The decolonization of nations in Asia, Africa, and Latin America in the late 20th century made possible the arrival of postcolonial academics who engaged in a critical and thoroughgoing analysis of the ways in which colonial histories have affected and continue to influence not only our understanding of phenomena, such as culture, but have influenced the very frames and processes of the creation and dissemination of knowledge about phenomena such as culture. While this work was initiated by postcolonial scholars of literature, postcolonial theory and frameworks have been adopted by several allied fields, including the communication field. Since the 1990s, communication scholars have been using postcolonial frameworks to deconstruct the colonial and neocolonial representations and tropes present in news and popular culture discourses. They have also brought communication theory to bear upon key concepts within postcolonial study, such as hybridity and diaspora. In the mid-1990s communication scholars joined the larger debate on the continued relevance of the postcolonial framework, and as with postcolonial scholars in other fields, they have continued to insist that the interruptive and political impetus of postcolonial theory provides an important entry point for the study of a world still shot through with colonial and neocolonial power relations. Although there is still a lot of scope to make the postcolonial approach more central to the communication field and its subfields, communication scholars have continued to use postcolonial theory to shed important insight on several vital communication issues. Feminist scholars of communication have been at the forefront of the effort to increase awareness and use of postcolonial frameworks for the study of communication.
Myra Washington and Kent A. Ono
Race is important within U.S. society and globally. However, race also plays a significant role in communication, and research on its influence cuts across every conceivable area of the field, ranging from rhetoric to organizational communication to film studies to health communication. Race is discussed so much within communication that this article, although expansive, cannot refer to all the important work that has been done. Research on race and communication considers a broad range of racial, multiracial, and ethnic groups. Scholarship also ranges from more applied research to purely theoretical work. Critical and cultural studies work has significantly affected the way scholars think about communication and race. Specifically, concepts developed and explored have provided new lenses through which to understand communication and race. Nationalism, for example is significant. A nation is a collectively shared and discursively constructed identity. In thinking about nations as imagined communities cultural ties (such as language, ethnicity, and shared memories) are part of that identity. For racially marginalized groups, a nation may be a political organization at the same time as it is a collectively identified political group based on racial ethnic ties, ancestry, or simply politics. The concept of transnationalism, on the other hand, relates to cross or “trans” national relations, ties, and processes, processes that globalization has accelerated and strengthened, such as the movement of capital, media, and people which in turn has shaped local happenings and vice versa. When coupled with nationalism and transnationalism, race plays a mediating role, helping to govern and regulate people, relationships, and sometimes the very reason for relationships existing.
Sara Ahmed is a feminist philosopher specializing in how the cultural politics of language use and discourse mediate social and embodied encounters with difference. She has published field-shaping contributions to queer and feminist theory, critical race and postcolonial theory, affect and emotion studies, and phenomenology. Since the publication of Differences that Matter: Feminist Theory and Postmodernism in 1998, her work has epitomized the value of contemporary feminist cultural studies to speak to and against the masculinist traditions of continental philosophy. Unequivocally inserting feminist politics into the rarified air of academic theory, it crosses the sexist boundary which corrals feminist thought into the category of “studies” while opposing it to male-authored philosophy—the latter automatically authorized to speak on the social and material “Real.” In doing so, her work sits squarely within discourse-analytical traditions that seek to expose how various epistemic scenes – activism, the media, and academia, to name a few -- sediment false authority on such issues as happiness, utility, and the good. Moreover, in contesting New Materialism’s search for some monist “matter” beneath experience, she traces how those linguistic moves impose insidiously singular concepts of what social “reality” is, and how it unfolds, for real people. As a field, communication studies concerns itself centrally with matters of social influence, scale, and power, such as the electoral effects of political speech, or the ability of a message to morph as it reaches new audiences. Turning a critical eye upon the (re)production of cultural norms and social structure through interpersonal and institutional encounters, Ahmed’s oeuvre explores the discursive logics and speech acts that sediment or transform the social meanings of race, gender, and other differences.