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Article

Todd L. Sandel and Bei "Jenny" Ju

Social media encompass web-based programs and user-generated content that allow people to communicate and collaborate via mobile phones, computers, and other communication technologies. Unlike other media linked to a particular technology, social media are a phenomenon associated with a set of tools, practices, and ideologies for connecting and collaborating. Social media blur distinctions between one-to-many and face-to-face communication. They allow individuals and groups to connect across boundaries of space and time, both synchronously and asynchronously. Afforded by changing technology, social media are ever-expanding as users develop novel uses and creative content. Scholars have studied social media across a range of topics, including such issues as message content and construction, identity formation, relationship development, community development, political activism, disinformation, and cyber threats. Social media vary culturally. For instance, in China social media are impacted by internet censorship, including not only the kinds of apps that are used in China—WeChat and Weibo instead of Facebook and Twitter—but also forms of expression and online activities. While Chinese social media can be a site for political activism, and creative, humorous, and satirical messages, they are constructed in ways that avoid online censorship. Social media also afford the construction and maintenance of local communities and cultural identities. For instance, users with a shared interest, occupation, activity, or offline connection, such as a hometown, may communicate online using a shared language, vocabulary, or code. Hence, unlike mass media that can promote a collective, national identity, social media may facilitate the re-emergence and construction of local and diverse identities. Finally, social media can empower subaltern individuals and groups to mobilize and effect change through collective action. Yet social media, when employed by the state and/or neoliberal corporate powers, can work to suppress subaltern groups by co-opting social media as a technology that affords surveillance. They may also be used to spread misinformation or extremism by both state-sponsored and non-state actors.

Article

Social movements are the matrix of many forms and formats (technologies, genres) of media that contest dominant power. Such media are in many ways the lifeblood of such movements. Media activism denotes collective communication practices that challenge the status quo, including established media. Frequently, such media are underfunded or unfunded and have a much shorter life cycle than capitalist, state, or religiously funded media. They are a “tribe” within a much larger continent of nanomedia (also called alternative media and citizens’ media). Their functions may spill over at times within the operation of established media, especially in times of social turbulence and crisis. The “dominant power” in question may be quite variously perceived. Extreme-right populist movements, as in several European countries, may define the political establishment as having betrayed the supposed racial purity of the nation, or in the case of India’s Islamophobic Hindutva movement, as having traduced the nation’s religious purity. Labor movements may attack capital, feminist movements, or patriarchal and sexist structures. Sometimes these movements may be local, or regional; other times, they are transnational. The impact of these media is still a matter of considerable debate. Often, the debate begins from a false premise—namely, the frequently small size and/or duration of many social movement media projects. Yet women’s right to vote and the abolition of slavery in the Americas were not won overnight, and neither was the dismantling of South Africa’s racist apartheid system. The Hindutva movement goes back over a century. We should not hold social movement media to a higher standard of impact, any more than we should ascribe instantaneous power to established media. Social movements wax and wane, and so do their media projects. But the persistence of some such media activism between the peaks of movement activism is generally essential to the regeneration of social movements.

Article

Jessica Gall Myrick and Robin L. Nabi

Fear is a negatively valenced discrete emotional state that is an inherent part of the human experience. With strong evolutionary roots, fear serves important functions, including alerting people to present threats and motivating action to avoid future threats. As such, fear is an emotion that frequently attracts the attention of scholars and message designers who hope to persuade audiences to change their behavior in light of potential threats to well-being and public safety. Several theories have aimed to describe the effects of fear-based appeals on audiences, focusing largely on the cognitive correlates of fear (i.e., severity and susceptibility) and their subsequent impacts on persuasive outcomes. However, more recent theorizing has returned to a focus on the influence that the emotion of fear itself has on attitude and behavior change. Given that many health-oriented fear appeals have been shown to evoke multiple emotions, including anger, disgust, and sadness, current theorizing has taken a mixed-emotions or emotional flow perspective to provide a deeper understanding of fear appeal effects. Further, individual differences have been considered to determine who is most likely to experience fear during and after message consumption. In addition to fear appeals that purposefully aim to scare audiences to motivate attitude and behavior change, recent work suggests that fear can be generated by other forms of messages (e.g., news accounts, social media posts, interpersonal conversations) that may influence receivers’ approaches to health issues. Moreover, research also suggests that fear may motivate social sharing of messages, which can in turn allow for more widespread influence of fear-based messages.

Article

In August 2016, on the heels of the summer heat surrounding the Olympics, a major celebrity family scandal gripped mainland China. The nation watched closely as a well-known actor struggled through revelations about his wife’s scandalous infidelities, her disgraceful possession over their family properties, and most dramatically, her unilateral decision to flee to America with their two children—all while their divorce unfolded in front of the nation’s gaze. Not a political affair, this scandal was able to attract as much publicity as the Chinese people were thirsty for. Sina Weibo (Microblogging) became one of the biggest winners of this storm, as its NASDAQ stock price rose 7.05% the day after the actor made his announcement on Sina Weibo about his plan to divorce, and Sina Weibo’s market value broke through 10 billion U.S. dollars for the first time (according to Sohu Business in 2016). Within 14 hours of that announcement, the actor’s original Sina Weibo post had been forwarded 520,000 times and commented on 1,240,000 times (according to Sohu Business in 2016). Like all other major news events, many of which are often more politically sensitive and civically relevant, ordinary citizens in mainland China have grown used to looking to their social media sites for information and guidance. As of December 2015, mainland China’s social media population reached 530 million, amounting to 77% of its total Internet users (according to CINNIC in 2016). A Western media invention, social media platforms have largely permeated the lives of regular Chinese users, although not without “Chinese characteristics.” This article reviews an important body of literature that takes keen interest in the civic implications of mainland China’s social media sites, which render themselves more relevant than ever in everyday life as well as amid high-profile public events. Following in the footsteps of many influential foreign Internet sites, including Google and the New York Times, such leading social media entities as Facebook, Twitter, and YouTube have all been blocked by the Great Firewall of China, officially known as the Golden Shield Project. This exclusive characteristic, along with other unique Chinese phenomena, has given rise to a separate social media universe that China calls its own. This article draws connections among explorations about the civic significance of China’s social media landscape for the world’s largest Internet population (according to CNNIC in 2008). While unique Chinese conditions do not necessarily disconnect China’s users from universal features of social media use, this article focuses specifically on works that examine how local social media platforms have shaped civic engagement in mainland China’s restrictive political environment. Like the spread of Internet technology to modern China, recent developments in social media have invited competing narratives about their democratic implications, which often echo Western academia’s evaluative position taking between utopian and pessimistic narratives of digital technology’s social impact. The former state that Chinese citizens have availed themselves of the unprecedented opportunities afforded by social media to keep governmental actions in check, whereas the latter voice the concern that social media simply provide new and more ready channels for governmental monitoring and manipulating of public opinion. In 2010, Deng and Jing suggested that although the concept of civil society originated in the West, we need to understand it as historically, culturally, and socially specific. The Chinese civil society, according to the two scholars, is both separate from and interdependent with the state. Its origin stemmed from China’s state-guided transition from a planned economy to marketization, leading China’s civil society to be more dependent on state policies, while the Western civil society gains more independence from private capital. Deng and Jing note that theories of state-society relations have primarily positioned the two as confrontational entities and instead propose a “Positive Interaction Theory (BIT)” for the case of China. Under this notion, the state allows for the civil society’s independent operation and protects it with laws and abstract legislation. While there is great diversity within the civil society and often conflicts of interest, the state should interfere and mediate in legal and economic terms, when members of the civil society fail to reconcile on contractual grounds. Under BIT as an ideal type, Deng and Jing asserted that the state should not intervene in the civil society’s political rights, and the latter should reserve the freedom to organize their political voices and push for democratization. The closer state-society relation can be to this ideal, the more robust a civil society will be. Once China’s civil society establishes its independence and autonomy, the scholars suggest, it will then participate in China’s politics and provide effective checks and balances on state decision making. However, these two stages are not neatly separate from each other. As can be seen in the cases reviewed in this article, the Chinese civil society in its current state is not a unitary and static entity. While limited in sensitive political and religious domains, it has achieved a strong voice in other social issues and positive interaction with the state at times. This investigation into a burgeoning literature on social media in mainland China finds that although the Chinese people’s use of social media does not strike one as immediately liberating in terms of new political freedom, it bears the potential of creating a civil society that may be particularly meaningful for the idiosyncratic political environment of China. In other words, there may be a lot left to desire, but researchers can look more closely into the various ways in which users in China actively, and often creatively, organize their voices and actions via new social media outlets. In the absence of a democracy, a civil society continues to emerge.

Article

The relationship between journalists and their sources is central to journalism practice. It is a relationship based on a power struggle over the presentation of information to the public. The nature of that relationship continues to change in response to cultural, social, political, and technological circumstances. Historically, the relationship between journalists and sources has been predominantly characterized as interdependent, oscillating between cooperation and conflict over the control of information. However, the arrival of digital publishing platforms has significantly disrupted this mutually dependent exchange. It has blurred the boundaries between the two roles and released sources from their traditional reliance on journalists to disseminate their messages to citizens. Using digital platforms, sources have the option to bypass the traditional media and communicate directly with the public if it meets their strategic communication goals. Depending on whether the source is trying to reach a specific audience via social media or a wider audience via mass media, he or she can “opt-in” or “opt-out” of a traditional journalist-source relationship. The shift in power between reporters and sources poses a challenge to the authority and control of journalists who have lost their stranglehold over the means of publication. This change points to issues of accountability and scrutiny and raises questions about the ongoing relevance of journalism’s “fourth estate” role in democracy.

Article

Alexander Sink and Dana Mastro

The media have long been criticized for the manner in which racial and ethnic groups have been (and continue to be) represented in its content. Characterizations of Latinos are no exception. Issues regarding portrayals of Latinos in the media have garnered considerable attention over the decades, prompting the establishment of the National Latino Media Council in 1999. The self-stated mission of this conglomeration of 12 Latino civil rights and advocacy groups has been to increase Latino employment in media industries and reduce the stereotypical depictions that harm Latino communities. If current social scientific evidence is any indication, the objectives of this organization remain as timely and socially important today as they were when the organization was formed. Existing quantitative research concerning the prevalence and quality of portrayals of Latinos in the media, as well as studies examining the effects of exposure to this content, reveal predominately harmful patterns of results (which, of course, depend on the quality and nature of the content). Content analyses that have documented representations of Latinos in media across various platforms conclude that Latinos are underrepresented in the media and frequently presented in stereotypical ways, though blatant stereotypes appear to be declining in the most recent examinations of these portrayals. Empirical investigations into the effects of exposure to these characterizations (on both Latino and non-Latino audiences) demonstrate that media images can influence audience members in terms of numerous cognitive, attitudinal, and behavioral outcomes. Importantly (and unsurprisingly), there appear to be substantive differences in how Latino and non-Latino audiences react to such messages. Although many studies of media effects in this context are focused on the harmful implications of exposure (e.g., stereotyping, discrimination, the exacerbation of interethnic tensions), a small body of work also demonstrates that pro-social outcomes can emerge based on media exposure, especially (but not exclusively) in the contexts of health, education, and political decision-making.

Article

During the past few decades we have witnessed increased academic attention on resistance to persuasion. This comes as no surprise, as people are often persuaded by external forces when making important decisions that may affect their health. Public health professionals, scholars, and other concerned parties have developed numerous trainings, interventions, and regulations to teach or assist people to resist unwanted persuasion, deriving from media exposure (e.g., advertising) or social pressure. The extant literature on resistance induction encompasses strategies such as inoculation, media literacy interventions, trainings on specific persuasive techniques, warnings, and social influence interventions. Although the research findings of the discussed strategies vary in how straightforward they are, they do offer promising avenues for policymakers and health communication professionals. Furthermore, several avenues worthy of further study can be identified.

Article

Masato Kajimoto and Jennifer Fleming

News literacy is an emerging field within the disciplines of media literacy, journalism education, information technology, and other related areas, although there is no unified definition or consensus among researchers as to what exactly the news literacy curriculum should entail. Its core mission is broadly recognized as “citizen empowerment” in that the critical-thinking skills necessary to the evaluation of news reports and the ability to identify fact-based, quality information encourage active participation and engagement among well-informed citizens. One dominant instructional paradigm, which some researchers refer to as the “journalism school approach,” emerged in the mid-2000s and distinguished “news literacy” from its longer-recognized counterpart, media literacy. Lessons in news literacy classrooms focus exclusively on the deconstruction of news content. While news literacy often shares many of its analytical goals and theoretical frameworks with media literacy education, it also contains specialized pedagogical methods specific to the process of news production, which are not applicable to other types of media content. Despite some heated discussions among scholars, particularly in the United States, with different standpoints on whether this pedagogy is more or less effective than the approaches taken by media literacy educators, the difference between the two and other related fields, such as digital literacy and web literacy, is often ambiguous because in practice, neither discipline is particularly standardized and each instructor’s understanding of the field, as well as their academic training, has a significant impact on students’ learning experiences. Globally, the debate over the—often subtle—nuances that differentiate these various approaches have even less significance, as educators around the world translate and adapt news literacy concepts to fit the unique circumstances and environments found in their own country’s news media, political, and technological environments. Perhaps the most pressing issue in the current state of news literacy is a lack of a cohesive body of peer-reviewed research, or in particular, a research design that appropriately measures the efficacy of educational models. News literacy studies grounded in social science methods are limited. Scholarship on critical news instruction and skill development, which has been traditionally conducted under the umbrella of media literacy, is mostly comprised of descriptive accounts of educational interventions or self-reported surveys on media attitudes, content consumption behaviors, or analytical skills. In the United States, a body of quantitative work based on an assessment instrument called a “news media literacy scale” has influenced how researchers can contextualize and measure news literacy, and some qualitative analyses shed light on specific pedagogical models. Interest in educational intervention and related research has increased rather dramatically since 2016 as global concerns over “post-truth” media consumption and the “fake news” phenomena have become part of academic discourse in different disciplines. Collaborative works among scholars and practitioners in the areas that could potentially inform the design of effective news literacy curriculum development, such as cognitive science, social psychology, and social media data analysis, have started to emerge as well.

Article

Celebrity politicians are having a profound impact on the practice of politics within the United States and United Kingdom in the 21st century. With the adoption of social media platforms, celebrity and image candidates have deployed new strategies for attracting constituents. Taken together, the proliferation of celebrity politics and the ubiquity of digital platforms have fostered a unique atmosphere in the contemporary political moment, wherein “outsider” candidates may leverage their fame to launch themselves into the public spotlight. In turn, through their celebrity brands and digital presence both populists such as the U.S. President Donald Trump and left-wing leaders including U.K. Labour leader Jeremy Corbyn have established an “authenticity” in which they “occupy” a public space to define their candidacies. Consequently, as celebrities and image candidates promote political agendas among target audiences/citizens, it is necessary to reflect upon their significance in election campaigns, policy agendas, and activism.

Article

The widespread diffusion of social media in recent years has created a number of opportunities and challenges for health and risk communication. Blogs and microblogs are specific forms of social media that appear to be particularly important. Blogs are webpages authored by an individual or group in which entries are published in reverse chronological order; microblogs are largely similar, but limited in the total number of characters that may be published per entry. Researchers have begun exploring the use and consequences of blogs and microblogs among individuals coping with illness as well as for health promotion. Much of this work has focused on better understanding people’s motivations for blogging about illness and the content of illness blogs. Coping with the challenges of illness and connecting with others are two primary motivations for authoring an illness blog, and blogs typically address medical issues (e.g., treatment options) and the author’s thoughts and feelings about experiencing illness. Although less prevalent, there is also evidence that illness blogging can be a resource for social support and facilitate coping efforts. Researchers studying the implications of blogs and microblogs for health promotion and risk communication have tended to focus on the use of these technologies by health professionals and for medical surveillance. Medical professionals appear to compose a noteworthy proportion of all health bloggers. Moreover, blogs and microblogs have been shown to serve a range of surveillance functions. In addition to being used to follow illness outbreaks in real-time, blogs and microblogs have offered a means for understanding public perceptions of health and risk-related issues including medical controversies. Taken as whole, contemporary research on health blogs and microblogs underscores the varied and important functions of these forms of social media for health and risk communication.

Article

Yulia A. Strekalova and Janice L. Krieger

Risk is a social construction, and its understanding by information consumers is shaped through interaction with messages, opinions, shared and learned experiences, and interpretations of the characteristics of risk. Social actors and information flows can provide heuristic cues about risks, their relative importance and unimportance, and the attention that an information consumer ought to pay to a particular risk. Social cues can also accentuate particular characteristics of risk, further amplifying or attenuating attention to it and shaping behaviors. This, in turn, can generate secondary and tertiary effects resultant from the public’s reaction to risk. The process of social amplification of risk, therefore, has structural components that include the social elements that get enacted in the process of the translation of risk information. Risk amplification is also affected by message factors, which can dramatize information, increase attention and uncertainty, and generate shared signals and symbols. And finally, social amplification of risks results in reactions that can shape pathways for risk assessment and management, frame views, fuel intergroup dynamics in response to risk, contribute to the accumulation of experiential knowledge and signals of different risk situations, and label and stigmatize some groups or outcomes as undesirable.

Article

Because of the field’s foundational concerns with both social power and media, communication scholars have long been at the center of scholarly thought at the intersection of social change and technology. Early critical scholarship in communication named media technologies as central in the creation and maintenance of dominant political ideologies and as a balm against dissent among the masses. This work detailed the marginalization of groups who faced restricted access to mass media creation and exclusion from representational discourse and images, alongside the connections of mass media institutions to political and cultural elites. Yet scholars also highlighted the ways collectives use media technologies for resistance inside their communities and as interventions in the public sphere. Following the advent of the World Wide Web in the late 1980s, and the granting of public access to the Internet in 1991, communication scholars faced a medium that seemed to buck the one-way and gatekeeping norms of others. There was much optimism about the democratic potentials of this new technology. With the integration of Internet technology into everyday life, and its central role in shaping politics and culture in the 21st century, scholars face new questions about its role in dissent and collective efforts for social change. The Internet requires us to reconsider definitions of the public sphere and civil society, document the potentials and limitations of access to and creation of resistant and revolutionary media, and observe and predict the rapidly changing infrastructures and corresponding uses of technology—including the temporality of online messaging alongside the increasingly transnational reach of social movement organizing. Optimism remains, but it has been tempered by the realities of the Internet’s limitations as an activist tool and warnings of the Internet-enabled evolution of state suppression and surveillance of social movements. Across the body of critical work on these topics particular characteristics of the Internet, including its rapidly evolving infrastructures and individualized nature, have led scholars to explore new conceptualizations of collective action and power in a digital media landscape.

Article

Social media are increasingly ubiquitous communicative channels, used to create and maintain groups. Bearing several commonalities with computer-mediated communication more broadly, social media afford users opportunities to present both their social and personal identities, often concurrently, which can respectively activate intergroup and interpersonal communicative processes. Moreover, social media provide groups and their members some unique properties and opportunities for communication, which can both build and blur boundaries among groups. Thus, as individuals increasingly interact via services like Facebook, Twitter, Instagram, QQ, and other social media channels, it is important to consider the recursive relationships and effects among intergroup communication and the use of these tools: What about social media may affect the nature of group communication, and what about groups may affect how members use social media channels? Exploring the processes and effects of activated social identities, this chapter explores the potential for social media to both silo and span disparate groups, and for group communication within social media to spill over into other channels, including offline.

Article

Charles Ess

Since the early 2000s, Digital Media Ethics (DME) has emerged as a relatively stable subdomain of applied ethics. DME seeks nothing less than to address the ethical issues evoked by computing technologies and digital media more broadly, such as cameras, mobile and smartphones, GPS navigation systems, biometric health monitoring devices, and, eventually, “the Internet of things,” as these have developed and diffused into more or less every corner of our lives in the (so-called) developed countries. DME can be characterized as demotic—of the people—in three important ways. One, in contrast with specialist domains such as Information and Computing Ethics (ICE), it is intended as an ethics for the rest of us—namely, all of us who use digital media technologies in our everyday lives. Two, these manifold contexts of use dramatically expand the range of ethical issues computing technologies evoke, well beyond the comparatively narrow circle of issues confronting professionals working in ICE. Three, while drawing on the expertise of philosophers and applied ethics, DME likewise relies on the ethical insights and sensibilities of additional communities, including (a), the multiple communities of those whose technical expertise comes into play in the design, development, and deployment of information and communication technology (ICT); and (b), the people and communities who use digital media in their everyday lives. DME further employs both ancient ethical philosophies, such as virtue ethics, and modern frameworks of utilitarianism and deontology, as well as feminist ethics and ethics of care: DME may also take, for example, Confucian and Buddhist approaches, as well as norms and customs from relevant indigenous traditions where appropriate. The global distribution and interconnection of these devices means, finally, that DME must also take on board often profound differences between basic ethical norms, practices, and related assumptions as these shift from culture to culture. What counts as “privacy” or “pornography,” to begin with, varies widely—as do the more fundamental assumptions regarding the nature of the person that we take up as a moral agent and patient, rights-holder, and so on. Of first importance here is how far we emphasize the more individual vis-à-vis the more relational dimensions of selfhood—with the further complication that these emphases appear to be changing locally and globally. Nonetheless, DME can now map out clear approaches to early concerns with privacy, copyright, and pornography that help establish a relatively stable and accepted set of ethical responses and practices. By comparison, violent content (e.g., in games) and violent behavior (cyber-bullying, hate speech) are less well resolved. Nonetheless, as with the somewhat more recent issues of online friendship and citizen journalism, an emerging body of literature and analysis points to initial guidelines and resolutions that may become relatively stable. Such resolutions must be pluralistic, allowing for diverse application and interpretations in different cultural settings, so as to preserve and foster cultural identity and difference. Of course, still more recent issues and challenges are in the earliest stages of analysis and efforts at forging resolutions. Primary issues include “death online” (including suicide web-sites and online memorial sites, evoking questions of censorship, the right to be forgotten, and so on); “Big Data” issues such as pre-emptive policing and “ethical hacking” as counter-responses; and autonomous vehicles and robots, ranging from Lethal Autonomous Weapons to carebots and sexbots. Clearly, not every ethical issue will be quickly or easily resolved. But the emergence of relatively stable and widespread resolutions to the early challenges of privacy, copyright, and pornography, coupled with developing analyses and emerging resolutions vis-à-vis more recent topics, can ground cautious optimism that, in the long run, DME will be able to take up the ethical challenges of digital media in ways reasonably accessible and applicable for the rest of us.

Article

Karin Wahl-Jorgensen and Allaina Kilby

The relationship between journalism and its audience has undergone significant transformations from the earliest newspapers in the 18th century to 21st-century digital news. The role of the audience (and journalists’ conceptions of it) has been shaped by economic, social, and technological developments. Though the participation of the audience has always been important to news organizations, it has taken very different forms across times, genres, and platforms. Early newspapers drew on letters from their publics as vital sources of information and opinion, while radio established a more intimate relationship with its audience through its mode of address. Though television news genres may not have emphasized audience engagement, research on the medium was heavily invested in understanding how it affected its audience. The rise of the Internet as a platform for journalism has represented a significant turning point in several respects. First, it has challenged conventional hierarchies of news production and value by facilitating user-generated content and social media, enhancing opportunities for audience contributions. This presents new opportunities for engagement but also challenges journalists’ professional identities, compelling them to assert their authority and skill sets. Further, digital journalism has led to the rise of the quantified audience, leading to the increased role of metrics in driving the behavior of journalists. As the audience and its behavior are shifting, so are the practices of journalism. The two actors—journalists and audiences—remain interlocked in what may be a troubled marriage, but one which is structurally compelled to change and grow over time.

Article

Pamela J. Shoemaker

One of the oldest social science theories applied to the study of communication, the gatekeeping approach emphasizes the movement of bits of information through channels, with an emphasis on decision points (gates) and decision-makers (gatekeepers). Forces on both sides of a gate can either help or hinder the information’s passage through a channel. The gatekeeping process shapes and produces various images of reality, not only because some bits of information are selected and others rejected, but because communication agents put information together in different ways. In addition, the timing and repetition of information can affect the prominence of events or topics and can influence the probability of future information diffusion. Gatekeeping was originally modeled as a series of linear processes within the mass media, but in the late 20th century the flow of information through the mass and social media began to interact. Information is now understood to flow among journalists, among social media users, and among agents of both types of media. All such communication agents are gatekeepers. In addition, we can study these networked interconnections as one level of analysis, with the supra-gatekeepers (such as Facebook or Twitter) adding their own gatekeeping processes over and beyond those of their own clients of the mass media. In addition to looking at various pairwise relationships between gatekeepers, gatekeeping theory should go beyond to instead consider the entire web of gatekeepers as a whole or system. A system is composed of elements (gatekeepers), interactions (relationships among them), and a goal or function. Multiple functions have been proposed by 20th-century scholars (such as socialization, entertainment, or surveillance) for the mass media, but scholars should now consider the function(s) of the gatekeeping system (mass and social media, as well as supra-gatekeepers) as a whole. Although each type of medium can be analyzed as its own system, such analysis would not facilitate new thinking about the various ways in which these partial systems affect one another and how the whole system functions beyond the simple addition of its parts.

Article

Siebert, Peterson, and Schramm’s Four Theories of the Press has been a powerful influence on scholarship on comparative press systems and normative press theories in the years since its publication in 1956. Its appeal comes from the way it combined a history of Western development with a normative schema that is simple and teachable. Critics have pointed out the shortcomings of both its historical accounts and its theoretical structure, charging that the book expressed a Cold War mentality, elided non-Western and nonliberal theories and practices, and neglected the complicating dimensions of race, class, gender, and ethnicity. Critics also note that actual press systems are usually governed by hybrid norms, and that press systems are increasingly interconnected, overlapping, and global. Yet, Four Theories of the Press retains significant influence despite these criticisms. One reason is that no real replacement has appeared and it is unlikely that a new map of normative theories will win acceptance. The work emerged at a unique moment of Western liberal global hegemony and a successor would require a similar hegemonic moment.

Article

Media technologies are at the heart of media studies in communication and critical cultural studies. They have been studied in too many ways to count and from a wide variety of perspectives. Yet fundamental questions about media technologies—their nature, their scope, their power, and their place within larger social, historical, and cultural processes—are often approached by communication and critical cultural scholars only indirectly. A survey of 20th- and 21st-century approaches to media technologies shows communication and critical cultural scholars working from, for, or against “deterministic” accounts of the relationship between media technologies and social life through “social constructivist” understandings to “networked” accounts where media technologies are seen embedding and embedded within socio-material structures, practices, and processes. Recent work on algorithms, machine learning, artificial intelligence, and platforms, together with their manifestations in the products and services of monopolistic corporations like Facebook and Google, has led to new concerns about the totalizing power of digital media over culture and society.

Article

Public service announcements (PSAs) emerged after World War II in the United States as a promising strategy for increasing awareness of important social issues and changing beliefs, attitudes, and behavior. Research at that time showed that PSA campaigns had limited success in changing attitudes and behavior. Even so, both in the U.S. and internationally, sponsoring agencies and organizations continued to produce PSAs, hoping they would create significant behavior change. In the 1980s, a more informed view of what PSAs can achieve began to emerge as practitioners of social marketing demonstrated that media campaigns can produce behavior change when they are designed and executed according to the principles and best practices followed by the advertising industry. Beginning in the 1990s, PSA-based campaigns to promote public action through programs and policy change became more common. Research has shown that such campaigns can play a key role in shaping the public agenda, changing perceptions of social norms, reinforcing school- and community-based programs, and building support for and then publicizing changes in public policy, all of which can foster individual behavior change. PSAs and other media executions are best designed using a planning scheme that is grounded in advertising best practices and behavior change theory and that uses those media executions as part of a broader intervention effort. These various elements can be brought together by using a media planning guide that outlines how the campaign will work in sync with other intervention activities and what its key messages will be. In the United States, federal regulations that outlined broadcasters’ public service obligations were loosened in the 1980s, making it increasingly difficult to get donated time for PSAs and other public service messages. More broadly, the increased focus of broadcasters, cable networks, and print publications on generating revenue has magnified this problem. Faced with strong competition, campaign planners need a strategy for convincing media gatekeepers to give priority to their messaging. The rise of social media (e.g., Facebook, Instagram, Twitter) has opened up a new means of putting PSAs before the public. For example, once a message is posted on a video-sharing website such as YouTube, it can be linked to the sponsoring organization’s website, where additional intervention-related material can be found, as well as to websites hosted by other groups. Promotional efforts through national, state, and community organizations can draw an initial audience, with the hope that they will share the link with their social media and email contacts and that eventually the message will “go viral.” PSAs remain a viable media alternative for public communication campaigns, despite the fact that major media outlets do not often provide donated time or space for such advertising. In some cases, a PSA-driven campaign will be supported by a large budget, but while such campaigns have a better chance of success, the resources required are seldom available. The emergence of social media has created a new way to build an audience. Successful examples of social media campaigns are emerging, but why some campaigns take off and others do not requires additional study.

Article

Vincent Chua and Barry Wellman

“Networked individualism” represents the phenomenon that people are managers of their own personal networks. Networked individualism in an East (and Southeast) Asian context draws attention to the significant role of Asian social institutions and culture in the patterning of personal communities. When compared to Western situations—particularly American—East Asian personal communities are just as vibrant and supportive. They have woven seamlessly with digital media, extend both near and far, and are rich in social support. There are several differences that make East Asian societies unique, such as their strong focus on kinship, the salience of hierarchical social capital, the culture of mutual monitoring occurring through strong ties (e.g., guanxi), and the accelerated rise of digital media in everyday life.