Advocacy can be defined as the systematic process set in motion by an individual or group of individuals to encourage, support, and empower others surrounding a topic in need of change. Individuals may become an advocacy group in support of an issue, such as health care, civil rights, environment, or labor. Advocacy groups often serve as mediators between vulnerable/underprivileged populations and policymakers or decision-makers. The Health Communication Advocacy Model (HCAM) is a tested advocacy model comprising five phases including assembling the team, formative research, message development, message implementation, and evaluation. HCAM also includes a correction loop allowing for revisions of campaign messages. The HCAM is an adaptable model that offers a perspective in which advocacy groups may be considered a dynamic framework for building successful campaigns. Once the advocacy group is established, members can agree upon goals and responsibilities and craft a position statement. The group can then develop messages to reach the intended target audience(s). Target audiences may include legislators, the population affected by the issue, and media organizations. When crafting messages, care should be taken to ensure messages are stimulating, motivational, culturally consistent, resource contingent, and without barriers. Advocacy groups may use a number of channels to send messages through, such as social media, rallies, press releases, and other media outlets. Overall, advocacy groups must address a variety of needs to effectively reach the target audiences and impact change.
Advocacy Groups as Agents for Change in Health and Risk Messaging
Jen Ptacek, Kirstin N. Dolick, and Marifran Mattson
Agenda Setting and Journalism
People use the news media to learn about the world beyond their family, neighborhood, and workplace. As news consumers, we depend on what television, social media, websites, radio stations, and newspapers decide to inform us about. This is because all news media, whether through journalists or digital algorithms, select, process, and filter information to their users. Over time, the aspects that are prominent in the news media usually become prominent in public opinion. The ability of journalists to influence which issues, aspects of these issues, and persons related to these issues, are perceived as the most salient has come to be called the agenda-setting effect of journalism. First described by Maxwell McCombs and Donald Shaw in a seminal study conducted during the 1968 elections in the United States, agenda-setting theory has expanded to include several other aspects beyond the transfer of salience of issues from the media agenda to the public agenda. These aspects include: the influence of journalism on the attributes of issues and people that make news; the networks between the different elements in the media and public agendas; the determinants of the news media agenda; the psychological mechanisms that regulate agenda-setting effects; and the consequences of agenda setting on both citizens’ and policymakers’ attitudes and behaviors. As one of the most comprehensive and international theories of journalism studies available, agenda setting continues to evolve in the expanding digital media landscape.
Alternative Media and Ethnic Politics in Kenya
Susan M. Kilonzo and Catherine Muhoma
The history of the use of alternative media in Kenya’s politics shows evidence that it was in use in 2007, when the country came into the brink of a genocide; and, prominently in use, in the recent 2022 general elections. The development of fiber optic cable, and availability of Internet connection, with expanded use of mobile telephony in the country, is a direct link to the change in political dynamics, and increased use of social media. Subsequently, the availability of alternative media has revolutionized political engagements by enhancing participatory approach while connecting marginalized populations to the political elite. The new wave of alternative media also strengthens the arguments that politics and political processes are no longer for the elite. Further, the new wave of social media can also be used to explain changes seen in the use of ethnicity as a card for mobilization as well as demobilization in political processes surrounding elections. Campaigning and canvasing is no longer bounded by geographical spaces. Ethnic coalescing is not just a physical phenomenon. Mobile telephony and the Internet, which facilitate connection to alternative media platforms allows for virtual spaces for ethnic meetings and discussions. Anyone, even in remotest areas of the country, is able to participate in political debates and forums so long as they can afford a smart phone, and/or Internet connection. The former physical political processes and engagements, especially during campaigns, elections, tallying and acceptance or rejection of results, and which were perceived to be highly sensitive given the ethnic politics that has characterized the country for several decades, are now neutralized through virtual representation of facts as well as propaganda. The vibrancy of these activities present the research arena with a rich field of vignettes from alternative media accounts in the form of Twitter, Facebook and Blogs, to exemplify how ethnic groups align to their preferred candidates, specifically the Presidential contestants. This kind of approach allows for unveiling of an era of e-democracy and e-politics, developments that were otherwise impossible a few years back. Such platform allows for an exposé of a discourse that shows that, social media platforms may be possible tools for reducing physical violence and neutralizing extreme ethnicity as seen in the surprising calmness witnessed after the Supreme Court of Kenya upheld the contested 2022 election results.
Ambiguity Intolerance Considerations when Designing Health and Risk Messages
The concept of ambiguity tolerance (TA), variously called Uncertainty Avoidance, Ambiguity Avoidance, or Intolerance, can be traced back nearly 70 years. It has been investigated by many different types of researchers from clinical and differential, to neuro- and work psychologists. Each sub-discipline has tended to focus on how their variable relates to beliefs and behaviors in their area of expertise, from religious beliefs to reactions to novel products and situations. The basic concept is that people may be understood on a dimension that refers to their discomfort with, and hence attempts to avoid, ambiguity or uncertainty in many aspects of their lives. There have been many attempts to devise robust and valid measures of this dimension, most of which are highly inter-correlated and require self-reporting. There remains a debate as to whether it is useful having just one or more dimensions/facets of the concept. Using these tests, there have been many correlational studies that have sought to validate the measure by looking at how those high and low on this dimension react to different situations. There have also been some, but many fewer, experimental studies, which have tested very specific hypotheses about how TA is related to information processing and reactions to specific stimuli. There is now a welcomed interest by neuroscientists to explore the concept from their perspective and using their methodologies. These studies have been piecemeal, though most have supported the tested hypotheses. There has been less theoretical development, however, of the concept attempting to explain how these beliefs arise, what sustains them, and how, why, and when they may change. However, the concept has continued to interest researchers from many backgrounds, which attests to its applicability, fecundity, and novelty.
Authoritarian Societies and Journalism
In spite of journalism’s transnational nature, there is no common history of the subject and thus no common history of journalism in authoritarian societies, a field which can only be studied by bringing together historical facts about journalism in societies that experienced authoritarian regimes at some point in their history. Journalism in authoritarian societies is closely linked with forms of manipulation and censorship. While censorship is older than journalism, it was the rise of journalism as a profession that prompted authoritarian states to develop fully fledged censorship mechanisms and systems. The first forms of censorship of the printed word were introduced by the Catholic Church shortly after the printing press was invented in the 16th century. But it was from the 17th century on that censorship models aimed at controlling the emergent periodical press were created by absolutist monarchies. Secular institutions gradually took over censorship from the church, developing a more complex control system that would methodically check on the printed information distributed widely to the general public. While censorship systems were scrapped in most of Europe for a short period during the 19th century, the following century saw the rise of more sophisticated and repressive forms of censorship. They were developed by fascist dictatorships in several European countries and by the Soviet system in Russia. These models, particularly the Soviet propaganda system, influenced a spate of authoritarian regimes in communist nations all over the globe during the Cold War. The collapse of the Soviet Union in the early 1990s sounded the death knell of a series of authoritarian regimes, heralding an era of press freedom and independent journalism. But many regimes, particularly in the former Soviet Union, soon revived old authoritarian practices to keep their people under control. In spite of the limitations on journalistic coverage in authoritarian societies, journalists reacted in various ways to all sorts of authoritarian practices, ranging from harsh censorship systems to less intrusive, yet effective, controlling mechanisms. They did so either by seizing opportunities that appeared during more relaxed political times or by developing circumvention tools that allowed them to reach out to their audiences. The rise of the Internet brought about new opportunities for journalism to reach and engage audiences, as governments struggle to push back by designing new forms of control and censorship.
Beat Journalism and Reporting
Melanie Magin and Peter Maurer
Beat reporting refers to thematic specialization and routines (places to go, people to see) in journalism. The term reflects the distinction between general assignment reporters and specialized (beat) reporters covering a specific area (beat) as well as the subject-matter or geographic divisions between areas of reporting by which media organizations seek to structure the social environment they cover. Beat reporting marks the beginning of modern journalism. It was invented at the end of the 19th century in the United States with the aim to increase the efficiency of journalistic work. Thus it relates to the professionalization and rationalization of newspaper journalism and the transformation of newspapers into a mass product. In everyday work, beat reporting has undeniable advantages. It saves resources since beat reporters are very experienced on their beat and know well where and how to get exactly the information they need. Due to their long-term relationship of trust with relevant sources, beat reporters obtain exclusive, trustworthy, and newsworthy information. Along with this specialization come, however, several challenges; for example, the diversity of views represented in a beat might be limited, which can also affect the diversity of news coverage. At the extreme, this can even lead to pack journalism as a form of groupthink. Concerning the reporter–source relationship, there are three risks of losing professional distance: (a) If beat reporters become too loyal toward their sources, they can be instrumentalized; (b) being too adversarial toward their sources might entail a loss of trust and an increasing cynicism of the audience; (c) if beat reporters start feeling like advocates of their own interests, they might behave as activists rather than detached observers. Most recently, online journalism has changed the understanding of beat journalism (e.g., data journalism, local online beat) compared to the traditional understanding. Research on beat journalism has so far focused on stable, high-income democracies and on the political beat as the most fundamental and prominent beat.
Becoming Chinese: Sinicization, Nation, and Race in Xinjiang, China
David O'Brien and Melissa Shani Brown
“Chineseness” is often depicted in public discourses within the People’s Republic of China (PRC) as an identity that blurs together varied notions of shared cultural heritage, as well as common descent, within discourses of a unified national identity. This combines what might be called “ethnicity” (as cultural heritage), “race” (as common descent, physical or intrinsic characteristics), and “nation” (as territory and political state) in complex ways. And yet, a standard position within Chinese discourses (and often replicated in non-Chinese scholarship) is that historically informing the present, Chinese notions of “ethnic difference” are based on differences in “culture,” thus precluding “racism.” This characterization in part derives from the narrative that Chinese history was an ongoing process of “sinicization”—namely “backwards,” “barbarian” ethnic groups eagerly assimilated into the “more advanced” Han “civilization,” thus becoming “Chinese.” However, there are numerous scholarly challenges to this narrative as historically inaccurate or overly simplistic, as well as challenges to the positioning of this narrative as not “racist.” The idea that an emphasis on civilization versus barbarism is “cultural” and not “racial” delimits racism to a narrow definition focusing on “biophysical” difference. However, wider scholarship on race and racism highlights that the latter rests on diverse articulations of hierarchical difference; this includes and mobilizes cultural difference as an active part of racist discourses predicated on the acceptance of ideas of the “inferiority” versus “superiority” of peoples, as well as notions of “purity” within discourses of homogeneous imagined communities. Increasingly, “being Chinese” is being conceptualized in PRC official rhetoric as a culturally, and racially, homogeneous identity. That is, not only is Han culture being positioned as emblematic of “Chinese culture” generally but also it is being asserted that all ethnic groups are descended from the Han and are thus genetically bound by “Chinese bloodlines.” Such discourses have repercussions for ethnic minority groups within China—most clearly at the moment for Uyghurs and other Muslim minorities who are positioned as “infected” by “foreign influences,” namely their religion. This is particularly clear in the contemporary sinicization campaign in Xinjiang (XUAR: Xinjiang Uyghur Autonomous Region), a region in northwest China that has gained increasing international attention due to the government’s use of “re-education” camps in a program it argues is designed to eliminate terrorism. The accompanying sinicization campaign involves a combination of propaganda emphasizing “Chinese socialist characteristics” and “core values” that should be adopted, an emphasis in the media on Uyghurs engaging in Han cultural practices as a demonstration of their loyalty to the state, as well as the removal of many visible signs of Chinese Islamic history and Uyghur culture. The turn toward politically policing culture is hardly new in China; however, the increasing emphasis on racial notions of identity—foregrounding physical appearance, genetics, lineage, and metaphors of “bloodlines”—is an attempt to turn a national identity into a “natural” one, something that raises urgent questions with regard to how China deals with the diversity of its population and the stakes in being, or becoming, “Chinese.”
Celebrity Politics and Cultural Studies Within the United States and United Kingdom
Celebrity politicians are having a profound impact on politics within the United States and United Kingdom in the 21st century. With the adoption of social media, celebrity and image candidates have deployed new strategies for attracting constituents. Taken together, the proliferation of celebrity politics and the ubiquity of digital platforms have fostered a political moment, wherein “outsider” candidates have launched themselves into the public spotlight. Through their digital celebrity brands, populists such as U.S. President Donald Trump and U.K. Prime Minister Boris Johnson established an “authenticity” in which they “occupied” a public space. Consequently, as celebrities promote political agendas among target audiences/citizens, it is necessary to reflect upon their significance in election campaigns, policymaking, and activism.
Collective Protest, Rioting, and Aggression
In understanding crowd psychology and its explanation of conflict and violence, there are different theoretical approaches that turn on different understandings of communication processes. There are three models of communication in the crowd worth reviewing: classic, normative, and dynamic. Classic models suggest that crowd members are influenced by an idea of emotion presented to them. Normative models suggest that influence is constrained by what is seen as consonant with group norms. And, finally, dynamic models examine how that which becomes normative in the group depends upon intergroup relations. The last of these approaches can explain the patterned, socially meaningful and yet changing nature of crowd action. Crowd action, itself, is a form of communication because it serves to shape the social understandings of participants as well as the social understandings of those beyond the crowd. It is argued that the nature and centrality of crowds contribute to the understanding and creating of social relations in society.
Cyberlibertarianism, broadly speaking, refers to a discourse that claims that the Internet and related digital media technology can and should constitute spaces of individual liberty. Liberty here is understood as non-interference such that individuals are able to act and express themselves as they choose, and thus are self-governed, where interference is understood as most readily emanating from governments but also at times from corporations, particularly crony-capitalist ones. Various strands of this discourse have developed over the last few decades. These strands differ in the weight that they place on technology, markets, policy, and law for securing cyberspace as a space of, and for, individual freedom.
Editorial Journalism and Newspapers’ Editorial Opinions
Editorial journalism and newspapers’ editorial opinions represent an area of research that can make an important contribution to our understanding of the relationship between the press and politics. Editorials are a distinctive format and are the only place in a newspaper where the opinions of a paper as an organization are explicitly represented. Newspapers and the journalists who write editorials play a powerful role in constructing political debate in the public sphere. They use their editorial voice to attempt to influence politics either indirectly, through reaching public opinion, or directly, by targeting politicians. Editorial journalism is at its most persuasive during elections, when newspapers traditionally declare support for candidates and political parties. Despite the potential of editorial opinions to influence democratic debate, and controversy over the way newspapers and their proprietors use editorials to intervene in politics, editorial journalism is under-researched. Our understanding of the significance of this distinctive form of journalism can be better understood by exploring four key themes. First, asking “What is editorial journalism?” establishes the context of editorial journalism as a unique practice with opinion-leading intentions. Several characteristics of editorial journalism distinguish it from other formats and genres. Editorials (also known as leading articles) require a distinctive style and form of expression, occupy a special place in the physical geography of a newspaper, represent the collective institutional voice of a newspaper rather than that of an individual, have no bylines in the majority of countries, and are written with differing aims and motivations to news reports. The historical development of journalism explains the status of editorials as a distinctive form of journalism. Professional ideals and practices evolved to demand objectivity in news reporting and the separation of fact from opinion. Historically, editorial and advocacy journalism share an ethos for journalism that endeavors to effect social or political change, yet editorial journalism is distinctive from other advocacy journalism practices in significant ways. Editorials are also an integral part of the campaign journalism practiced by some newspapers. Second, research and approaches in the field of political communication have attributed a particularly powerful role to editorial journalism. Rooted in the effects tradition, researchers have attributed an important role to editorials in informing and shaping debate in the public sphere in four ways: (1) as an influence on readers, voters, and/or public opinion; (2) as an influence on the internal news agendas and coverage of newspapers; (3) as an influence on the agendas and coverage in other news media; and (4) as an influence on political or policy agendas. Theorizing newspapers as active and independent political actors in the political process further underpins the need to research editorial journalism. Third, editorial journalism has been overlooked by sociological studies of journalism practices. Research provides a limited understanding of the routines and practices of editorial journalists and the organization of editorial opinion at newspapers. Although rare, studies focusing on editorial journalism show that editorial opinion does not simply reflect the influence of proprietors, as has often been assumed. Rather, editorial opinions are shaped by a complex range of factors. Finally, existing research trajectories and current developments point to new challenges and opportunities for editorial journalism. These challenges relate to how professional norms respond to age-old questions about objectivity, bias, and partisanship in the digital age.
Equity and Distributive Justice in Health and Risk Message Design and Processing
Dani Filc and Nadav Davidovitch
The medical encounter is one of the most important channels of communication between the patient and his or her caretaker. Apart from its therapeutic effect, the medical encounter serves to convey information about a symptom or disease; construct a diagnosis and give information about the expected course of a disease (“prognosis”); and discuss treatment plans, including risks and benefits. The centrality of the medical encounter makes ethical considerations fundamental, not only within the clinical context but also within the broader context of health promotion. Furthermore, since the medical encounter is characterized by asymmetry and dependence, it can create problems of abuse of power or subordination. The current dominant liberal bioethical approach tends not to take into account the power relations within the medical encounter, or the social context in which the medical encounter takes place. It is in this sense that a republican egalitarian approach to bioethics can be of use. Instead of traditional bioethics emphasis on the individual and on personal autonomy, a radical egalitarian health rights approach will stress the importance of social structures, and the need for a different institutional framework that works toward making a universal right to health possible. Such an approach also emphasizes the centrality of politics in building adequate institutions and in modifying those social structures that cause inequities in health. These considerations have important consequences on how the medical encounter should be constructed, such as in the case of conveying risk and disclosing medical errors.
The Ethnic Heritage of Party Politics and Political Communication in Lusophone African Countries
Susana Salgado and Afonso Biscaia
The processes through which ethnicity becomes visible are varied, and its impacts have not always been the same throughout history. Investigating the roles ethnicity played in Angolan, Mozambican, Cape Verdean, and São Tomé and Principean histories makes clear that colonizers themselves placed different emphases on the relevance and the role of ethnicity in these countries. Currently, partly due to the traumas engendered by decades of conflict in Angola and Mozambique, ethnicity is mostly a silent factor, operating in the ways people interact with one another but not overtly mentioned by politicians. The insular nations’ (Cape Verde and São Tomé and Príncipe) history with ethnicity is different from that of their continental counterparts, – partly due to the influence of Creoleness – but is not devoid of tensions; nevertheless, politicians from both archipelagic countries tend to downplay the influence of ethnicity, even if its effects can also be occasionally but subtly felt. More recently, mainstream political discourses focused on the idea of the “unitary nation” are being paired with those of spontaneous movements advocating the valorization of local cultures and languages, which are being boosted by the use of social media.
European Union: Integration, National, and European Identities
Stephen M. Croucher
The European Union (EU) is an economic, political, and social conglomeration of 28 member nations. These member nations work together via a system of supranational institutional and intergovernmental-negotiated treaties and decisions by member states. While the EU has been able to continue its development in various stages since the 1950s respectively, a key issue continually facing the EU has always been integration at different levels. Integration of new member states, integration of individuals and cultures within member states, and most recently integration of immigrants (newcomers of different designations) into the EU. While the EU has strict guidelines regarding the integration of new member states into the EU, no policies/procedures are in place regarding the integration of individuals into the EU. Issues of national sovereignty are critical to EU member states when discussing how to integrate newcomers. Most recently during the heightened wave of refugees entering the EU through its southern and eastern borders, the issue of how to integrate newcomers into the EU has come to the forefront of national and EU policymakers. Key questions facing the EU and its member states include: What are the national integration policies, and how do they differ? What is the future for the EU in response to increased legal, illegal, and irregular migration?
European Union Telecommunications Policy
For most of the 20th century, telecommunications was a matter of national governance and thus of peripheral interest to the European Union. Then from the mid- to late-1980s, the EU began to develop an intensified policy package for the telecommunications sector. Telecommunications has now grown to become one of the most prominent and extensive policy areas addressed by the EU. But what accounts for such a remarkable Europeanization of telecommunications governance? In polar contrast to its origins, telecommunications has become a key focus in neoliberal economics and policy in effecting sectoral change. This development went hand in hand with arguments around propounding the benefits of economic globalization, which sustained a move to internationalize the organization of telecommunications to the European level along neoliberal lines. However, notwithstanding the remarkable growth of the EU governance framework for telecommunications, there are nuances in the analysis of the constant resistance to the wholesale Europeanization of telecommunications policy that provide evidence of a residual tension between national- and EU-level interests. This tension has been evident in policy proposals, decision-making, and implementation at key junctures for more since the late 1980s The policy has played key roles at different times, in particular, on the national level, involving governmental, regulatory, and commercial actors. Telecommunications thus provides a classic illustration of the balance that needs to be struck in the development of communications policies in the EU between supranational and intergovernmental interests. Now part of a converging electronic communications sector, this feature of telecommunications governance is as prominent today as it was in the very early days of EU telecommunications policy development in the mid- to late-1980s.
Fact-Checking as Idea and Practice in Journalism
Lucas Graves and Michelle A. Amazeen
Fact-checking has a traditional meaning in journalism that relates to internal procedures for verifying facts prior to publication, as well as a newer sense denoting stories that publicly evaluate the truth of statements from politicians, journalists, or other public figures. Internal fact-checking first emerged as a distinct role in U.S. newsmagazines in the 1920s and 1930s, decades in which the objectivity norm became established among American journalists. While newspapers have not typically employed dedicated fact-checkers, the term also refers more broadly to verification routines and the professional concern with factual accuracy. Both scholars and journalists have been concerned with a decline of internal fact-checking resources and routines in the face of accelerated publishing cycles and the economic crisis faced by news organizations in many parts of the world. External fact-checking consists of publishing an evidence-based analysis of the accuracy of a political claim, news report, or other public text. Organizations specializing in such “political” fact-checking have been established in scores of countries around the world since the first sites appeared in the United States in the early 2000s. These outlets may be based in established news organizations but also “good government” groups, universities, and other areas of civil society; practitioners generally share the broad goals of helping people become better informed and promoting fact-based public discourse. A burgeoning area of research has tried to measure the effectiveness of various kinds of external fact-checking interventions in countering misinformation and promoting accurate beliefs. This literature generally finds that fact-checking can be effective in experimental settings, though the influence of corrections is limited by the familiar mechanisms of motivated reasoning.
The role of foreign correspondent has long been prominent in journalism but is undergoing considerable change. While many in this role are considered elite, and have a very high profile, others practice their reporting in anonymous and sometimes precarious conditions. Prominent types of foreign correspondent are the capital correspondent, bureau chief, and conflict correspondent. Conflict correspondents can, in turn, be categorized into three main types depending on how they perceive their role: the propagandist; the recorder of history; and the moralist. The role of foreign correspondent has been the subject of a great deal of research, including analyses of news content focused on the nature of bias and story selection and framing in international reporting, and observational and interview-based studies of practitioners of the role. Research has sought to shift the focus from elite correspondents for international media organizations to the myriad local media professionals who play an increasing role in shaping international news stories; to the move toward social media as a newsgathering and news-dissemination tool; to the safety of journalists—as their work becomes increasingly imperiled around the world; and to the vital but largely hidden role of news agencies in shaping international news.
Health and Risk Policymaking, the Precautionary Principle, and Policy Advocacy
Roxanne L. Parrott
Health and risk policymaking focuses on decisions made and actions undertaken to set standards and pass laws to promote healthcare and public health quality, while achieving global health security. Policymakers in governments and institutions deliberate for the purposes of achieving effective and efficient policies, revealing both acceptance and rejection of evidence from health and risk, prevention, and economic sciences, as well as gaps in these domains. Health and risk communicators function implicitly within the boundaries of these decisions and actions, while contributing to prevention science related to strategic messaging and information dissemination. Policymakers face barriers to their efforts residing in the sheer volume of health and risk sciences research; the lack of evidence demonstrating that policies lead to intended outcomes (often, because a policy has not been trialed/implemented); and the absence of economic analyses associated with costs of interventions proposed and undertaken. The precautionary principle (PP) based on adopting caution when evidence is absent, uncertain, or ambiguous regarding possible harm to humans or the environment may function as a guide in some situations. Advocates may draw attention to particular issues in other cases. Policies may be stalled owing to the policy context, including election cycles, legislative and institutional bureaucracies, competing agendas, and fragmented systems of healthcare. Health and risk communicators may collaborate with policymakers and work to translate evidence into useful formats to facilitate the application of evidence to policymaking decisions and actions.
Homonationalism and Media
Homonationalism, as defined by Jasbir Puar, refers to the growing embrace of LGBT rights by (mostly Western) nations, as well as the parallel complicity of lesbian, gay, bisexual, and transgender (LGBT) individuals and associations with nationalist politics. First developed in the context of the U.S. “war on terror,” where the United States presented itself as exceptionally LGBT-friendly in contrast to “homophobic” Muslim others, the concept of homonationalism was quickly adopted by authors across the world and in different disciplines, writing on a number of LGBT-friendly in-groups in contrast to a number of homophobic out-groups. Besides the United States, other Western countries figure prominently as in-groups in this literature, particularly Western and Northern European ones, but also larger regions such as the European Union (EU) as well as subnations such as Catalonia and Québec. Muslims constitute the most prominent out-group in homonationalist discourses, although other groups and regions also appear, in particular, African countries and, in the European context, Central and Eastern Europe as well as Russia. In each case, a simplistic opposition is set up between a homogeneously modern and LGBT-friendly “us” and an equally homogeneous antimodern homophobic “them.” These discourses are prominent in (often right-wing) politics but are equally replicated across a range of media, which play a crucial role in the spread of homonationalist discourses but remain underexplored to date.
Hope and Health and Risk Messaging
Amy E. Chadwick
Hope has been defined in primarily two ways, and both have implications for message design within health and risk communication. First, hope has been defined as a way of thinking, or disposition, that affects how people pursue goals. Dispositional hope manifests in beliefs about one’s capacity to initiate and sustain action toward goals (agency) and one’s ability to generate ways to reach those goals. Dispositional hope has been associated with positive physical and mental health outcomes. For example, high-hope women have greater intentions to engage in cancer prevention behaviors than do low-hope women. Numerous studies have associated higher hope with better pain management, and people who are higher in hope have a greater pain tolerance than people lower in hope. Hope is also related to better psychological adjustment. Much of the research on dispositional hope focuses on correlating hope with a variety of positive health and non-health outcomes; however, psychotherapeutic interventions have also been designed to increase dispositional hope. These interventions have shown improvements in health-related outcomes. Although their potential is not yet realized, interventions for developing dispositional hope could improve compliance with medical recommendations, increase adoption of health behaviors, and decrease risk behaviors. The second way that hope has been defined is as a discrete emotion. Discrete emotions are brief, intense, psychological, and evaluative reactions directed at external stimuli (e.g., people, events, or objects). In response to these external stimuli, emotions help individuals adapt to their environment by activating a unique pattern of thoughts (cognitions), physiological changes, subjective feelings, motor expressions, and action (or behavioral) tendencies. Lazarus’s cognitive-mediational theory has been one of the most influential theories of discrete emotions that includes a definition of hope. Lazarus identifies the core relational theme of hope as “fearing the worst but yearning for better.” Lazarus deems hope to be a problematic emotion because he believes hope contains both positive and negative elements. Despite uncertainty about the exact nature of hope, Lazarus believes that hope is vital to coping with stress. Hope enables people to believe in the possibility of better circumstances and therefore is critical as a coping mechanism against despair. Lazarus does not provide guidance for what a message might need to include to evoke hope. Drawing on Lazarus and appraisal theories in general, MacInnis and de Mello suggest tactics that consumer marketing advertisements could use to induce hope. Specifically, the authors focus on turning “impossibility into possibility” and enhancing “yearning.” De Mello and MacInnis also theorize that hope can lead to motivated processing of information resulting in both positive (e.g., coping, well-being, and goal achievement) and negative (e.g., risky behavior, self-deception) outcomes. Unfortunately, the theorizing of de Mello and MacInnis was never empirically tested. To further explore how feelings of hope are created, Prestin examined underdog narratives in entertainment media. Underdog narratives show characters who are attempting to meet a goal despite unfavorable circumstances and odds. These narratives evoke hope and make people more motivated to meet their own personal goals. Although their potential has not been fully explored, underdog narratives may assist individuals in overcoming challenging circumstances, such as battling addiction or developing new health habits. There are numerous mechanisms still to be examined that may explain the effects of underdog narratives beyond their ability to evoke hope. Recently, Chadwick defined hope as a future-oriented, discrete emotion that focuses on an opportunity to achieve a desired future outcome. Her definition builds on the work of Lazarus and Roseman and has implications for the design of messages that evoke hope. According to Chadwick, hope is evoked by appraisals of a future outcome as (a) consistent with goals (goal congruence), (b) possible but not certain (possibility), (c) important (importance), and (d) leading to a better future (future expectation). All four of these appraisals combine to create a perception of opportunity and the discrete emotion hope. Hope motivates behavior by focusing one’s thoughts on capitalizing on an opportunity. Chadwick states that hope also involves (a) an approach action tendency that motivates individuals to take, or continue, action to achieve the desired outcome, (b) increased heart rate and skin conductance, (c) an open facial expression, heightened focus, and alert body posture, and (d) a feeling of eager attention. Chadwick’s definition has clear implications for developing messages that evoke hope. Messages designed to create appraisals of the importance, goal congruence, positive future expectation, and possibility of a future event evoke hope and are called hope appeals. Like other theoretical explications of emotional appeals, a hope appeal has two components: (a) the inducement of hope through the presentation of an opportunity and (b) the presentation of recommended actions to achieve the desired outcome. The recommended actions component includes information designed to (a) increase the receiver’s perception of his or her ability to perform the recommended action (i.e., self-efficacy) and (b) demonstrate the ability of the recommended actions to achieve the desired outcome (i.e., response efficacy). Empirically, scholars have tested the effects of hope and messages that evoke hope. Hope appeals increase attention to messages about climate change and increase mitigation behavioral intention and mitigation behavior. In addition, feelings of hope increase interest in climate change protection and are positively correlated with pro-environmental behaviors and support for climate change policies. Feelings of hope significantly predict interest in climate protection, self-efficacy, interpersonal communication intention, information seeking intention, and behavioral intention. Hope and hopeful narratives have also been associated with greater perceived message effectiveness and more agreement with the message content. After a stressful experience that accelerates heart rate, evoking hope decelerates heart rate and decreases state anxiety. This research provides evidence that messages that evoke hope can counter the psychological and physiological effects of stressful events. In addition, researchers have examined the effects of hope on a variety of health, persuasion, political communication, and marketing outcomes. Preliminary evidence indicates that hope appeals are equally as or more effective than guilt and fear appeals at increasing interpersonal communication intention, self-efficacy, information seeking intention, and behavioral intention. In addition, hope appeals create less reactance (anger) than fear appeals. Together these results indicate that hope and hope appeals have substantial potential to influence health and risk behavior.