Accuracy is a central norm in journalism and at the heart of the journalistic practice. As a norm, accuracy developed out of objectivity, and has therefore an Anglo-American origin. Nevertheless, the commitment to the rule of getting it right is shared among journalists across different journalistic cultures. The history of accuracy is closely related to other central concepts in journalism like truthfulness, factuality and credibility, because it raises epistemological questions of whether and how journalism is capable of depicting reality accurately, truthfully and based on fact. Accuracy plays a particularly important role with regard to the factuality of the journalistic discourse, as it forces journalists not only to ground their reporting on facts, but to check whether presented facts are true or not—which is reflected both in the description of the journalistic profession as the discipline of verification as well as the central relevance of accuracy for instruments of media self-regulation like press councils and codes of ethics. Accuracy is an important standard to determine the quality of the news reporting. In fact, many studies, most of them carried out Western democracies, have investigated the accuracy of journalistic reporting based on the number of errors that sources mentioned in the articles perceived. As journalism moved online and the immediacy of the news cycle requested a faster pace of publication, news outlets often adopted the strategy to publish first and to verify second, although research has shown that the accuracy of journalistic reporting and trustfulness are related. Especially in the current debate on disinformation, many online fact-checking and verification services have thus seen a global rise of attention and importance.
Fake news is not new, but the American presidential election in 2016 placed the phenomenon squarely onto the international agenda. Manipulation, disinformation, falseness, rumors, conspiracy theories—actions and behaviors that are frequently associated with the term—have existed as long as humans have communicated. Nevertheless, new communication technologies have allowed for new ways to produce, distribute, and consume fake news, which makes it harder to differentiate what information to trust. Fake news has typically been studied along four lines: Characterization, creation, circulation, and countering. How to characterize fake news has been a major concern in the research literature, as the definition of the term is disputed. By differentiating between intention and facticity, researchers have attempted to study different types of false information. Creation concerns the production of fake news, often produced with either a financial, political, or social motivation. The circulation of fake news refers to the different ways false information has been disseminated and amplified, often through communication technologies such as social media and search engines. Lastly, countering fake news addresses the multitude of approaches to detect and combat fake news on different levels, from legal, financial, and technical aspects to individuals’ media and information literacy and new fact-checking services.
While the periodizing concept “post-truth” (PT) initially appeared in the United States as a key word of popular politics in the form “post-truth politics” or “post-truth society,” it quickly appeared in many languages. It is now the object of increasing scholarly attention and public debate. Its popular and academic treatments sometimes differ in respect to its meaning, but most associate it with communication forms such as fake or false news, rumors, hoaxes, and political lying. They also identify causes such as polarization and unethical politicians or unregulated social media; shoddy journalism; or simply the inevitable chaos ushered in by digital media technologies. PT is sometimes posited as a social and political condition whereby citizens or audiences and politicians no longer respect truth (e.g., climate science deniers or “birthers”) but simply accept as true what they believe or feel. However, more rigorously, PT is actually a breakdown of social trust, which encompasses what was formerly the major institutional truth-teller or publicist—the news media. What is accepted as popular truth is really a weak form of knowledge, opinion based on trust in those who supposedly know. Critical communication approaches locate its historical legacy in the earliest forms of political persuasion and questions of ethics and epistemology, such as those raised by Plato in the Gorgias. While there are timeless similarities, PT is a 21st-century phenomenon. It is not “after” truth but after a historical period where interlocking elite institutions were discoverers, producers, and gatekeepers of truth, accepted by social trust (the church, science, governments, the school, etc.). Critical scholars have identified a more complex historical set of factors, to which popular proposed solutions have been mostly blind. Modern origins of PT lie in the anxious elite negotiation of mass representative liberal democracy with proposals for organizing and deploying mass communication technologies. These elites consisted of pioneers in the influence or persuasion industries, closely associated with government and political practice and funding, and university research. These influence industries were increasingly accepted not just by business but also by (resource-rich) professional political actors. Their object was not policy education and argument to constituents but, increasingly strategically, emotion and attention management. PT can usefully be understood in the context of its historical emergence, through its popular forms and responses, such as rumors, conspiracies, hoaxes, fake news, fact-checking, and filter bubbles, as well as through its multiple effects—not the least of which the discourse of panic about it.