Rhetoric, commonly understood as the art, practice, and analysis of persuasion, has longstanding connections to medicine and health. Rhetorical scholars, or rhetoricians, have increasingly applied rhetorical theories, concepts, and methods to the texts, contexts, discourses, practices, materials, and digital and visual artifacts related to health and medicine. As an emerging interdisciplinary subfield, the rhetoric of health and medicine seeks to uncover how symbolic patterns shape thought and action in health and medical texts, discourses, settings, and materials. In practice, rhetoricians who study health and medicine draw from the standard modes of rhetorical analysis, such as rhetorical criticism and rhetorical historiography, as well as from social science methods—including participant observation, interviewing, content analysis, and visual mapping—in order to deepen understanding of how language functions across health and medical objects, issues, and discussions. The objects of analysis for rhetorical studies of health and medicine span medical research, education, and clinical practice from laboratory notes to provider–patient interaction; health policymaking and practice from draft policies through standards of care; public health texts and artifacts; consumer health practices and patient advocacy on- and offline; public discourses about disease, death, bodies, illness, wellness, and health; online and digital health information; popular entertainments and medical dramas; and alternative and complementary medicine. Despite its methodological breadth, rhetorical approaches to science and medicine consistently involve the systematic examination and production of symbolic exchanges occurring across interactional, institutional, and public contexts to determine how individuals and groups create knowledge, meanings, identities, understandings, and courses of action about health and illness.
Jennifer A. Malkowski, J. Blake Scott, and Lisa Keränen
How events become news has always been a fundamental question for both journalism practitioners and scholars. For journalism practitioners, news judgments are wrapped up in the moral obligation to hold the powerful to account and to provide the public with the means to participate in democratic governance. For journalism scholars, news selection and construction are wrapped up in investigations of news values and newsworthiness. Scholarship systematically analyzing the processes behind these judgments and selections emerged in the 1960s, and since then, news values research has made a significant contribution to the journalism literature. Assertions have been made regarding the status of news values, including whether they are culture bound or universal, core or standard. Some hold that news values exist in the minds of journalists or are even metaphorically speaking “part of the furniture,” while others see them as being inherent or infused in the events that happen or as discursively constructed through the verbal and visual resources deployed in news storytelling. Like in many other areas of journalism research, systematic analysis of the role that visuals play in the construction of newsworthiness has been neglected. However, recent additions to the scholarship on visual news values analysis have begun to address this shortfall. The convergence and digitization of news production, rolling deadlines, new media platforms, and increasingly active audiences have also impacted on how news values research is conducted and theorized, making this a vibrant and ever-evolving research paradigm.