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Anthony, K., Sellnow, T., Venette, S., & Fourney, S.  (2017, April 26). Message Convergence Framework Applied to Health and Risk Messaging. Oxford Research Encyclopedia of Communication. Retrieved 14 Oct. 2019, from https://oxfordre.com/communication/view/10.1093/acrefore/9780190228613.001.0001/acrefore-9780190228613-e-540.