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Article

Annamária Neag, Çiğdem Bozdağ, and Koen Leurs

Since the 1980s, media literacy has been a central topic in the field of communication, media, and education studies as a result of a parallel growth of polarization between societal groups and use of digital technologies for self-representation. In this article, we present a brief overview of the evolvement of media literacy and other competing terms and discuss emerging approaches that incorporate issues related to the politics of difference, representations and voice of marginalised groups. Although existing concepts and projects focus on singular aspects such as representation and media production by minorities, they do not commonly integrate concerns of diversity and media literacy education from a critical and holistic perspective. Building on critical pedagogy, feminist and decolonial theory, there is a need for a more inclusive and intersectional approach to media literacy education. Such an approach should focus not only on marginalized groups but also on society as a whole, it should advocate a critical understanding of the mediated construction of reality and offer grounds to successfully challenge dominant representations, and it should equip people with the skills not only to participate and raise their own voices but also to pay more attention to practices of listening to work toward a level playing field between mainstream and marginalized groups.

Article

Research empirically investigating the influence of media exposure on issues of race and ethnicity has long documented that media use meaningfully impacts the cognitions, emotions, and behaviors of audience members. Certainly, media are only one among a number of factors that contribute to perceptions regarding (and actions toward) one’s own and other racial/ethnic groups. However, theory and empirical evidence consistently demonstrate that the manner in which racial/ethnic groups are characterized in the media can harm or benefit different groups, depending on the nature of these depictions (alongside other social and psychological determinants). Consequently, it is both practically and theoretically important to both identify how and how often different groups are portrayed across the media landscape as well as to assess the ways in which exposure to this content influences media audiences. What quantitative content analytic studies have revealed is that there is variation in depictions of race/ethnicity in US media depending on the group, the medium, and the genre. Thus, whereas Blacks have achieved a degree of parity when it comes to the quantity of depictions on primetime U.S. television, there is variation in the quality depending on the genre. Further, the same advances have not been seen for Blacks in news, in film, and across other media forms and platforms. For Latinos, little has changed across decades when it comes to numeric representation in the media. When it comes to the quality of these portrayals, although some of the more egregious media stereotypes have faded, other long-standing media definitions of Latinos remain persistent. For other racial/ethnic groups, few images are presented. Within these infrequent images, a constrained set of characterizations often predominates, such as spiritual American Indians, tech-savvy Asian Americans, and terrorist Muslims. Exposure to these representations has consequences. Consuming the images and messages associated with racial/ethnic groups in the media contributes to the formation, activation, and application of racial/ethnic cognitions. For racial/ethnic majority group members (i.e., whites), unfavorable media depictions can mean the perpetuation of harmful stereotypes: this can lead to outcomes ranging from unsympathetic policy positions to active or passive harming behaviors. When media characterizations are favorable, more auspicious outcomes emerge. For the racial and ethnic groups being depicted, the effects of exposure again depend on the quantity and quality of portrayals. Negative characterizations prompt shame, anger, and other undesirable emotions and lead to esteem problems. On the other hand, some research indicates that favorable characterizations can serve as a source of group pride, which boosts esteem.

Article

The six-month-long occupation of the historic city center of Oaxaca, Mexico, in 2006 became one of the first social uprisings to be thoroughly intermeshed with the creation of old and new media. Graffiti, performance protest, and independent radio proliferated and found its way into the many digitally recorded activist videos shown in community centers, on occupied television, distributed on DVD, and streamed on the Internet. Such media activism attests to continuities and discontinuities with what has been known as “New Latin American Cinema,” that is, the militant and social realist films made in analogue formats that were gaining world attention in the 1960s and 1970s. Oaxaca’s media activism also signals links among diverse leftist social movements and community and collaborative video in indigenous languages from throughout Latin America and beyond. Often called “indigenous video,” these works, like the New Latin American Cinema, have also spawned diverse scholarly interpretations. Although the Mexican student brigades and Super 8 video movement are not usually included in the critical scholarship on New Latin American Cinema, they, too, constitute important precursors for Oaxaca’s media activism and for collaborative and community media in the region. How to understand media militancy and anticolonial struggle, in turn, has changed. These changes reflect technological shifts from analogue film to digital video and the growing impact of indigenous social movements on the political left. Audiovisual militancy has shifted from the denunciation of U.S. neoimperialism and a Marxist-Leninist vision of revolution to broader, more open-ended, antiauthoritarian alliances among filmmakers, anarchists, feminists, indigenous organizations, and diverse other social movements that embrace decolonization. In contrast with anticolonial struggles, decolonization does not necessarily seek to oust a colonizing military force but aims to change colonial relations and their postcolonial aftermath under settler colonial conditions through prefigurative politics.

Article

Travis L. Dixon, Kristopher R. Weeks, and Marisa A. Smith

Racial stereotypes flood today’s mass media. Researchers investigate these stereotypes’ prevalence, from news to entertainment. Black and Latino stereotypes draw particular concern, especially because they misrepresent these racial groups. From both psychological and sociological perspectives, these misrepresentations can influence how people view their racial group as well as other groups. Furthermore, a racial group’s lack of representation can also reduce the group’s visibility to the general public. Such is the case for Native Americans and Asian Americans. Given mass media’s widespread distribution of black and Latino stereotypes, most research on mediated racial portrayals focuses on these two groups. For instance, while black actors and actresses appear often in prime-time televisions shows, black women appear more often in situational comedies than any other genre. Also, when compared to white actors and actresses, television casts blacks in villainous or despicable roles at a higher rate. In advertising, black women often display Eurocentric features, like straight hair. On the other hand, black men are cast as unemployed, athletic, or entertainers. In sports entertainment, journalists emphasize white athletes’ intelligence and black athletes’ athleticism. In music videos, black men appear threatening and sport dark skin tones. These music videos also sexualize black women and tend to emphasize those with light skin tones. News media overrepresent black criminality and exaggerate the notion that blacks belong to the undeserving poor class. Video games tend to portray black characters as either violent outlaws or athletic. While mass media misrepresent the black population, it tends to both misrepresent and underrepresent the Latino population. When represented in entertainment media, Latinos assume hypersexualized roles and low-occupation jobs. Both news and entertainment media overrepresent Latino criminality. News outlets also overly associate Latino immigration with crime and relate Latino immigration to economic threat. Video games rarely portray Latino characters. Creators may create stereotypic content or fail to fairly represent racial and ethnic groups for a few reasons. First, the ethnic blame discourse in the United States may influence creators’ conscious and unconscious decision-making processes. This discourse contends that the ethnic and racial minorities are responsible for their own problems. Second, since stereotypes appeal to and are easily processed by large general audiences, the misrepresentation of racial and ethnic groups facilitates revenue generation. This article largely discusses media representations of blacks and Latinos and explains the implications of such portrayals.

Article

Political economy approaches examine the power relations that comprise the production, distribution, and exchange of resources. They are distinguished from economics by a deeper concern for history, the social totality, moral philosophy, and praxis. Numerous schools of thought mark the political economy approach including early conservative, communitarian, and Marxian perspectives. Today, neoconservative, institutional, neo-Marxian, feminist, environmental, and social movement based approaches offer a wide variety of political economies. Communication scholars have drawn on political economy approaches to carry out research on media technologies, including broadcasting, telecommunications, and computer communication. In doing so they have developed distinctive geographic perspectives covering North America, Europe, and the less developed world. Political economy approaches are built on specific philosophical assumptions including a range of epistemologies that, on one end of a continuum, accept the reality of both concepts and observations and, at the other, claim that all explanations can be reduced to one essential cause, such as the economy or culture. Political economy approaches also range from perspectives that emphasize social change, social processes, and social relations to those that focus on social structures and institutions. Political economy approaches tend to concentrate on three processes that make up the main starting points for political economy research on media technologies. Commodification is the process of transforming things valued for their use into marketable products that are valued for what they can bring in exchange. This can be seen, for example, in the process of turning a story that friends tell one another into a film or a book to be sold in the marketplace. Spatialization is the process of overcoming the constraints of geographical space with media and technologies. For example, social media surmounts distance by bringing images of world events to every part of the globe and companies use media technologies, now often comprised of cloud computing, big data analytics, the Internet of Things, and telecommunications networks, to build global supply chains. Finally, structuration is the process of creating social relations, mainly those organized around social class, gender, and race. With respect to social class, political economy approaches describe how access to the mass media and new communication technologies is influenced by inequalities in income and wealth, which enable some to afford access and others to be left out. Political economy approaches are evolving in response to challenges from cultural studies approaches. Political economies of media technologies are now placing greater emphasis on international communication, on communication history, on standpoints of resistance, on new media technologies, and on new media activism.

Article

Racial thinking in the late Ottoman Empire and Turkey emerged out of a vast global network of hegemonic discourses. Modernity, colonialism, nationalism, and racism are mutually constitutive discourses with respect to their historical emergence in Europe, but they are also mutually constitutive as they emerge in other specific locations. Racisms that emerge subsequent and analogous to European racism help indicate the specific necessary connections among these kinds of broad overlapping discourses. The exploration of racism in Turkey holds significant potential for communication scholars as a means of refining theories of racism that do not typically focus on non-Western racism. The historical emergence of racism and racial thinking in Turkey also shaped the structure and content of Turkish nationalist history, making certain chronologies and “history-of-ideas” approaches to Turkish historiography fraught scholarly pursuits. Even explorations of the origins of the term Turk reflect this racial thinking, because the Turk concept only began circulating in the late Ottoman empire and early Turkish Republic alongside race science as the name of an ancient race. Race science is, however, only one domain of knowledge production and human experience, and it is not solely responsible for the invention of Turk as a race. Rather, modernization narratives of the 19th-century Ottoman Empire, a catastrophic series of wars in the Balkans, and contact with European nationalisms all uniquely helped establish racial thinking as a hegemonic discourse prior to the foundation of the Turkish Republic. More significantly, the horrors of the Armenian Genocide, the massive Greek population exchange, and policies of forced migration and assimilation toward Kurds during and after World War I materially established the hegemony of Turkish racial discourse and the presumed reality of a Turkish race itself. In the context of these events, Turkish nationalism must be understood not simply through its own idealistic lens as a project of civic republicanism, but instead as a discourse that emerged in connection with colonialist logics, racism, and modernity. Just as scholars have argued that European modernity is constitutively linked to colonialism and racism, Turkish nationalism embarked on a “modernizing” project beholden to colonialism and racism. Communication scholars interested in both the constitutive dimensions of discourse and the knowledge-producing effect of “universalization” as it appears in discourses like modernity, colonialism, racism, and nationalism will find that the Turkish historical encounter with these discourses offers important insight into the operation of universalization itself.