Pacific media are viewed here as the media of the Pacific region, an area that covers vast cultural, economic, and geographic differences. Like the region, Pacific media are diverse, ranging from large media systems in the bigger island groups to little more than government-produced newsletters in smaller island states. Pacific media face unique challenges, with their small yet diverse and often scattered audiences, which, inevitably, influence both their media practices and content. Like all media, they also face the contemporary challenges of rapid technological change and shifts in audience tastes. There has been relatively little research on Pacific media (at least compared with media elsewhere), but what there is demonstrates a range of media systems, where radio is important and web and social media are growing in influence. Checks on media freedom have been an issue in some Pacific states, as has the influence of foreign ownership and content. Cultural norms around community and social obligation appear to be influential in shaping both the structure of some Pacific media (which are notable for their commercial/community hybridity) and a close relationship with their audiences. In terms of academic scholarship, there is a need for more empirical research to build on earlier works—to fill gaps in understanding about Pacific audiences and their evolving transnational media practices, and the mediascapes of underexplored island states, and to map contemporary media practices in the face of rapid change. There is also a need for more research that can build local theory about Pacific media, particularly research by Pacific researchers that is grounded in Indigenous Pacific perspectives.
Discourse of “Asian values” in journalism is commonly contrasted with non-Asian or Western/Occidental libertarian values. This dualistic treatment of Asian versus Western journalism implies a professional and cultural dichotomy when in actuality the forms and methods of journalism are two sides of the same coin. Regardless of cultural contexts, journalists essentially address the who, what, where, when, why, and how questions in their reporting. Journalists react to events and issues. They source for credible reactions, fact check, and construct their news narratives in the interests of the general public. Reporting fairly, accurately, and truthfully are universal journalism principles. The issues that journalists in Asia confront daily are not radically different from journalists in the West. There are, nonetheless, variations of emphases in the goals, motivations, methods, and content in journalism as practiced in the West and parts of Asia. These variations are manifested in the practice of development-oriented journalism, which media scholars in parts of Asia deem to be more in line with the nation-building priorities of developing economies. It is worth revisiting the debates for a New World Information and Communication Order in the 1970s when responses to the normative theories of the press by media institutions and agencies in developing countries led to the conceptualization of “development journalism,” which, as an alternative to the adversarial journalism practice of media agencies in the West, was theoretically more reflective of the “Asian values” for social harmony, collective well-being, and deference to authority. Even as the binary perception of journalism practices by media scholars in the West and parts of Asia remains contentious, it is less about Asian cultural values per se that influence the methods, form, and substance of journalism but the political system, stringent media laws, public expectations of the media, role perception of the journalists, and power relation structure that ultimately shape journalism practices in Asia.