and datafication (e.g., the rise of small data [ethnography] to counteract big data). As digital culture becomes all-encompassing, data and its politics become central. To understand digital culture requires us to acknowledge that datafication and algorithmic cultures are now commonplace—that is, where data penetrate, invade, and analyze our daily lives, causing anxiety and seen as potentially inaccurate statistical captures.
Alongside the use of big data, the quantified self (QS) movement is amplifying the need to think more about how our data stories are being told and who is doing the telling. Tensions and paradoxes ensure—power and powerless; tactic and strategic; identity and anonymity; statistics and practices; and big data and little data. The ubiquity of digital culture is explored through the lens of play and playful resistance. In the face of algorithms and datafication, the contestation around playing with data takes on important features. In sum, play becomes a series of methods or modes of critique for agency and autonomy. Playfully acting against data as a form of resistance is a key method used by artists, designers, and creative practitioners working in the digital realm, and they are not easily defined.
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Gilles Deleuze and Communication Studies
J. Macgregor Wise
Gilles Deleuze (1925–1995) was one of the most influential philosophers of the 20th century. His key writings include Difference and Repetition and The Logic of Sense as well as a number of commentaries on a range of philosophers and volumes on film, literature, and painting. His is well known for his collaborations with radical psychoanalyst Félix Guattari, including Anti-Oedipus and A Thousand Plateaus. Deleuze’s work focused on matters of immanence, becoming, and multiplicity. In Difference and Repetition he challenged the image of thought as representation and argued instead for the idea of thought as an encounter and event. In The Logic of Sense he explored the relation of language and event, developing his concept of sense. In his collaborations with Guattari they promoted the idea of thought as a rhizome and developed the concept of assemblage as a process of articulating and arranging bodies, discourses, affects, and other elements. Deleuze’s work therefore challenges common models and understandings of communication. In his later work he elaborated on the idea that communication was a means of control. Deleuze’s work has entered the field of communication scholarship through the influence of both Australian and North American Cultural Studies and through the uptake of his work on cinema and concepts of rhizome, assemblage, and control in media studies research.
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Global Political Economy, Platforms, and Media Industries
Dal Yong Jin
Critical political economy has emphasized the tensions and power relations between global forces and local forces as well as the political and the economic. Since media ownership has become one of the major elements to widening the existing gaps between a few powerful actors and the majority of underprivileged players, critical political economy focuses on the significant role of ownership in media and communication studies. Critical political economy has also continued to emphasize the structural change in media industries in the broader socio-economic milieu. In the early 21st century, critical political economy has shifted its emphasis toward digital platforms, such as over-the-top service platforms like Netflix, social media platforms like YouTube, and search engines like Google, as these digital platforms supported by artificial intelligence algorithms and big data are primary actors in the global cultural industries. They are not only shifting the milieu surrounding cultural industries but also transforming the entire value chain in cultural production, including the production of popular culture, the circulation of cultural products, and the consumption of cultural content. Critical political economy needs to analyze power relations between platform owners and platform users as well as between a few countries in the Global North that possess these digital platforms and the majority of countries in the Global South that, owing to the lack of capital, manpower, and know-how, cannot advance their own platforms. This implies that critical political economy needs to analyze how global digital platforms as part of Western cultural industries have controlled and manipulated local cultural industries. By discussing the change and continuity in the cultural industries in the digital media–driven media environment, which expedites the concentration of the industry, new international division of labor, and platform imperialism practice, critical political economy will shed light on the existing debates about power relations within the broader society.
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LGBTQ Youth Cultures and Social Media
Olu Jenzen
Research has established that access to the Internet and social media is vital for many lesbian, gay, bi, trans, queer + (LGBTQ+) young people. LGBTQ+ social media youth cultures form across platforms and are shaped by a range of media affordances and vernaculars. LGBTQ+ youth use social media for self-expression, connecting with other LGBTQ+ young people, entertainment, activism, and collecting and curating information. Through a digital cultural studies approach, the essay discusses themes of LGBTQ+ youth identity work, communities and networked publics, and youth voice to explore how digital and social media imaginaries and practices produce new forms of socialites. It situates LGBTQ+ youth social media practices in relation to the affective economy and algorithmic exclusion of platforms, as well as in relation to neoliberal paradigms of gender and sexuality and homotolerance.
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Location-Based Ads and Exposure to Health and Risk Messages
Jonathan van 't Riet, Jorinde Spook, Paul E. Ketelaar, and Arief Hühn
Many of us use smartphones, and many smartphones are equipped with the Global Positioning System (GPS). This enables health promoters to send us messages on specific locations where healthy behavior is possible or where we are at risk of unhealthy behavior. Until now, the practice of sending location-based messages has been mostly restricted to commercial advertisements, most often in retail settings. However, opportunities for health promotion practice are vast. For one, location-based messages can be used to complement environmental interventions, where the environment is changed to promote health behavior. Second, location-based messages incorporate opportunities to tailor these messages to individual characteristics of the recipient, increasing perceived relevance. Finally, location-based messages offer the distinct possibility to communicate context-dependent social norm information. Five preliminary studies tested the effects of location-based messages targeting food choice. The results suggest that sending location-based messages is feasible and can be effective. Future studies should explore which messages are most effective under which circumstances.
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Media Literacy and Communication
Erica Scharrer and Yuxi Zhou
Media literacy refers to the ability to interact with media from a position of active inquiry, carefully considering media texts, the forces and factors that shape those texts, and the ways in which audiences interpret the texts or otherwise respond. Media access, use, creation, analysis, and evaluation skills are considered essential for citizenship in the contemporary world. Media literacy education encompasses efforts to advance media literacy within a group of individuals and spur their motivation to apply media literacy skills and perspectives in interactions with media. Yet, there are barriers that impede the widespread adoption of media literacy education in various global locations. There is disparity, for instance, in the degree to which local, regional, or national policies support media literacy education in schools as well as in the training, funding, or other resources available to educators.
Considerable variability in the assumptions and objectives that scholars and practitioners bring to media literacy education has been identified. Some of that variability reflects differing emphases in Communication and Media Studies paradigms including whether media literacy education should be considered as a means of protecting children and adolescents from the potential for negative effects of media. Sometimes positioned as an alternative to a more protectionist approach, media literacy education can be viewed as a platform from which to encourage young people’s creative self-expression and to emphasize their (and others’) agency rather than vulnerability. The ways in which media literacy education is carried out and how and what is assessed to determine what such education can achieve differs, as well. In spite of these differences, there are overarching commonalities in media literacy conceptualization and empirical evidence that media literacy education can build skills necessary for citizenship in an increasingly media- and information-rich world.
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Media Technologies in Communication and Critical Cultural Studies
Ned O'Gorman
Media technologies are at the heart of media studies in communication and critical cultural studies. They have been studied in too many ways to count and from a wide variety of perspectives. Yet fundamental questions about media technologies—their nature, their scope, their power, and their place within larger social, historical, and cultural processes—are often approached by communication and critical cultural scholars only indirectly. A survey of 20th- and 21st-century approaches to media technologies shows communication and critical cultural scholars working from, for, or against “deterministic” accounts of the relationship between media technologies and social life through “social constructivist” understandings to “networked” accounts where media technologies are seen embedding and embedded within socio-material structures, practices, and processes. Recent work on algorithms, machine learning, artificial intelligence, and platforms, together with their manifestations in the products and services of monopolistic corporations like Facebook and Google, has led to new concerns about the totalizing power of digital media over culture and society.
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Michael Hardt and Antonio Negri in Communication Studies
Matthew Bost and Matthew S. May
Michael Hardt and Antonio Negri are among the most powerful theorists of communication and social change under present-day global capitalism. In their Empire trilogy and other individual and collaborative works, Hardt and Negri argue for the fundamentally communicative nature of contemporary power. Their analyses demonstrate the ways that media technology, global flows of finance capital, and the contemporary shift to economies based on information and affective or emotional labor create new, more complex networks of oppression and new possibilities for more democratic social change. Hardt and Negri’s work, therefore, shifts the focus of critical communication and cultural theory from attaining or challenging political power within the nation-state and invites scholars to rethink sovereignty as empire: an interconnected global phenomenon appertaining to capitalism in the late 20th and early 21st centuries. They furthermore reimagine dissent as a constitutive process of resistance and mutual aid through which the multitude simultaneously withdraws from empire and composes itself through the social communication of struggles across time and space. Hardt and Negri’s work has been taken up in communication studies to theorize the materiality of communication; the labor performed in cognitive, communication, and service industries; contemporary media audiences and reception; and historical and contemporary social movements, from the Industrial Workers of the World to the Arab Spring and Occupy Wall Street.
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Political Economies of Media Technologies
Vincent Mosco
Political economy approaches examine the power relations that are embedded in the production, distribution, and exchange of resources. They are distinguished from economics by a deeper concern for history, the social totality, moral philosophy, and praxis. Numerous schools of thought mark these approaches including early conservative, communitarian, and Marxian perspectives. Today, neoconservative, institutional, neo-Marxian, feminist, environmental, and social movement-based approaches offer a wide variety of political economies. Communication scholars have drawn on political economy approaches to carry out research on media technologies, including broadcasting, telecommunications, and computer communication. In doing so they have developed distinctive geographic perspectives covering North America, parts of Asia, Europe, and the less developed world.
Political economy approaches are built on specific philosophical assumptions including a range of epistemologies that, on one end of a continuum, accept the reality of concepts and observations and, at the other, claim that concepts and observations are the social constructions of language. Political economy approaches also range from perspectives that emphasize social change, social processes, and social relations to those that focus on social structures and institutions.
Political economists tend to concentrate on three processes that make up the main starting points for political economy research on media technologies. Commodification is the process of transforming things valued for their use into marketable products that are valued for what they can bring in exchange. This can be seen, for example, in the process of turning a story that friends tell one another into a film, a book, or even a virtual experience, to be sold in the marketplace. Spatialization is the process of overcoming the constraints of geographical space with media and technologies. For example, social media surmounts distance by bringing images of world events to every part of the globe, and companies use media technologies, now typically composed of cloud computing, big data analytics, the Internet of Things, and telecommunications networks, to build global supply chains. Finally, structuration is the process of creating social relations, mainly those organized around social class, gender, and race. With respect to social class, political economy approaches describe how access to the mass media and new communication technologies is influenced by inequalities in income and wealth, which enable some to afford access and others to be left out. Political economy approaches are evolving in response to challenges from cultural studies approaches. Political economies of media technologies are now placing greater emphasis on international communication, on communication history, on standpoints of resistance, on new media technologies, and on new media activism.
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Progressive Social Movements and the Internet
Sarah J. Jackson
Because of the field’s foundational concerns with both social power and media, communication scholars have long been at the center of scholarly thought at the intersection of social change and technology. Early critical scholarship in communication named media technologies as central in the creation and maintenance of dominant political ideologies and as a balm against dissent among the masses. This work detailed the marginalization of groups who faced restricted access to mass media creation and exclusion from representational discourse and images, alongside the connections of mass media institutions to political and cultural elites. Yet scholars also highlighted the ways collectives use media technologies for resistance inside their communities and as interventions in the public sphere.
Following the advent of the World Wide Web in the late 1980s, and the granting of public access to the Internet in 1991, communication scholars faced a medium that seemed to buck the one-way and gatekeeping norms of others. There was much optimism about the democratic potentials of this new technology. With the integration of Internet technology into everyday life, and its central role in shaping politics and culture in the 21st century, scholars face new questions about its role in dissent and collective efforts for social change. The Internet requires us to reconsider definitions of the public sphere and civil society, document the potentials and limitations of access to and creation of resistant and revolutionary media, and observe and predict the rapidly changing infrastructures and corresponding uses of technology—including the temporality of online messaging alongside the increasingly transnational reach of social movement organizing. Optimism remains, but it has been tempered by the realities of the Internet’s limitations as an activist tool and warnings of the Internet-enabled evolution of state suppression and surveillance of social movements. Across the body of critical work on these topics particular characteristics of the Internet, including its rapidly evolving infrastructures and individualized nature, have led scholars to explore new conceptualizations of collective action and power in a digital media landscape.
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Public Pedagogy and Manufactured Identities in the Age of the Selfie Culture
Henry A. Giroux
Education in society occurs across both formal and informal spheres of communication exchange. It extends from schools to diverse cultural apparatuses such as the mainstream media, alternative screen cultures, the Internet, and other spaces actively involved in the construction of knowledge, values, modes of identification, and agency itself. The modern era is shaped by a public pedagogy rooted in neoliberal capitalism that embraces consumer culture as the primary mechanism through which to express personal agency and identity. Produced and circulated through a depoliticizing machinery of fear and consumption, the cultural focus on the pursuit of individual desires rather than public responsibilities has led to a loss of public memory, democratic dissent, and political identity. As the public sphere collapses into the realm of the private, the bonds of mutual dependence have been shredded along with the public spheres that make such bonds possible. Freedom is reduced to a private matter divorced from the obligations of social life and politics only lives in the immediate. The personal has become the only sphere of politics that remains.
The rise of the selfie as a mode of public discourse and self-display demands critical scrutiny in terms of how it is symptomatic of the widespread shift toward market-driven values and a surveillance culture, increasingly facilitated by ubiquitous, commercial forms of digital technology and social media. Far from harmless, the unexamined “selfie” can be viewed as an example of how predatory technology-based capitalism socializes people in a way that encourages not only narcissism and anti-social indifference, but active participation in a larger authoritarian culture defined by a rejection of social bonds and cruelty toward others. As with other forms of cultural and self-expression, the selfie—when placed in alternative, collective frameworks—can also become a tool for engaging in struggles over meaning. Possibilities for social change that effectively challenges growing inequality, atomization, and injustice under neoliberalism can only emerge from the creation of new, broad-ranging sites of pedagogy capable of building new political communities and drawing attention to anti-democratic structures throughout the broader society.
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Queer Migration and Digital Media
Andrew DJ Shield
Migration—whether international or internal, forced or voluntary—intertwines with digital media, especially for sexual minorities and trans people who seek out platforms catering to lesbian, gay, bisexual, trans, and queer (LGBTQ) people. Online networks foster transnational flows of ideas and information, which can enable international travel. The ways that queer people interact on digital media in the 21st century have emerged not only from decades of online subcultures—such as 1990s chatrooms and profile sites—but also from predigital media cultures, such as printed personal ads in gay and lesbian journals. The internet accelerated the growth of media platforms and queer international networks, both of which continued to develop with the advent of mobile phone apps and the proliferation of social media. Online media—from blogs to hashtags to “hook-up” apps—can relate to all aspects of the migration process. Before, during, and after a move, queer migrants access online media for information about LGBTQ laws and norms or for help with the logistics of migration. When in a new country, queer migrants use online media to try to connect with locals. During these interactions, migrants might encounter forms of xenophobia, racism, and exclusion. In spite or because of these experiences, queer migrants utilize digital media to build new networks, such as queer diasporic communities aimed at social or political activities.
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Race and Digital Discrimination
Seeta Peña Gangadharan
Race and digital discrimination is a topic of interdisciplinary interest that examines the communicative, cultural, and social dimensions of digital technologies in relation to race, racial identity, and racial inequalities, harms, or violence. Intellectual traditions in this area span vast terrain, including those that theorize identity and digitally mediated representation, those that explore social, political, and economic implications of unequal access to technological resources, and those that explore technical underpinnings of racial misidentification in digital systems. The object of inquiry thus varies from racialized interactions in digital spaces, to the nature or extent of access to high-speed broadband infrastructure, to levels of accuracy in computer automated systems. Some research orients toward policy or technical interventions to safeguard civil and human rights of individuals and groups and prevent racial discrimination in the design and use of digital technologies. Other strands of race and digital discrimination scholarship focus on diagnosing the (both recent and distant) past to excavate ways in which race itself functions as a technology.
The variety in approaches to the study of race and digital discrimination has evolved organically. Following a general concern for bias in the design, development, and use of digital technologies, scholarship in the 1990s began to center its attention on the problem of racialized discrimination in computerized, data-driven systems. In the earlier part of the 1990s, scholars writing about surveillance warned about the social, political, and economic consequences of sorting or categorizing individuals into groups. Toward the latter half of the 1990s, several scholars began scrutinizing the incorporation of specific values—and hence bias—into the computational design of technological systems, while others began looking explicitly at racialized interactions among users in virtual community and other online space. Throughout the early 2000s, scholarship—particularly in European and US contexts—race and racialization in different aspects of design, development, and use of digital technologies began to emerge. The advancement and rapid commercialization of new digital technologies—from platforms to AI—has heightened interested in race and digital discrimination alongside social movements and social upheaval in relation to problems of systemic and institutionalized racism. Scholars have also taken interest in examining the ways in which race itself functions as a technology, primarily with attention to race’s discursive power.
The study of race and digital discrimination in all its varieties will remain relevant to issues of social ordering and hierarchy. Scholarship on race and digital discrimination has been instrumental in broadening critical and cultural perspectives on technology. Its ability to expose historically and culturally specific dimensions of race and racial inequality in digital society has helped scholars question modernist assumptions of progress and universal benefit of technological development. This body of work will continue to push discussion and debate on the nature of racialized inequalities in future eras of technological innovation.
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Social Movement Media and Media Activism
John D. H. Downing
Social movements are the matrix of many forms and formats (technologies, genres) of media that contest dominant power. Such media are in many ways the lifeblood of such movements. Media activism denotes collective communication practices that challenge the status quo, including established media. Frequently, such media are underfunded or unfunded and have a much shorter life cycle than capitalist, state, or religiously funded media. They are a “tribe” within a much larger continent of nanomedia (also called alternative media and citizens’ media). Their functions may spill over at times within the operation of established media, especially in times of social turbulence and crisis.
The “dominant power” in question may be quite variously perceived. Extreme-right populist movements, as in several European countries, may define the political establishment as having betrayed the supposed racial purity of the nation, or in the case of India’s Islamophobic Hindutva movement, as having traduced the nation’s religious purity. Labor movements may attack capital, feminist movements, or patriarchal and sexist structures. Sometimes these movements may be local, or regional; other times, they are transnational.
The impact of these media is still a matter of considerable debate. Often, the debate begins from a false premise—namely, the frequently small size and/or duration of many social movement media projects. Yet women’s right to vote and the abolition of slavery in the Americas were not won overnight, and neither was the dismantling of South Africa’s racist apartheid system. The Hindutva movement goes back over a century. We should not hold social movement media to a higher standard of impact, any more than we should ascribe instantaneous power to established media.
Social movements wax and wane, and so do their media projects. But the persistence of some such media activism between the peaks of movement activism is generally essential to the regeneration of social movements.
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