The association between audience fragmentation and journalism is an intricate one. On the one hand, the word “audience” refers to an assembly of a group of consumers, such as book or magazine readers, moviegoers, radio or podcast listeners, television viewers, and website visitors, and they are primarily distinguished by the particular media product, genre, or outlet that they choose to consume. Webster stated in 2016 that oftentimes the purpose and consequence of audience research are financial—i.e., book publishers tend to break down their market by readers of different genres, which allows them to better tailor their content and promotions to relevant audiences in order to maximize book sales—and thus the goal of audience research in such contexts lies in finding the balance between capturing the largest number of media users who share similar consumption patterns and the narrowest content clusters—i.e., those separated by topic or genres.
On the other hand, whereas the purpose of audience conceptualization fundamentally revolves around fragmentation, the motivation for journalism in democratic societies is arguably the opposite. That is, if one were to believe, as Kovach and Rosenstiel posited in 2007, that the purpose of journalism is to inform and educate the people so they can self-govern and make better civil decisions in democratic societies, then it follows that the primary objective of journalism lies in serving as many citizens with the same information as possible. In short, the purpose of audience fragmentation and journalism is—in many ways—ontologically contradictory, with the former being more pluralistic in nature.
The topic of audience fragmentation is approached primarily from a commercial perspective, and in the context of the US market. It should be acknowledged, however, that this topic can and has been approached differently, via critical studies and across other markets. The end of this article offers a cursory comparative analysis between the USA and other Western countries to help contextualize findings from the USA in a global context. For those with deeper interest in such other inquiries, the recommended readings provided at the end of this article may offer a good starting point.
It should be noted that one of the biggest obstacles in the study of audience fragmentation, at least in the USA, lies in the fact that large-scale media reports of such data (e.g., those published by the Pew Research Center) often compare apples and oranges (e.g., either using survey questions with different operationalizations as the basis for comparison or reporting on different facets of audience fragmentation in its longitudinal studies, as this article will explain). To this end, this article is a first step in offering a baseline cross-sectional overview of how American audiences are consuming the news in 2018 via analysis of select Pew data files with comparable sampling method and survey instruments.
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Audience Fragmentation and Journalism in the U.S. Context
Angela M. Lee
Article
Mobile Applications and Journalistic Work
Allison J. Steinke and Valerie Belair-Gagnon
In the early 2000s, along with the emergence of social media in journalism, mobile chat applications began to gain significant footing in journalistic work. Interdisciplinary research, particularly in journalism studies, has started to look at apps in journalistic work from producer and user perspectives. Still in its infancy, scholarly research on apps and journalistic work reflects larger trends explored in digital journalism studies, while expanding the understanding of mobile news.
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Data Journalism: International Perspectives
Bruce Mutsvairo
With international awards celebrating outstanding work, courses appearing in universities, regular sections dedicated to it in major publications, and financial packages awarded to help journalists develop interactive digital storytelling skills, “data journalism” has, over the last decade, gained worldwide recognition. Questions still open for exploration include how sustainable is it and how is it manifesting in different parts of the world, with different government policies about making data available. Even so, assumptions that data journalism is a “new” phenomenon have been challenged as researchers continue to dig deeper into its past.
Very few will doubt the opportunities and innovations it presents especially insofar as rethinking professional practice and retooling investigative techniques are concerned. But data journalism also presents empirical, ethical and professional challenges especially in regions of the world, where it either hasn’t taken off or it’s struggling to gain ground. While access to groundbreaking statistics and ability to adopt storytelling techniques such as computer graphics and visualizations could trigger others to seek sensational success, data journalism’s first priority is to inform adequately and accurately. Failure to do so leaves journalism, already facing intensified international scrutiny as a result of numerous challenges ranging from lack of public trust to “problems associated with normative values and democracy; the political economy of the news media; the relevance of audiences and public trust; definitions of journalism itself; and the salience of old and new forms of professional ideology,” vulnerable.
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Development Journalism
Yvonne T. Chua
The term “development journalism” is five decades old. But if the volume of academic research was the lone measure of its reach and impact, then one may erroneously conclude that this field of journalism has hardly had any reach and impact at all. There is a paucity of scholarly studies for a genre that has proliferated across three continents and was once touted as the new journalism for Third World countries.
Existing literature points to two main patterns. One sees scholars pitted against each other on what development journalism is and ought to be. The reason: diverse, even opposing, variations of this genre of journalism have emerged according to social, political, economic, and cultural variations in a country or region. The original ideals of development journalism, which requires independent, critical evaluation of the process of development, have been replaced by justifications for a state-controlled media in authoritarian states being passed off as development journalism. That explains the second pattern: studies tend to diverge rather than converge on the concept of development journalism.
Over the years, calls have been made to standardize the notion of development journalism or, failing that, to revamp the entire concept. Until that happens, scholars embarking on the study of development journalism need to bear in mind the different approaches and practices, and avoid cherry-picking components that will distort findings.
The approaches range from development journalists as willing partners of government (statist) to watchdogs (investigative) and from interventionist (participatory or emancipatory) to guardians of transparency. Within the range are more variants or combinations. The bright side is that there is agreement on some of the essentials for development journalism: emphasis on the process of development to bring about social change (communitarian).
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Framing and Journalism
Christian von Sikorski and Jörg Matthes
As one of the most popular concepts in current research on journalism and mass communication, framing refers to the idea that actors like strategic communicators, journalists, but also audience members select some aspects of a particular issue and make them salient while other aspects are ignored. Frames refer to a specific presentation of issues or events and therefore construct reality in a meaningful but selective way. They do so by suggesting a problem definition, causal interpretation, treatment recommendation, and/or moral evaluation on a given issue, favoring a specific political leaning and course of action. More specifically, strategic communicators suggest frames that compete for public and media attention, and journalists adopt and alter these frames, which ultimately affects audience members’ individual level frames. Framing as a concept thus explains the power to construct and alter meaning.
As a unifying concept, framing has the potential to bridge several areas of communication research and explain the competition of strategic positions on the side of communicators, journalists, and audience members. However, the concept is also plagued by conceptual and operational fuzziness, resulting in arbitrary and incompatible uses of the term. This limits the relevance of the framing concept to theory-driven journalism studies.
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Lifestyle Journalism
Unni From
Lifestyle journalism is a significant and very substantial field of journalism. Unlike other fields of journalism, however, it has not been the focus of much scholarly debate. Providing audiences as it does with “news you can use,” it is often considered a supplement to breaking news, political news, and news on social and cultural conflicts. Lifestyle journalism has frequently been defined in opposition to the normative ideal of journalism and therefore in terms of what it is not. This means that it has often been defined from within other journalistic fields, or as a fusion of journalistic elements such as soft news, service journalism, consumer journalism, popular journalism, or even cultural journalism. Lifestyle journalism has also been an umbrella term for more specialized beats of journalism such as travel journalism, fashion journalism, or food journalism. But while lifestyle journalism is partly defined by the topics addressed, it is also characterized by specific genres or modes of addressing the audience (as consumers, for example). Common to a lot of characterizations is a strong connection with advertising and public relations, which means that lifestyle journalists often have been accused of running the errands of the market. For this reason the journalistic role and the self-perceptions of journalists in this field have been a special point of interest in the scholarly debate. In addition to being challenged from within journalism, the legitimacy is also challenged by the many new voices that participate in the field of lifestyle issues in a digital media landscape, a participation that increasingly blurs the boundaries between professionals and non-professionals.
The field of lifestyle journalism is, however, itself characterized by blurred boundaries, both between the various subfields and between soft and hard news. Genres traditionally used in hard news, for example, have been adapted to soft news, and topics such as health can in one context be presented as “soft news” (e.g., “how to improve your health”) but in others as “hard news” (e.g., “smoking causes economic expenses”). The relatively new practice of constructive journalism can serve as a case of how approaches associated with lifestyle and service journalism have migrated to more traditional hard news fields.
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Media Systems and Journalism
Paolo Mancini
In the early days of media studies researchers essentially devoted their attention to the effects of the media message. This has led to a major focus on the choices of single individuals while the analysis of more complex entities and phenomena has often been given secondary importance. This has created a delay in dealing with the aggregate level of system that had already been at the core of sister scientific fields such as political science. From these fields, communication studies has derived many possible directions for a systems approach, in particular a focus on the complex framework of interactions with other systems and their reciprocal influences. Comparative research in particular has gained from the adoption of a systems approach. Nevertheless criticism has not been lacking and has pointed out some major weakness in the systems approach: the difficulty in setting the borders of a system and the risk of underestimating the processes of globalization that makes the identification of media systems with the nation state difficult.
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News Distribution
Joshua A. Braun
Media distribution plays a key role in defining publics by determining which groups are able to access and share news. Put more broadly, decisions about how content circulates, whether they are made by corporations, platforms, street vendors, or file sharers, are central to the question of who has access to cultural resources and on what terms. This is significant for scholars of journalism insofar as a central concern of journalism studies is the role that news media play in public life. As media distribution has become increasingly dependent on digital intermediaries like search engines and social media, responsibility for media circulation has become an increasingly significant aspect of news work, shifting journalistic routines in the process. Though journalism studies researchers have typically paid less attention to distribution than to news production, news content, and audience reception, the disruptive changes wrought by the widespread adoption of digital media have begun to inspire renewed interest in distribution across media industry studies. And while various industries and regulatory regimes define distribution differently, it is important for scholarship on distribution to forge its own conception of the subject matter, both to avoid industry capture and to grapple with a changing media landscape in which formerly distinct professional boundaries between distribution and other media practices like production and marketing are rapidly blurring and shifting.
A variety of scholars have argued that news distribution plays an important role in creating the imaginaries that sustain public life by enabling the conceit that media are addressed to the same audience over an extended period of time. It is true, too, that distribution networks can sow social divisions by extending the reach of messages and images beyond their intended contexts. The impact of the Internet on these dynamics has drawn a great deal of attention.
Distribution platforms—even digital ones—should also be understood as having material underpinnings that can constrain their form and functionality, and arguably favor particular organizational forms. The resulting dynamics can dramatically impact news providers’ access to distribution networks and, by extension, audiences. This is true for physical distribution networks and also, mutatis mutandis, in online space, where news providers have become highly dependent on a small set of companies—Google, Facebook, and their ilk—for access to audiences. At the same time, many media organizations pay substantial amounts to vendors for access to white-label technologies and infrastructures to maintain their own distribution channels.
The changing distribution landscape has led to changes in production dynamics at news organizations. In particular, the online advertising industry has now built its own distribution systems for ads, fundamentally changing the relationship between advertisers and the commercial news organizations on which they once relied for access to consumers. This, in turn, has led to changes in editorial logics at many news organizations aimed at preserving rapidly diminishing advertising revenues. Simultaneously, news distribution has become an increasing part of the work that goes on in news rooms, as optimizing the news for circulation via search and social media has become an editorial responsibility. These changes across media industries have generated a surge of interest in media distribution within academia.
Article
Political Parallelism
Afonso de Albuquerque
Political parallelism refers to a pattern or relationship where the structure of the political parties is somewhat reflected by the media organizations. A concept introduced by Seymour-Ure and Blumler and Gurevitch in the 1970s, political parallelism became widespread after Hallin and Mancini made it one of the four basic analytical categories of their masterpiece Comparing Media Systems, three decades later. Since then, political parallelism has been often taken as a category with a potentially universal applicability. There are some reasons for cautiousness in this respect, however, as the premise that the political parties are the core organizers of the dynamics of politics makes sense in circumstances existing in Western Europe, especially from the 1950s until very recently, but not at every moment or even everywhere. Otherwise, it is possible to think about political parallelism as one specific pattern of media/politics relations among several others either already existing or possible. The fact that this model in particular receives so much attention does not result necessarily from its intrinsic value, but it may be related to asymmetries existing in the international landscape of the academic research in journalism and political communication, which privileges Western-based standpoints over others. Arguably, taking political parallelism from a broader outlook, considering both Western and non-Western views may provide a richer perspective about it.
Article
Press Subsidies
Mart Ots and Robert G. Picard
Due to its function as a watchdog or fourth estate in democratic societies and a variety of commercial challenges, policy-makers have undertaken initiatives to support the production and distribution of news. Press subsidies are one such policy initiative that particularly aims to provide support to private news producers. Paid as direct cash handouts or indirect reduced taxes and fees, they exist in some form in almost every country in the world. Subsidies are not uncontroversial, their effectiveness is unclear, and their magnitude, designs, and areas of application, differ across nations and their unique economic, cultural, and political contexts.
After periods of declining political and public interest in media subsidies, the recent economic crisis of journalism, and the rising influence of various forms of click-bait, fake, native, or biased news on social media platforms, has brought state support of original journalism back on the agenda.
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Public Opinion and Journalism
Bruce W. Hardy
The relationship between public opinion and journalism has long been considered a cornerstone of modern functioning democracies. This important relationship has been the focus of scholarship across broad disciplines such as journalism studies, communication, sociology, philosophy, and political science. One hundred and twenty-five years ago, French sociologist Gabriel Tarde outlined the press–conversation–opinion–action model to illustrate the role that the press and journalists have on initiating conversation among citizens, forming public opinion, and how this opinion translates into civic action that fosters social change. Highly related to Tarde’s press–conversation–opinion–action model are current theories of journalism and public opinion such as agenda-setting, priming, the two-step flow hypothesis, diffusion of innovation, and the spiral of silence. All of these theories relate to how the press can inform citizens, foster interactions with others, shape their opinions, and mobilize citizens into civic engagement and political action. However, in today’s mobile, digital, and highly segmented communication landscape defined by “post-truth” and “alternative facts” and where emotions resonate more than evidence because of audience biases and identity-protective cognition, the problem of the spread of misinformation has caused a great deal of consternation among journalists, pundits, and public opinion scholars, leading to a global rise in fact-checking. But because much of the misleading and deceptive claims in today’s communication environment appear first on social media, there is currently a fervent quest for automated computational fact-checking.
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Public Relations and Journalism
Merryn Sherwood, Timothy Marjoribanks, and Matthew Nicholson
The relationship between journalism and public relations in the 21st century has been mostly marked by tension, at least publicly. Many journalists’ accounts of public relations portray it as “the dark side” and characterize public relations practitioners as purveyors of “spin.” However, extensive research examining the input of public relations practitioners into the news has found that the products of their work—such as media releases or media conferences—are crucial in facilitating the news cycle. As one of the classic studies of news production identified, “News is, after all, not what journalists think, but what their sources say.” Decades of research have established that news sources are often likely to be public relations practitioners, with anywhere between 40% and 75% of news originating from public relations practitioners or the products of their work. Public relations is, therefore, critical to the work of journalism; however, journalists often deny this as part of publicly upholding the standards of their profession and building and maintaining boundaries of control over their work.
However, the symbiotic relationship that formed the basis of news production in the 20th century is being upended in the 21st century as organizations become their own media producers. This means the lines continue to blur between journalism and public relations, both for individuals working across once clear occupational and professional boundary lines and for organizations adopting the functions of both.
Article
Transnational News Flows
Daya Kishan Thussu
The international flow of news has traditionally been dominated by that from North to South, with the West being at the core. Within the West itself, news flow is dominated by Anglo-American media, a situation which has its roots in the way that journalism developed historically. The historical context of global news begins with the introduction of the telegraph and undersea cables in the nineteenth century, which created a global market for news. Major players emerged—including news agencies—and shaped the transnational news flows. What emerges is that, in all ages, key innovations in transnational news flows have been closely linked to commerce, geopolitics, and war, from the telegraph to online news outlets. The increasing availability and use of news media, from major non-Western countries, are now affecting transnational news flows. Global journalism has been transformed in the digital age by internet-based communication and the rise of digital media opportunities—allowing for multi-directional news flows for growing global news audiences.
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Religion and Journalism
Gregory Perreault
The analysis of journalism and religion emerges from two different research paradigms: a post-positivist and a culturalist. The primary debate in the field stems from the two paradigmatic orientations. Post-positivist journalism and religion research argues that religious topics are already complex and so by simplifying, researchers can help explain the topic for broader consumption. Yet culturalist journalism and religion research argues that there is little to be gained from attempting to simplify religion in this way—it is better to represent religion as it is, rather than to make it palatable. The topic developed in the 1980s largely as a result of contributions from Edward Said, Judith Buddenbaum, Stewart Hoover, Mark Silk, and David Nord. Three primary approaches have become dominant. In effects-oriented research, religion serves as a variable in helping explain a phenomenon. In the culturalist approach, the journalism and religion phenomenon is examined through the lens of structure and agency—the power relations integral to the phenomenon. Finally, in the literary criticism approach, religion is examined as the phenomenon being represented in journalism. As paradigms would indicate, the post-positivist paradigm is most interested in predicting the religious representations and the culturalist paradigm is most interested in understanding the representations. Broadly, this subfield is situated within the larger umbrella of journalism and minority concerns. Implicit in this research is Said’s orientalism, a theoretical tradition that emphasizes the “othering” of minority groups, making them appear as if they are in need of being “oriented” to fit ideas of what is normal and acceptable within a society. It similarly builds on Gramsci’s hegemony, which conversely examines how a society proliferates ideas of that which is normal and acceptable practice.
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Collective Memory and Journalism
Tanja Bosch
The relationship between the practice and field of journalism and the interdisciplinary field of memory studies is complex and multifaceted. There is a strong link between collective memory production and journalistic practice, based on the proposition that journalists produce first drafts of history by using the past in their reportage. Moreover, the practice of journalism is a key agent of memory work because it serves as one of society’s main mechanisms for recording and remembering, and in doing so helps shape collective memory. Journalism can be seen as a memory text, with journalists constructing news within cultural-interpretive frames according to the cultural environment. Journalism also plays a key role in the production of visual memory and new media, including social media. Journalism is thus a key agent of memory work, providing a space for commentary on institutional and cultural sites of memory construction.
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Community Journalism
Hans Meyer and Burton Speakman
It is all too common to think of community journalism as being like all other types of journalism, just on a smaller scale. With the growth of the Internet and virtual community, this form of journalism cannot be distinguished solely by circulation size or geographic delineations.
Within the larger journalism research sphere, community journalism remains underrepresented, even though the majority of publications in the United States can be classified as community journals, and throughout the world, small publications, both in print and online are commanding respect. If community media outlets are defined as having a circulation of lower than 50,000, then there are 7,184 community daily or weekly newspapers in the U.S. compared to only 4 publications with circulations of more than 500,000. Worldwide, data cannot be as easily condensed into percentages, but it is reasonable to think the figures are similar. Yet, media research typically focuses on the work and attitudes of the elites, i.e. the larger and best-known publications.
Existing research on community journalism has identified key distinctions between community journalism and other types. First, community media focus on information connected to everyday life, and second, its media members tend to develop a closer, more intimate connection to the community they serve.
The idea of closeness began with early research into the idea of community itself. Community as a concept revolves around emotional connection and membership. The two necessary elements for community formation are for a group of people to have something in common, and something that differentiates them from other groups.
Community media build upon these concepts to give communities a voice. The audience for community news is often connected by an interest in, and emotional attachment to, a geographic area, which represents one form of community or a specific viewpoint, interest, or way of thinking which often represents virtual community. Both groups need journalists, who provide factual information on the community and enable and support strong community ties. Community journalists can also help build place attachment and create third places for community members to congregate and interact socially in.
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Conflict and Journalism
Fay Anderson
The 20th century was defined by violent conflict: war, genocide, and military occupation. World War I left approximately 10 million dead and World War II had a death toll estimated at 55 million. It has been conservatively calculated that the total number of dead killed in wars during the century was 108 million, as the casualties shifted from armed combatants to victims of mass extermination in civil wars and wars of colonization. Civilian collateral damage and the targeting of civilians by ethnicity and religion became tragically common.
Journalists have witnessed and chronicled the seismic military, social, cultural, and political transformations, as well as providing a vital democratic function. Paralleling this age of devastation was the ascendant power of legacy media and its golden age in the West. The combination of technological advancement, the professionalization of the industry, greater literacy and expanded newspaper readerships, and mass culture brought the press to the frontline in unprecedented numbers and in a new and intimate relationship. Journalists functioned and continue to operate as witnesses, communicators, recorders, and interpreters, on both the battlefield and the home front, as well as negotiating the competing demands of their media organizations, the public, political, and military elites, and their professional lives.
This century had barely dawned when armies and a largely jingoistic press were marshalled in Afghanistan and Iraq after the attacks in the U.S. on September 11, 2001. The nature of warfare had evolved—from limited wars with clearly identified armies on demarcated fronts to non-conventional wars and wars of insurgency—and, with it, changes in the relations between the state, military, and media. The conflicts in this millennium provoked both long-standing and new debates surrounding the role of the press and how it actively mediates conflict, censorship, and patriotism in a hostile media environment.
Journalism also experienced profound change technologically and industrially. With the fragmentation of the media business model and editorial gatekeeping, and liberated by new media, the legacy media’s relationship with conflict has changed. New voices have gained prominence. Non-Western journalists have been accorded greater recognition when reporting invasion and conflict from a local perspective. Civilians also became both an important conduit and problematic source of news, there has been an upsurge of government and military propaganda, and terrorists have become chilling media producers. For other state media organizations in the East, their global footprint has expanded rather than diminished. Nevertheless, the debates about the image and role of journalism during armed conflict; censorship; media power, technology, and mediatization; and the physical and psychological dangers experienced by journalists when witnessing and reporting conflict, prevail.
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Content Management Systems and Journalism
Juliette De Maeyer
A content management system (CMS) is a computer program used by news organizations or individuals to create, edit, organize, and publish journalistic content. The origins of modern-day CMSs date back to the process of newsroom computerization that started in the 1960s and to technological developments in web publishing in the 1990s. The latter have led to the creation of software that allows nontechnical users to easily publish content on the Web (blogging software and social media platforms). Consequently, the development of CMSs can be understood as a process of remediation, that is, the operation through which “new” media incorporate “old” media in a series of refashionings: modern-day CMSs still bear some traces of previous technological systems, as exemplified by the protean existence of the slug, a term that originated in the hot-type era and has carried into today’s digital software terminology. Journalism research has generally studied CMSs as being part of the technical infrastructure of media, through a socio-material approach. In that regard, digital technology is a black box wherein lurks the many tensions inherent to contemporary newsmaking. Opportunities to study such (invisible) infrastructure therefore arise whenever it dysfunctions, and research has focused on the various problems, obstacles, and impediments brought about by CMSs in newswork. More specifically, studying the CMS draws attention to issues related to the institutionalization of journalistic workflows (that become ossified in digital technologies), newsroom technologies constituting a complex system, the evolution of professional roles and hierarchies (and consequent power relations), as well as the agency and relative autonomy of software.
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Convergence in/of Journalism
Ivar John Erdal
Since the mid-1990s, media organizations all over the world have experienced a series of significant changes related to technological developments, from the organizational level down to the single journalist. Ownership in the media sector has developed toward increased concentration, mergers, and cross-media ownership. At the same time, digitization of media production has facilitated changes in both the organization and the everyday practice of journalism. Converged multimedia news organizations have emerged, as companies increasingly implement some form of cross-media cooperation or synergy between previously separate journalists, newsrooms, and departments. These changes have raised a number of questions about the relationship between organizational strategies, new technology, and everyday newsroom practice. In the literature on convergence journalism, these questions have been studied from different perspectives. Adopting a meta-perspective, it is possible to sort the literature into two broad categories. The first group consists of research mainly occupied with convergence in journalism. These are typically studies of organizational changes and changes in professional practice, for example increased cooperation between print and online newsrooms, or the role of online journalism in broadcasting organizations. The second group contains research primarily concerning convergence of journalism. This is mainly studies concerned with changes in journalistic texts. Some examples of this are repurposing television news for online publication, increased use of multimedia, and genre development within online journalism. It has to be noted that the two angles are closely connected and also share an interest in the role of technological development and the relationship between changing technologies, work practices, and journalistic output.
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Credibility and Trust in Journalism
Anya Schiffrin
Questions of media trust and credibility are widely discussed; numerous studies over the past 30 years show a decline in trust in media as well as institutions and experts. The subject has been discussed—and researched—since the period between World Wars I and II and is often returned to as new forms of technology and news consumption are developed. However, trust levels, and what people trust, differ in different countries. Part of the reason that trust in the media has received such extensive attention is the widespread view shared by communications scholars and media development practitioners that a well-functioning media is essential to democracy. But the solutions discussion is further complicated because the academic research on media trust—before and since the advent of online media—is fragmented, contradictory, and inconclusive. Further, it is not clear to what extent digital technology –and the loss of traditional signals of credibility—has confused audiences and damaged trust in media and to what extent trust in media is related to worries about globalization, job losses, and economic inequality. Nor is it clear whether trust in one journalist or outlet can be generalized. This makes it difficult to know how to rebuild trust in the media, and although there are many efforts to do so, it is not clear which will work—or whether any will.