According to Nisbett and Ross, “Information may be described as vivid, that is, as likely to attract and hold our attention and excite the imagination to the extent that it is (a) emotionally interesting, (b) concrete and imagery-provoking, and (c) proximate in a sensory, temporal, or spatial way.” Despite a widespread belief held by scholars and practitioners alike that vividness enhances persuasion, most early studies on this topic found weak or nonexistent vividness effects. To further understand this relationship, subsequent research focused on explaining these inconsistent findings. Taylor and Thompson explored the different ways that vividness has been operationalized across studies. Guadagno, Okdie, Sagarin, DeCoster, and Rhoads elucidated the conditions under which vividness enhances or detracts from persuasion. Generally, the extant literature suggests that vividness is an effective means of enhancing persuasion when the main point of a communication is the sole component made vivid. These findings caution against attempts to persuade by increasing overall message vividness, because off-thesis or incongruent vividness has the unintended and undercutting consequence of distracting influence targets from the point of the communication. This conclusion is based on the results of individual empirical studies as well as meta-analytic findings. Literature on shock advertising as a specialized case of vividness also exists. Future research on vividness might further delineate when, how, and why vividness sometimes enhances and sometimes detracts from persuasion.
Patrick J. Ewell and Rosanna E. Guadagno
Social Influence Processes and Health Outcomes in Alcoholics Anonymous
Social influence processes play an important role in the recovery process for alcoholics who affiliate with Alcoholics Anonymous (AA). Group norms at AA emphasize the sharing of stories about past difficulties with alcohol, the circumstances that led a person to join AA, and how life has changed since achieving sobriety. These narratives serve to increase collective identity among AA members via shared experiences and to reinforce AA ideology. In discussions and interpersonal interactions at AA meetings, AA ideology is also communicated and reinforced through AA literature and the discussion of central tenets, such as the Twelve Steps and Twelve Traditions, the idea that alcoholism is a progressive disease, and the need to be active in one’s sobriety. Moreover, AA meetings provide an opportunity for recovering alcoholics to find others who share similar experiences, an opportunity for greater social comparisons to other alcoholics than are typically available in primary social networks, and group-suggested role obligations that influence commitment to AA and long-term sobriety. These social influence processes have been linked to important health outcomes, including longer abstinence from alcohol use than with other treatment options, reduced stigma associated with alcoholism, reduced stress/depression, increased self-efficacy, and the acquisition of coping skills that are important to the recovery process.
Henrik Örnebring and Michael Karlsson
The notion of journalistic autonomy is the idea that journalism as a societal institution, as well as individual journalists in their workplace (the newsroom), should be free from undue influence from other societal institutions and actors. The term “independence” is frequently used as synonymous with autonomy. Journalistic autonomy is commonly seen as normatively desirable as it is linked to two of journalism’s core democratic functions: information provision (journalists who are not autonomous may produce biased information) and the watchdog function (non-autonomous journalists may act in the interests of other actors when fulfilling the watchdog function rather than in the public interest). Autonomy exists on three distinct analytical levels: first, the institutional level (referring to journalism as a whole, being independent from other societal institutions like the state and the market); second, the individual level (referring to individual journalists having discretionary decision-making power in their own work); and third, the organizational level (referring to the workplace level, where individual preferences frequently are mediated by institutional constrains). In general, journalism research has focused mostly on analyzing autonomy on the institutional and individual levels and less on the organizational level. Research on journalistic autonomy on the institutional level focuses on the autonomy of journalism from the state (or, more broadly, the political sphere in general) and the market. The key instrument for both state and market actors seeking to influence journalism (thereby decreasing journalistic autonomy) is information subsidies, that is, information resources of different types that conform to journalistic genre demands and professional norms but which also advance the agenda of the actors who produce them. Research on journalistic autonomy on the individual level focuses on so-called perceived influences on journalistic work, that is, the factors that journalists themselves see as limiting their autonomy. There are broad cross-national patterns to such perceptions. The political system is the most important determinant of perceived political influence, as journalists in more authoritarian countries perceive more political interference than journalists in democratic countries. Another broad pattern is that nation-level and individual-level influences are perceived as more important than organizational-level influences. Almost regardless of country, most journalists actually see themselves as having a high degree of workplace autonomy. This is in contrast to the research on organizational-level autonomy (as well as much of the research on autonomy on the institutional level), which demonstrates that journalists’ workplace autonomy is constrained in many important ways. Tacit rules, implicit policies, and norms of professionalism all combine to make journalists obedient employees who generally voluntarily accept many constraints on their autonomy without perceiving them as such. Only overt and explicit attempts from political and commercial actors to control reporting are perceived as interference, whereas informal norms of story selection that favor resource-rich actors are seen as “natural” or “normal.” Thus in many ways, journalistic autonomy is a rhetorical construct as much as a normative ideal.
Advice: Communicating to Support and Influence
Erina MacGeorge and Lyn Van Swol
Advice is a recommendation for action that includes both suggestions for behavior and ways of feeling and thinking about the problem. It is a ubiquitous phenomenon in personal and professional settings, and functions as a form of both social support and social influence. Advice often improves coping and decision-making outcomes but can also be perceived as intrusive, threaten recipient’s sense of competence and autonomy, and damage relationships. Although advisors often have expertise that can benefit the recipient, advice recipients often discount and underutilize advice, to their disadvantage. Recipients are more likely to utilize advice from advisors they trust, who engender confidence, and who have more expertise or experience. They are also more likely to seek and use it when they have not thought of solutions independently. Recipients who are overconfident, have more expertise, or have more power than an advisor are much less likely to seek and utilize advice. When giving advice, advisors often consider different factors than they would if they were making decisions for themselves, resulting in advice that is more normative and less tailored to individual preferences. Advice can be delivered in a variety of ways, and this stylistic variation has consequences for recipient outcomes. For example, highly direct or blunt forms of advice underscore the advisor’s implicit claim to status and often generate more negative evaluations of the advice and advisor. Advice message content also influences recipients’ advice evaluation. Content that emphasizes efficacy of the action, feasibility, and limitations of the advice tends to improve evaluation and utilization of advice. This research is synthesized in advice response theory (ART), which indicates that advice outcomes are influenced by message content and style, interaction qualities, advisor characteristics, recipient traits, and features of the situation for which or in which advice is sought. Behaviors that co-occur with advice, such as argumentation, emotional support, and planning, also influence outcomes. The sequencing of advice in interaction also matters; the integrated model of advice (IMA) indicates that advice in supportive interactions is best placed after emotional support and problem analysis. The contexts in which advice are given influence the exchange and outcomes of advice. These include personal and professional relationships, in which relational cognitions and professional norms affect the process and outcomes of advising; groups and organizations, in which advising processes become complex due to the multiplicity of relationships, goals, and expectations; cultures, in which advice-seeking and advice-giving varies in perceived appropriateness; and digital environments, which are often valued for advice that is unobtainable elsewhere.
Collective Protest, Rioting, and Aggression
In understanding crowd psychology and its explanation of conflict and violence, there are different theoretical approaches that turn on different understandings of communication processes. There are three models of communication in the crowd worth reviewing: classic, normative, and dynamic. Classic models suggest that crowd members are influenced by an idea of emotion presented to them. Normative models suggest that influence is constrained by what is seen as consonant with group norms. And, finally, dynamic models examine how that which becomes normative in the group depends upon intergroup relations. The last of these approaches can explain the patterned, socially meaningful and yet changing nature of crowd action. Crowd action, itself, is a form of communication because it serves to shape the social understandings of participants as well as the social understandings of those beyond the crowd. It is argued that the nature and centrality of crowds contribute to the understanding and creating of social relations in society.
Humor in Health and Risk Messaging
John C. Meyer and Steven J. Venette
Humor is ubiquitous in communication and is thus worthy of study as part of messages relating to risks and health. Humor’s widely acknowledged effects invite systematic explanation and application by communication scholars interested in health and risk communication. Humor’s influence upon health and risk messages results from the theories of humor origin (incongruity, superiority, and relief), elements of humor perception (unifying or comic perspectives as opposed to tragic or divisive perspectives), and humor functions in social interactions (identification, clarification, enforcement, and differentiation). Humor can be used in messages to mitigate high ego involvement, high levels of fear, and a low sense of efficacy in terms of ability to respond to risk or health messages. Humor can serve to enhance relationships, allowing for more creative discussion of risks and health improvement, yet also can serve to pointedly tease or express a memorable perspective to capture attention regarding a risk or health issue.
Celebrity-Based Appeals in Health and Risk Messaging
Jessica Gall Myrick
Celebrities are famous individuals, well known by many members of the public, who appear frequently in media content. When celebrities appear in the media alongside another cause, be it selling soap or promoting public health, the message becomes a celebrity appeal. Celebrity appeals are messages where a celebrity advocates for or is implicitly associated with a target behavior. In the context of health and risk-related messages, celebrity appeals can take the form of public service announcements, advertisements for health and risk-related products, or even news coverage of a celebrity’s personal struggles with a health issue or risky behavior. Research on celebrity appeals overlaps with the marketing literature investigating the effects of celebrity endorsements on product preferences and purchasing behavior. This work on the persuasiveness of celebrity endorsements demonstrates that celebrities can draw attention to a product or idea, but also that many other factors, like involvement, familiarity, source credibility, and endorser gender can moderate how persuasive a celebrity-based appeal is. Additionally, research on celebrity disclosures of illnesses reveal that these de facto awareness campaigns can elicit emotions in audiences and motivate behavior change. However, media coverage of celebrities has also been associated with harmful effects on lay individuals’ wellbeing, suggesting important caveats for message designers who rely on celebrities to garner attention for a cause or to motivate lay individuals to change their own health and risk-related behaviors. The existing empirical evidence on celebrity appeals and additional theoretical perspectives for understanding their potential persuasiveness provides many insights for message designers.
Ingrid Bachmann Cáceres
A contested term with defenders and critics, advocacy journalism refers to a genre of journalism that combines reporting with a point of view. With roots as far as the origins of journalism itself, as a contemporary practice it can be found—to varying degrees—in all kinds of media outlets across the globe. Its key premise is that journalists participate in the mass-mediated public sphere and that their work deliberately and transparently stands for specific perspectives, with stories actively championing for certain ideas and values. While some authors have labeled advocacy as the binary opposite of objective (factual) reporting, in recent decades several journalism scholars and practitioners have argued that this is not the case, and that advocacy and informing are not necessarily mutually exclusive. At the core of this discussion are normative considerations of how journalism should be, the role of objectivity in news reporting, and professional models shaping news cultures and news content in different regions. Ethical concerns are also common arguments in this debate. Advocate journalists do not necessarily dismiss objectivity—although some do—and insist they adhere to professional standards nonetheless, since they still do journalism rather than propaganda. Promoters of advocacy also argue that having a situated viewpoint is more transparent, whereas critics argue against what they deem news reporting with an agenda or promoting an ideological campaign. More recently, advocacy journalism has been adopted—and adapted—by nongovernmental organizations and civic movements, which highlights the constant redefinitions of journalism practice outside of legacy media and traditional contexts.
Inoculation Theory Applied in Health and Risk Messaging
Referred to as the “most consistent and reliable method for conferring resistance to persuasion” by Miller et al. in 2013, over the past 50 years inoculation has exerted significant influence in shaping theoretical and contextual resistance research and message design. Used as a message strategy, inoculation elicits threat, or realized attitudinal/behavioral vulnerability, which motivates individuals to shore up attitudinal/behavioral defenses by providing both material and guided practice aiding the process of effective counterarguing, which in turn increases individuals’ resistance to attitudinal/behavioral challenges. The motivation is responsible for sustaining the inoculation effect over an extended period of time. Inoculation messages, however, do much more than just inspire a robust defense. They motivate individuals to engage others regarding the attitudinal/behavioral topic in an attempt to reassure and advocate their positions, thus diffusing the inoculation message over social networks. The attitudinal/behavior protection elicited by inoculation messages is not limited to the message’s target attitude/behavior, but instead spreads over related attitudes/behaviors as well, thus increasing the pragmatic utility of this message strategy. Inoculation’s effectiveness extends beyond the realm of resistance, as inoculation messages are also effective in both shaping and changing attitudes/behaviors. Because of its success, inoculation-based message strategies have been applied in numerous contexts researchers and clinicians beganand with numerous topics. Some of inoculation’s applied contexts include commercial, instruction/education, interpersonal, political, corporate, public relations, cross-cultural, health, and risk. More specifically, in the health and risk contexts, inoculation has been applied in promotion or prevention capacity on topics such as politically-motivated violent acts, smoking, drinking, unprotected sex, vaccination, and health-related policy, with current research exploring its efficacy in addiction interventions and indoor tanning-bed usage prevention. Inoculation may also be used as a strategy to reduce recidivism in criminal prison inmates and preventing verbal aggression in schools. Additional promising areas for application of inoculation-based strategies may include the promotion and protection of healthy eating habits as well as positive attitudes/behaviors toward mammograms, colonoscopies, breastfeeding, and regular exercise, just to name a few. As Ivanov suggested, the “application of the strategy [is] boundless.”