The postcolonial intellectual tradition has proved crucial to articulating cultural, film, and media formations from the geographical and theoretical perspective of (formerly) colonized people and countries. The object of media studies has expanded significantly beyond the screen in the past decades, including a renewed attention to non-visual media and an emerging attention to the material conditions of possibility for media representations. In this new mediascape, postcolonial theories and concepts potentially repoliticize media theory by questioning Western assumptions about technological progress and innovation. Postcolonial theories of media force a rethink of the tenets of traditional media theories while, at the same time, media theories demonstrate the centrality of media, in all its forms, to understanding the postcolonial condition.
Postcolonial Media Theory
Juan Llamas-Rodriguez and Viviane Saglier
Joshua A. Braun
Media distribution plays a key role in defining publics by determining which groups are able to access and share news. Put more broadly, decisions about how content circulates, whether they are made by corporations, platforms, street vendors, or file sharers, are central to the question of who has access to cultural resources and on what terms. This is significant for scholars of journalism insofar as a central concern of journalism studies is the role that news media play in public life. As media distribution has become increasingly dependent on digital intermediaries like search engines and social media, responsibility for media circulation has become an increasingly significant aspect of news work, shifting journalistic routines in the process. Though journalism studies researchers have typically paid less attention to distribution than to news production, news content, and audience reception, the disruptive changes wrought by the widespread adoption of digital media have begun to inspire renewed interest in distribution across media industry studies. And while various industries and regulatory regimes define distribution differently, it is important for scholarship on distribution to forge its own conception of the subject matter, both to avoid industry capture and to grapple with a changing media landscape in which formerly distinct professional boundaries between distribution and other media practices like production and marketing are rapidly blurring and shifting. A variety of scholars have argued that news distribution plays an important role in creating the imaginaries that sustain public life by enabling the conceit that media are addressed to the same audience over an extended period of time. It is true, too, that distribution networks can sow social divisions by extending the reach of messages and images beyond their intended contexts. The impact of the Internet on these dynamics has drawn a great deal of attention. Distribution platforms—even digital ones—should also be understood as having material underpinnings that can constrain their form and functionality, and arguably favor particular organizational forms. The resulting dynamics can dramatically impact news providers’ access to distribution networks and, by extension, audiences. This is true for physical distribution networks and also, mutatis mutandis, in online space, where news providers have become highly dependent on a small set of companies—Google, Facebook, and their ilk—for access to audiences. At the same time, many media organizations pay substantial amounts to vendors for access to white-label technologies and infrastructures to maintain their own distribution channels. The changing distribution landscape has led to changes in production dynamics at news organizations. In particular, the online advertising industry has now built its own distribution systems for ads, fundamentally changing the relationship between advertisers and the commercial news organizations on which they once relied for access to consumers. This, in turn, has led to changes in editorial logics at many news organizations aimed at preserving rapidly diminishing advertising revenues. Simultaneously, news distribution has become an increasing part of the work that goes on in news rooms, as optimizing the news for circulation via search and social media has become an editorial responsibility. These changes across media industries have generated a surge of interest in media distribution within academia.
Internet neutrality—usually net(work) neutrality—encompasses the idea that all data packets that circulate on the Internet should be treated equally, without discriminating between users, types of content, platforms, sites, applications, equipment, or modes of communication. The debate about this normative principle revolves around the Internet as a set of distribution channels and how and by whom these channels can be used to control communication. The controversy was spurred by advancements in technology, the increased usage of bandwidth-intensive services, and changing economic interests of Internet service providers. Internet service providers are not only important technical but also central economic actors in the management of the Internet’s architecture. They seek to increase revenue, to recover sizable infrastructure upgrades, and expand their business model. This has consequences for the net neutrality principle, for individual users and corporate content providers. In the case of Internet service providers becoming content providers themselves, net neutrality proponents fear that providers may exclude competitor content, distribute it poorly and more slowly, and require competitors to pay for using high-speed networks. Net neutrality is not only a debate on infrastructure business models that is carried out in economic expert circles. On the contrary, and despite its technical character, it has become an issue in the public debate and an issue that is framed not only in economic but also in political and social terms. The main dividing line in the debate is whether net neutrality regulation is necessary or not and what scope net neutrality obligations should have. The Federal Communications Commission (FCC) in the United States passed new net neutrality rules in 2015 and strengthened its legal underpinning regarding the regulation of Internet service providers (ISPs). With the Telecoms Single Market Regulation, for the first time there will be a European Union–wide legislation for net neutrality, but not recent dilution of requirements. From a communication studies perspective, Internet neutrality is an issue because it relates to a number of topics addressed in communication research, including communication rights, diversity of media ownership, media distribution, user control, and consumer protection. The connection between legal and economic bodies of research, dominating net neutrality literature, and communication studies is largely underexplored. The study of net neutrality would benefit from such a linkage.
Neighborhood Considerations for Social Determinants of Health and Risk
Holley A. Wilkin
When it comes to health and risk, “place” matters. People who live in lower-income neighborhoods are disproportionately affected by obesity and obesity-related diseases like heart disease, hypertension, and diabetes; asthma; cancers; mental health issues; etc., compared to those that live in higher-income communities. Contributing to these disparities are individual-level factors (e.g., education level, health literacy, healthcare access) and neighborhood-level factors such as the socioeconomic characteristics of the neighborhood; crime, violence, and social disorder; the built environment; and the presence or absence of health-enhancing and health-compromising resources. Social determinants of health—for example, social support, social networks, and social capital—may improve or further complicate health outcomes in low-income neighborhoods. Social support is a type of transaction between two or more people intended to help the recipient in some fashion. For instance, a person can help provide someone who is grieving or dealing with a newly diagnosed health issue by providing emotional support. Informational support may be provided to someone trying to diagnose, manage, and/or treat a health problem. Instrumental support may come in the help of making meals for someone who is ill, running errands for them, or taking them to a doctor’s appointment. Unfortunately, those who may have chronic diseases and require a lot of support or who otherwise do not feel able to provide support may not seek it due to the expectation of reciprocity. Neighborhood features can enable or constrain people from developing social networks that can help provide social support when needed. There are different types of social networks: some can enhance health outcomes, while others may have a more limiting or even a detrimental effect on health. Social capital results in the creation of resources that may or may not improve health outcomes. Communication infrastructure theory offers an opportunity to create theoretically grounded health interventions that consider the social and neighborhood characteristics that influence health outcomes. The theory states that every neighborhood has a communication infrastructure that consists of a neighborhood storytelling network—which includes elements similar to the social determinants of health—embedded in a communication action context that enables or constrains neighborhood storytelling. People who are more engaged in their neighborhood storytelling networks are in a better position to reduce health disparities—for example, to fight to keep clinics open or to clean up environmental waste. The communication action context features are similar to the neighborhood characteristics that influence health outcomes. Communication infrastructure theory may be useful in interventions to address neighborhood health and risk.