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Kennard, A., Anderegg, C., & Ewoldsen, D.  (2017, March 29). Knowledge and Comprehension. Oxford Research Encyclopedia of Communication. Retrieved 19 Sep. 2019, from https://oxfordre.com/communication/view/10.1093/acrefore/9780190228613.001.0001/acrefore-9780190228613-e-281.