Longstanding interest in communication skill and communication competence is fueled by the facts that people do differ in their social proficiency and that the quality of one’s communicative performance has significant impact on professional and personal success and satisfaction. The related terms “communication skill” and “communication competence” are first defined and distinguished. With this conceptual framework in place, consideration is then given to: (1) taxonomies of interpersonal communication skills, (2) properties of behavior associated with greater effectiveness and appropriateness, (3) the process of adult communication skill acquisition, (4) barriers and impediments to competent communication, (5) essential elements of skill-training programs, and (6) methods of skill and competence assessment.
John O. Greene
What skills do journalists need? Why do they need them? What do we even mean by “skill” in the first place? In journalism research, the issue of skill has mainly been studied as an applied issue closely linked to journalism education. The main concern has been whether journalism education equips students with the skills they need to succeed in the job market, as well as with the skills they need to fulfill journalism’s democratic function. There is a long-standing conflict between these two “skill goals” of journalism education, where vocational or practical skills are often viewed as (at least potentially) in opposition to academic or theoretical skills. Journalism students need vocational skills in order to satisfy employer needs, and academic skills in order to satisfy wider societal needs. Another key research concern in this area has been the issue of de-skilling: the idea that journalistic work gradually becomes less and less skilled as employers mainly demand quicker outputs across different media platforms, rather than the production of quality content. Another element of the deskilling idea is that experienced (older) journalists are phased out and/or replaced with less experienced (younger) and therefore cheaper journalists who do not necessarily possess specific or very in-depth training in journalism. This process is mainly linked to the ongoing commercialization and digitalization of journalism. Empirically, however, many research results point instead either to a general upskilling of journalism (a higher and higher share of the workforce have a university degree, for example) or to the fact that deskilling may occur in parts of the occupation, whereas other parts may experience upskilling. All of this research has in common that skill is rarely defined and that analyses of skill rarely reference the wider sociological and psychological literature on skill, expertise, and competence. A few scholars have analyzed skill among journalists at a higher level of abstraction, attempting to define what the core expertise or skill of journalism actually is. This research direction is key to the future development of research on journalism and skill.
Graham D. Bodie
Listening is recognized as a multidimensional construct that consists of complex (a) affective processes, such as being motivated to attend to others; (b) behavioral processes, such as responding with verbal and nonverbal feedback; and (c) cognitive processes, such as attending to, understanding, receiving, and interpreting content and relational messages. Research in the communication studies discipline has focused most heavily on the cognitive processes of listening with the least attention afforded to behavioral components. Although several models of listening have been put forward, scholars still struggle with basic notions of how best to define listening for research purposes and how to incorporate listening into mainstream theoretical frameworks. Contemporary scholarship explores intersections between listening and cultural studies research as communication scholars come to participate in larger discussions of the auditory environment. At the start of the 21st century, listening research is just one of the many sites where communication studies is making a contribution to interdisciplinary research across the humanities and social sciences.
Digital technologies are frequently said to have converged. This claim may be made with respect to the technologies themselves or to restructuring of the media industry over time. Innovations that are associated with digitalization (representing analogue signals by binary digits) often emerge in ways that cross the boundaries of earlier industries. When this occurs, technologies may be configured in new ways and the knowledge that supports the development of services and applications becomes complex. In the media industries, the convergence phenomenon has been very rapid, and empirical evidence suggests that the (de)convergence of technologies and industries also needs to be taken into account to understand change in this area. There is a very large literature that seeks to explain why convergence and (de)convergence phenomena occur. Some of this literature looks for economic and market-based explanations on the supply side of the industry, whereas other approaches explore the cultural, social, and political demand side factors that are important in shaping innovation in the digital media sector and the often unexpected pathways that it takes. Developments in digital media are crucially important because they are becoming a cornerstone of contemporary information societies. The benefits of digital media are often heralded in terms of improved productivity, opportunities to construct multiple identities through social media, new connections between close and distant others, and a new foundation for democracy and political mobilization. The risks associated with these technologies are equally of concern in part because the spread of digital media gives rise to major challenges. Policymakers are tasked with governing these technologies and issues of privacy protection, surveillance, and commercial security as well as ensuring that the skills base is appropriate to the digital media ecology need to be addressed. The complexity of the converged landscape makes it difficult to provide straightforward answers to policy problems. Policy responses also need to be compatible with the cultural, social, political, and economic environments in different countries and regions of the world. This means that these developments must be examined from a variety of disciplinary perspectives and need to be understood in their historical context so as take both continuities and discontinuities in the media industry landscape into account.
Lisa Sparks and Gary L. Kreps
At the heart of cancer communication research is an effort both to increase knowledge and to identify practical strategies for improving cancer communication and for improving prevention and control of cancer, as well as for addressing cancer care issues from theoretical and applied communication perspectives across the continuum of cancer care. One important theoretical approach to consider in cancer communication science is taking an intergroup approach to cancer care. The challenge moving forward is to develop cancer communication research programs that combine important theoretical and applied perspectives, focusing on prevention strategies that can help reduce cancer risk, incidence, morbidity, and mortality, and to promote the highest quality of life for people of every age and every background.