Colonial powers used electronic media and communication technologies to assert and extend control over spaces as well as attempt to influence the “hearts and minds” of colonized people, colonial settlers, and Europeans in the metropole. Colonized people adapted and repurposed these technologies, often toward anticolonial ends. In the early mid-19th century, the telegraph effectively became the “nervous system of empire,” collapsing distances and enabling colonizers to surveil and dominate colonized people and institutions from the metropole (with varying degrees of success). In the early 20th century, new media forms like wireless radio were used to “educate” and “civilize” colonial subjects, entertain and relieve the anxiety of settlers, and spread propaganda in the colonies and the metropole about the benefits of imperialism.
These technologies helped to build both deliberate and accidental, colonial and anticolonial, transnational networks. Some of those networks assisted in anticolonial political mobilizations, particularly in India, where the telegraph was accessible to the public and facilitated nationalist organizing, and Algeria, where radio helped to galvanize support for the revolutionary FLN. Postcolonial media landscapes hold the histories of colonial power asymmetries; we see present-day continuities in the concentration of ownership of media and communication technologies among racial and economic elites, and in the Eurocentrism of dominant regimes of representation.
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Colonialism and Postcolonialism
Jenny Burman
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Rhetorical Contexts of Colonization and Decolonization
Tiara R. Na'puti
Colonization and decolonization continue to be debated both in terms of their meaning and their efficacy in Communication Studies scholarship and across related fields of inquiry. Colonization is part of ongoing processes of subjugation that are linked to other forms of oppression including labor, occupation, and resource extraction. Inquiries about processes of colonization also involve examining corresponding efforts in decolonization processes. Decolonization entails an effort to critically reflect on colonialism and its impact upon colonized people and environments, it involves processes entangled with issues of sovereignty, self-determination, and territory, and so on. Indigenous Studies scholarship helps to foreground Indigeneity as a place from which broader inquiries on colonization and decolonization may be launched. The legitimacy of colonialism and its communicative dimensions has been a concern for scholars. Within the field of Communication, it notes particular contexts of colonization inquiry that overlap across topics and various areas of the discipline. Research on colonialism and its influence spans throughout rhetorical theory and critical/cultural studies to organizational communication and global communication. This scholarship has employed expansive methodologies from applied research to theoretical work and considered a wide range of issues from domestic, international, and transnational perspectives. The study of these powerful structures in rhetoric draws on interdisciplinary fields and raises challenges to intellectual traditions of the West, which have maintained the rhetoric canon. Rhetorical scholars call for the need to examine artifacts that exist at the “margins” and “outside” the imperial centers. They have theorized methods of rhetorical analysis that attend to the colonial and decolonial elements of discourse, power, and identity.
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The Nation-State and Journalism
Shakuntala Rao
The concept of nation-state has historically been defined as peoples having some manner of territorial and political self-determination; cultural, linguistic, or religious affinity; and economic independence. Recent forces of globalization have made the nation-state increasingly vulnerable to and dependent on capital, corporations, and/or more powerful states. Such integration of the nation-state in the global world has also led political actors to reverse course and seek ethno-nationalist agendas where differences in race, ethnicity, religion, gender, caste, and other identity markers are used to inflame fears or defend against economic, cultural, and environmental dislocation among a nation’s citizens. Journalists face critical challenges as the nation-state gets reconfigured. These challenges include the rise of new media technology as a force of division and the rise of ethno-nationalism. Research shows that new media platforms expanded not only the definition of who can create content but also the range of topics covered. Positive opportunities, alternately, are undermined by the reality that non-media factors—historical, political, economic, and social divisions—continue to determine not only the diffusion and adoption of new media but also its influence; each nation has its own cultural equations and socio-historical footprints on which new media gets imposed. Journalists, as part of national media systems, increasingly find themselves operating in an environment where they are competing with non-regulated technologies and supra-national information landscape. A core belief propagated by new ethno-nationalists is an anti-media bias, where all news is perceived to be left leaning or “liberal” in nature and content, and therefore open to criticism and censorship. The reprieve from such narratives of ethno-nationalism is the model of global journalism, which makes possible transnational information sharing.
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The Digital and the Postcolonial
Sangeet Kumar
The growth and expansion of the field of digital media studies and critical internet studies opens up opportunities for it to engage with other existing areas of scholarship that can infuse it with new questions, vantage points, and conceptual categories. The field of postcolonial studies that begins with an attempt to understand the material and symbolic dynamics of colonial rule and extends to making sense of the varied aspects of the postcolonial condition, is one such potential area. The existing debates within postcolonial theory about how the symbolic, psychic and material structures of the past animate and shape power dynamics in our world today hold many lessons for analyzing what is arguably the most global media technology ever. This article presents three areas of convergence between digital media studies and postcolonial studies in order to draw out their common concerns and show how the lessons from the latter can help animate scholarship of the former. The three areas that focus respectively on the consequences of the global digital divide, the nature of cultural power in the digital world and the emerging global division of labor each show the value of existing debates within postcolonial studies in deepening and expanding the scholarship in digital media studies. As they traverse national boundaries effortlessly, create unprecedented national and global solidarities, and seemingly democratize cultural and knowledge production, the web and the digital media ecosystems have also handed unprecedented abilities to nation-states and corporations to surveil, control, and modulate the behavior of citizens and users. The complex layers of these dynamics where Western digital platforms spread globally and expand their userbase under the guise of doing global good and spreading liberal values while authoritarian regimes often push back using tropes of anti-colonialism and anti-imperialism can best be understood when filtered through some of the analogous lessons of postcolonial theory. Bringing in those lessons about how the past lives in the present, control in freedom and the colonial in the postcolonial can make analyses of global power in the digital domain historically informed and theoretically nuanced.
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The Invention of Race in Turkey
Matthew deTar
Racial thinking in the late Ottoman Empire and Turkey emerged out of a vast global network of hegemonic discourses. Modernity, colonialism, nationalism, and racism are mutually constitutive discourses with respect to their historical emergence in Europe, but they are also mutually constitutive as they emerge in other specific locations. Racisms that emerge subsequent and analogous to European racism help indicate the specific necessary connections among these kinds of broad overlapping discourses. The exploration of racism in Turkey holds significant potential for communication scholars as a means of refining theories of racism that do not typically focus on non-Western racism.
The historical emergence of racism and racial thinking in Turkey also shaped the structure and content of Turkish nationalist history, making certain chronologies and “history-of-ideas” approaches to Turkish historiography fraught scholarly pursuits. Even explorations of the origins of the term Turk reflect this racial thinking, because the Turk concept only began circulating in the late Ottoman empire and early Turkish Republic alongside race science as the name of an ancient race. Race science is, however, only one domain of knowledge production and human experience, and it is not solely responsible for the invention of Turk as a race. Rather, modernization narratives of the 19th-century Ottoman Empire, a catastrophic series of wars in the Balkans, and contact with European nationalisms all uniquely helped establish racial thinking as a hegemonic discourse prior to the foundation of the Turkish Republic. More significantly, the horrors of the Armenian Genocide, the massive Greek population exchange, and policies of forced migration and assimilation toward Kurds during and after World War I materially established the hegemony of Turkish racial discourse and the presumed reality of a Turkish race itself.
In the context of these events, Turkish nationalism must be understood not simply through its own idealistic lens as a project of civic republicanism, but instead as a discourse that emerged in connection with colonialist logics, racism, and modernity. Just as scholars have argued that European modernity is constitutively linked to colonialism and racism, Turkish nationalism embarked on a “modernizing” project beholden to colonialism and racism. Communication scholars interested in both the constitutive dimensions of discourse and the knowledge-producing effect of “universalization” as it appears in discourses like modernity, colonialism, racism, and nationalism will find that the Turkish historical encounter with these discourses offers important insight into the operation of universalization itself.
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Media, Race, and Ethnicity in Puerto Rico
Anilyn Díaz-Hernández
Intersections between media, race, and ethnicity in Puerto Rico can be assessed from various perspectives, but the three most important and interrelated are the sociocultural history dimension, the institutional or structural dimension, and the geopolitical dimension. First, the academic and independent literature on media, race, and ethnicity has evolved in tandem with the history of Puerto Rico and of Puerto Ricans in the United States. Understanding this parallelism makes it easier to study the historical evolution of racialized notions of identity. Second, local and global media’s organizational structures and technological evolution have changed the types of content produced and thus the types of racial or ethnic representations. This, in turn, ignites cultural politics, civil action, and social justice debates that cannot be disassociated from race and ethnicity, such as gender identity, sexuality, social class, and access to social services, technologies, and so on. Lastly, Puerto Rico’s colonial status in the 21st century adds a particular geopolitical dimension. This is a necessary framework for understanding this political and economically organized territory, which claims cultural sovereignty over a legacy of colonialism and neocolonialism. In this context, concepts of race and ethnicity have been institutionally lagging and are constantly being redefined. This geopolitical dimension is also interconnected to a great extent with scholarship on Latin American and Caribbean cultural studies about migration vis-à-vis the local and global sociocultural history of social movements and displacement of people since pre-Columbian and colonization eras to the early 21st century. An intertwined and transversal look at these three dimensions—from the vantage point of media, race, and ethnicity—can provide a better study of a case as complex and still poorly understood as Puerto Rican identity.
This article approaches the study of media, race, and ethnicity in Puerto Rico through an assessment of available academic scholarship on particular media industries. There are many studies focused on film, television, music, and newspapers. To a lesser degree, there are studies on radio, magazines, photography, and graphic art, as well as their digital variants, over-the-top media, video games, as well as advertising, public relations, and events production. These studies can be also classified by research methods, mostly qualitative, and further enriched using mixed—integrative and cross-sectional—views on race and ethnicity as these relate to other variables of social identity.
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Representations of Native Americans in the Mass Media
Casey Ryan Kelly
The historical construction of Indian in American popular culture poses serious challenges for conducting research about representations of indigenous culture, identity, and politics. Mass-mediated representation deserves specific attention, as popular entertainment has been one of the most significant historic battlegrounds over the status of indigenous identity in American culture. Representations of American Indians have been reworked and negotiated as they have circulated through a variety of mediums, including theatrical performances, silent films, Westerns, prime time television, independent films, advertising, sports culture, and so on.
Beginning with Buffalo Bill’s Wild West show and Thomas Edison’s kinetoscope, introduced the at the 1893 Chicago Columbian World’s Exposition, American mass entertainment has been preoccupied with the drama of westward expansion and the noble savage of the American frontier. Later, the films of John Ford developed the Hollywood image of the screen savage. Film continued to address the topic of American Indians through the lens of the 1960’s and 1970’s counterculture, 1980’s imperial nostalgia, 1990s sympathy and revisionism, and, in the 21st century, through native filmmaker’s reclamation of indigenous visual sovereignty. Not all media are uniform in their portrayals. The televisual Indian evolved quite differently than her/his counterpart in film. At some points, television has been even more progressive in its portrayals of American Indian characters, more willing to feature native actors and storylines than mainstream Hollywood film. Besides film and television, sports and advertising have had the most influence on popular conceptions of American Indians. While commodified images of American Indians are ubiquitous in popular culture, sport culture (mascots) has become the most popular site where Indian imagery is used to generate a profit. Struggles over everything from the moving image to sports mascots demonstrate the importance of studying the power of the image, particularly in the context of American settler colonialism.
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Homi Bhabha and Communication Studies
J. Daniel Elam
Homi Bhabha (b. 1949) is among the founding generation of scholars of “postcolonial theory” as it emerged in the U.S. and U.K. academies in the 1980s and 1990s, and is currently the Anne F. Rothenberg Professor of English and American Literature and Language.
Bhabha’s intellectual emergence coincided with the emergence of “postcolonial theory” in the 1980s and 1990s. Bhabha’s particular contribution to postcolonial critique is unique in successfully combining the fields of post-structuralism, history, and psychoanalysis, and in relationship to the texts and histories of British rule in South Asia. Bhabha is best situated within an often-overshadowed strain of postcolonial theory committed to the recovery of universality rather than the demand for particularity, a lineage that includes Frantz Fanon and Edward Said.
Bhabha’s key concepts and terms, especially “ambivalence” and “hybridity,” have been taken up across many fields under the rubrics of postcolonial and/or diasporic intervention. Bhabha’s writing and theoretical arguments are based primarily in perpetual negotiation, in opposition to negation. Understanding this key intervention makes it possible to grasp the full scale of Bhabha’s driving concerns, theoretical conceptions, and political commitments.
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De-Westernization and Decolonization in Media Studies
Antje Glück
The need to de-Westernize and decolonize communication and media studies is based on criticisms on a dominant elitist “Western” axiology and epistemology of universal validity, leaving aside indigenous and localized philosophical traditions originating in non-Western settings. Scholars of the Global South continue to question a dominant inherent Eurocentric bias that was—and continuous to be—underlying many Anglo-American and European research projects. Scholars warn against a persistent influence of foreign-imposed concepts such as modernity and development, as well as universal assumptions regarding the use of certain categories and ontologies to deconstruct and understand the media around the globe.
While the West is understood more as a center of power than as a fixed geographical entity, de-Westernization asks for a revision of the power relations in global academic knowledge production and dissemination. The most prominent call for de-Westernizing media studies goes back to Curran and Park who, in the early 2000s, encouraged a Western academic community to revise and re-evaluate their theories, epistemologies, methods, and empirical research approaches, especially in research targeting the Global South.
In a similar way, the call for decolonization asks to investigate and question continuing colonial power imbalances, power dependencies, and colonial legacies. It challenges the uncritical adoption of research epistemologies and methods of former colonial powers in solving local problems, as they fail to explain the complexities of non-Western societies and communities, asking for practicing “decolonial epistemic disobedience.” Contrary to de-Westernization aimed at a Western research community, scholars from the Global South have struggled for decades for international recognition of their voices and intellectual contributions to a global academic community. Their ideas draw on post-colonialism, subaltern studies, or a critical-reflective sociology.
Different efforts have been made to address the global imbalance in media studies knowledge generation. However, neither replacing theories with indigenous concepts alone nor being relegated to cases studies that deliver raw data will gain ground in favor of countries of the Global South, as research efforts need to incorporate both local realities and wider contextualization, or the call for a research with a region, not just about or from it. More successful are cooperative South-South efforts, as the thriving scholar networks in Latin America, Africa, or Asia demonstrate.
The de-Westernization and decolonization project is ongoing. Where inequalities appear most pressing are in resource access and allocation, in conference participation, or in publishing opportunities. In this sense, journalism and media studies curricula still reflect largely an Anglophone centrism and a lack of understanding of local issues and expectations. Here, more reflective de-Westernizing approaches can help to lessen the gaps. However, as de-Westernization relies on vague geographical categorizations, the term cannot be the final path to re-balance the academic knowledge exchange between powerful and less powerful actors.