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Mackert, M., & Guadagno, M.  (2017, July 27). Advertisers as Agents for Change in Health and Risk Messaging. Oxford Research Encyclopedia of Communication.  Retrieved 25 Jun. 2019, from https://oxfordre.com/communication/view/10.1093/acrefore/9780190228613.001.0001/acrefore-9780190228613-e-532.