Peace Journalism is a set of distinctions in the representation of conflicts. Put forward originally by Johan Galtung, the Peace Journalism model has acted as an organizing principle for initiatives in pedagogy and training, movement activism for media reform, and scholarly research. Exponents have often operated concurrently in more than one of these activity streams, and the field has generally been imbued with an awareness of the need for theory to address issues relevant to professional practice and experience. Taken together, the activities in all three of these streams show a global pattern of distribution and have been called the worldwide “peace journalism movement.”
This movement puts forward remedial measures to the dominance of certain patterns of conflict reporting, characterized as War Journalism. This should not be confused with the everyday term “war reporting,” meaning, simply, to report on wars. Instead, War Journalism describes forms of reporting that make further violence seem logical, sensible, even inevitable.
Galtung first put forward his model as a table showing distinctions under four main headings. Whereas War Journalism was violence-oriented, elite-oriented, propaganda-oriented, and victory-oriented, peace journalism could be identified as peace and conflict-oriented, people-oriented, truth-oriented, and solution-oriented.
Peace Journalism research has concentrated mainly on three issues. The first—constituting the largest proportion of published work—has been to find out how much Peace Journalism is underway in samples of conflict reporting from (usually) print media. Such research proceeds by operationalizing the distinctions in the model to derive relevant criteria for content analysis. In a second strand, scholars have applied the model to new and different kinds of conflict, such as political or cultural conflicts, or extended its geographical reach by using it to consider reporting by media of different countries and discussed its relevance in each case. A third strand has investigated differentials in responses by audiences when exposed to examples of conflict reporting coded as War Journalism and Peace Journalism.