Alternative Organizational Culture
- George CheneyGeorge CheneyDepartment of Communication, University of Colorado, Colorado Springs
- and Debashish MunshiDebashish MunshiDepartment of Communication, University of Waikato
Alternative organizational culture is an evocative yet ambiguous term. In disciplines like communication, sociology, anthropology, management, economics, and political science, the term leads us not only to consider existing models and cases of organizing differently from the norm but also to imagine paths and possibilities yet to be realized. The ambiguity and referents of the term are important to probe. The term and its associations should be understood historically as well as culturally. Alternative organizational culture also implies certain dialectics, leading to questions about both principles and applications.