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Althusser and Structuralism in Communication Studies  

Matthew S. May and Kate Siegfried

Louis Pierre Althusser (1918–1990) is widely recognized as one of the most significant and influential Marxist philosophers associated with the structuralist turn in the middle of the 20th century. The ongoing publication of scholarly monographs that develop his conceptual legacy, the depth of his impact in disciplinary debates in fields across the humanities and social sciences, and the continued translation of his work from French into multiple languages, to offer only a few examples, testify to the consensus regarding the enduring importance of his theoretical innovations and often controversial interventions. He devoted tremendous intellectual energy toward a critique of humanism and phenomenological-based Marxism even as he eschewed traditional positivist economic explanations of history and exploitation—engaging in what amounts to nothing less than an effort to fundamentally shift the way the West reads and interprets Marx. Despite the controversial aspects of his interventions, there is little disagreement that the concepts produced by Althusser irreversibly affected and continue to affect the trajectory of Marxist and post-Marxist thought throughout the world, albeit often through the back door, smuggled in and unrecognized—in his lexicon: as an embedded but nevertheless absent cause.

Article

Michael Hardt and Antonio Negri in Communication Studies  

Matthew Bost and Matthew S. May

Michael Hardt and Antonio Negri are among the most powerful theorists of communication and social change under present-day global capitalism. In their Empire trilogy and other individual and collaborative works, Hardt and Negri argue for the fundamentally communicative nature of contemporary power. Their analyses demonstrate the ways that media technology, global flows of finance capital, and the contemporary shift to economies based on information and affective or emotional labor create new, more complex networks of oppression and new possibilities for more democratic social change. Hardt and Negri’s work, therefore, shifts the focus of critical communication and cultural theory from attaining or challenging political power within the nation-state and invites scholars to rethink sovereignty as empire: an interconnected global phenomenon appertaining to capitalism in the late 20th and early 21st centuries. They furthermore reimagine dissent as a constitutive process of resistance and mutual aid through which the multitude simultaneously withdraws from empire and composes itself through the social communication of struggles across time and space. Hardt and Negri’s work has been taken up in communication studies to theorize the materiality of communication; the labor performed in cognitive, communication, and service industries; contemporary media audiences and reception; and historical and contemporary social movements, from the Industrial Workers of the World to the Arab Spring and Occupy Wall Street.

Article

Michel Foucault and Communication Studies  

Catherine Chaput

Michel Foucault, who was born in 1926 into an upper-middle-class family, came of age in post-World War II Paris, studied with Louis Althusser, and rose to intellectual prominence in the 1970s, died on June 25, 1984. The near celebrity status that he acquired during his lifetime has multiplied since his death as the Foucault of disciplinary power has been supplemented with the Foucault of neoliberalism, biopolitics, aesthetics of the self, and the ontology of the present. These different forms of Foucauldian analysis are often grouped into three phases of scholarship that include the archeological, the genealogical, and the ethical. The first period, produced throughout the 1960s, focuses on the relationship between discourse and knowledge; the second period, developed throughout the 1970s, zeroes in on diverse structures of historically evolving power relations; and, the Foucault that emerged in the 1980s explores technologies of the self or the work of the self on the self. This well-recognized periodization highlights the triangulated structure of associations among knowledge, power, and subjectivity that animated his work. Because a number of decentered relations, something he called governmentality, are woven through everyday experience, Foucault questioned the assumption that communication takes place between autonomous, self-aware individuals who use language to negotiate and organize community formation and argued instead that this web of discourse practices and power relations produces subjects differentially suited to the contingencies of particular historical epochs. Although a critical consensus has endorsed this three-part taxonomy of Foucault’s scholarship, the interpretation of these periods varies. Some view them through a linear progression in which the failures of one moment lay the groundwork for the superseding moment: his discursive emphasis in the archeological phase gave way to his emphasis on power in the genealogical phase which, in turn, gave way to his focus on subjectivity in the ethical phase. Others, such as Jeffrey Nealon, understand the shifts as “intensifications” (p. 5) wherein each phase tightens his theoretical grip, triangulating knowledge, power, and subjectivity ever more densely. Still others suggest that the technologies of the self that undergird Foucault’s ethical period displace the leftist orientation of his early work with a latent conservatism. Regardless of where one lands on this debate, Foucault’s three intellectual phases cohere around an ongoing analysis of the relationships among knowledge, power, and subjectivity—associations at the heart of communication studies. Focused on how different subjects experience the established “regime of truth,” Foucault’s historical investigations, while obviously diverse, maintain a similar methodology, one he labeled the history of thought and contrasted with the history of ideas. As he conceives it, the history of ideas attempts to determine the origin and evolution of a particular concept through an uninterrupted teleology. He distinguishes his method, the history of thought, through its focus on historical problematization. This approach explores “the way institutions, practices, habits, and behavior become a problem for people who have certain types of habits, who engage in certain kinds of practices, and who put to work specific kinds of institutions.” In short, he studies how people and society deal with a phenomenon that has become a problem for them. This approach transforms the narrative of human progress into a history broken by concrete political, economic, and cultural problems whose resolution requires reconstituting the prevailing knowledge–power–subject dynamics. Put differently, Foucault illuminates historical breaks and the shifts required for their repair. Whereas the history of ideas erases the discontinuity among events, he highlights those differences and studies the process by which they dissolve within a singular historical narrative. Glossing his entire oeuvre, he suggests that his method can address myriad concerns, including “for example, about madness, about crime, about sex, about themselves, or about truth.” An overarching approach that intervenes into dominant narratives in order to demonstrate their silencing effects, the history of thought undergirds all three of Foucault’s externally imposed periods. Each period explores knowledge, power, and subjectivity while stressing one nodal point of the relationship: archeology stresses knowledge formation; genealogy emphasizes power formation; and the ethical period highlights subject formation. This strikingly original critical approach has left its mark on a wide range of theorists, including such notable thinkers as Gilles Deleuze, Giorgio Agamben, Michael Hardt, Antonio Negri, Donna Haraway, and Judith Butler, and has influenced critical communication scholars such as Raymie McKerrow, Ronald Greene, Kendell Phillips, Jeremy Packer, and Laurie Ouellete.

Article

Post-Structuralism  

Nathan A. Crick

Poststructuralism represents a set of attitudes and a style of critique that developed in critical response to the growth and identification of the logic of structural relations that underlie social institutions—whether they exist in terms of politics, economics, education, medicine, literature, or the sciences. Poststructuralism should therefore not be thought of as a distinct philosophy that exists separately as its own “structure”—a proposition that would undermine its most fundamental attitudes. Rather, post-structuralism should be thought of as developing or arising only in response to pre-existing structures and, as a set of attitudes, helping us better understand, interpret, and alter our social environment by calling established meanings into question, revealing the points of ambiguity and indeterminacy inherent in any system, rejecting the rationalistic piety that all systems are internally coherent and circle around an unchanging center, showing how discourses are carriers of power capable of turning us into subjects, and placing upon us the burden of ethical responsibility that accompanies the acceptance of freedom. Although post-structuralism by its very nature as a set of attitudes denies any attempt at comprehensive definition, this essay examines three of the major postructuralist thinkers in order to relate their thought to the study of communication. First, following Derrida, post-structuralist thought invites a critical deconstruction of any discourse that presents itself as completely coherent, centered, and rational. Post-structuralist approaches thus do not argue against a position by harnessing counterarguments drawing on a different set of principles. Rather, it deconstructs a discourse by occupying it and exposing the gaps, contradictions, paradoxes, and deferments, thus revealing its established hierarchies, binaries, logical conclusions, and principles to be far more loosely structured and poly-vocal than its advocates wish to present them. Second, following Barthes, poststructuralism refuses to locate any single point of origin of any text that can ground its meaning—particularly by pointing to some ground of the author. Although not denying that writers exist, Barthes refuses to identify the meaning of a text with the author’s biography and intentions, instead inviting multiple interpretations from the perspective of individual readers who encounter the text as a unique event. Therefore, just as discourses do not have a unified structure, neither do individual texts or the authors that produce them. Lastly, following Fouacult, poststructuralism invites an inquiry into how discourses, texts, and acts of communication are always implicated in relations of power that act upon possible actions. Following the first two propositions, poststructuralism does not analyze these relations of power as completely structured and determinate, however. Power relations are always within a dynamic relationship with acts of resistance, thereby constantly leaving space for freedom and possibility.

Article

Rhetorical Contexts of Colonization and Decolonization  

Tiara R. Na'puti

Colonization and decolonization continue to be debated both in terms of their meaning and their efficacy in Communication Studies scholarship and across related fields of inquiry. Colonization is part of ongoing processes of subjugation that are linked to other forms of oppression including labor, occupation, and resource extraction. Inquiries about processes of colonization also involve examining corresponding efforts in decolonization processes. Decolonization entails an effort to critically reflect on colonialism and its impact upon colonized people and environments, it involves processes entangled with issues of sovereignty, self-determination, and territory, and so on. Indigenous Studies scholarship helps to foreground Indigeneity as a place from which broader inquiries on colonization and decolonization may be launched. The legitimacy of colonialism and its communicative dimensions has been a concern for scholars. Within the field of Communication, it notes particular contexts of colonization inquiry that overlap across topics and various areas of the discipline. Research on colonialism and its influence spans throughout rhetorical theory and critical/cultural studies to organizational communication and global communication. This scholarship has employed expansive methodologies from applied research to theoretical work and considered a wide range of issues from domestic, international, and transnational perspectives. The study of these powerful structures in rhetoric draws on interdisciplinary fields and raises challenges to intellectual traditions of the West, which have maintained the rhetoric canon. Rhetorical scholars call for the need to examine artifacts that exist at the “margins” and “outside” the imperial centers. They have theorized methods of rhetorical analysis that attend to the colonial and decolonial elements of discourse, power, and identity.

Article

Rhetoric and Social Movements  

Christina R. Foust and Raisa Alvarado

What moves the social? And what is rhetoric’s relationship to social movement? Since 1950, scholars studying the art of public persuasion have offered different answers to these questions. Early approaches to social movements defined them as out-groups that made use of persuasion to achieve goals and meet persistent challenges. However, protest tactics that flaunted the body and spectacle (e.g., 1960s-era dissent) challenged early emphasis on social movements as nouns or “things” that used rhetoric. Influenced by intersectional feminist theories and movements that featured identity transformations (along with ending oppression) as political, rhetoric scholars began to view “a social movement” as an outcome or effect of rhetoric. Scholars treated movements as “fictions,” identifying the ways in which these collective subjects did not empirically exist—but were nonetheless significant, as people came to invest their identities and desires for a new order into social movements. Scholars argued that people manifested “a social movement’s” presence by identifying themselves as representatives of it. More recently, though, rhetoric scholars emphasize what is moving in the social, by following the circulation of rhetoric across nodes and pathways in networks, as well as bodies in protest. Inspired by social media activism, as well as theories of performance and the body, scholars concentrate on how symbolic action (or the affects it helps create) interrupts business as usual in everyday life. To study rhetoric and social movement is to study how dissent from poor and working-class people, women, people of color, LGBTQ activists, the disabled, immigrants, and other non-normative, incongruous voices and bodies coalesce in myriad ways, helping move humanity along the long arc of the moral universe that bends toward justice.

Article

Theories of Economic Justice in the Rhetorical Tradition  

Catherine Chaput and Joshua S. Hanan

Depending on how you approach it, economic justice is either an extremely old intellectual tradition or a relatively new one. From the first perspective, economic justice is part and parcel of classical political philosophy—Plato’s The Republic and Aristotle’s The Politics, for instance, both discuss property distribution in an ideal society, emphasizing the philosophy of justice over economic precepts. From the second perspective, the one we embrace, economic justice is a uniquely modern inquiry that emerged with the writings of Karl Marx and his revolutionary critique of the capitalist political economy. For Marx, economic justice can be understood as a critical enterprise that attempts to locate contradictions between universal and particular conceptions of human freedom and intervene politically into these contradictions with the aim of creating a more just, equitable, and egalitarian society. So conceived, economic justice liberates the collective potential of humanity from its exploitation and degradation by capitalism as well as the various legal institutions it develops to control human behavior for the purpose of extracting of surplus-value. It is this Marxist perspective and the various historical reformulations that it has authorized that influence the way rhetoricians and scholars of cultural studies conceptualize economic justice in the discipline of communication. While not all of these scholars endorse an explicitly Marxist line of thought, they all attempt to conceptualize economic justice as a normative political category that influences various models of rhetorical agency and social change.