The Oxford Encyclopedia of Health and Risk Message Design and Processing

The Oxford Encyclopedia of Health and Risk Message Design and Processing provides in-depth coverage of the societal, message, source, channel, and receiver influences contributing to health and risk messaging effects and effectiveness. It features state-of-the-art articles from leading experts worldwide and affords a resource for scholarship and understanding. It also illuminates uncertainty as it pertains to evidence from the perspectives of scientists, policymakers, the media, public relations organizations, and the public. The encyclopedia is available as a thematic print collection. All of the articles also appear online as part of the Oxford Research Encyclopedia of Communication.

Editor in Chief

 Roxanne Parrott, Pennsylvania State University

Editorial Board

 Collins Airhihenbuwa, Saint Louis University

 Nurit Guttman, Tel Aviv University

 Nancy Grant Harrington, University of Kentucky

 Michael Mackert, University of Texas

 Kami Silk, Michigan State University

Articles