A wonder food is a packaged food product that promises extraordinary health and/or convenience benefits. These benefits are communicated on packaging, in marketing campaigns, and in media testimonials. Because of the industrial and mass market conditions necessary to package and market foods, wonder foods are unique to the industrial food marketplace.
Health wonder foods boomed in the 19th century due to advances in nutrition sciences, the intensification of industrialization, and the eugenicist, imperial, and extractivist politics of this time period. Nutritional entrepreneurship prompted the creation of unique foods that were situated at the intersection of commerce and science, including digestive biscuits, meat biscuits, digestive ferments, sodas, and grain cereals. Following World War II, a range of wonder foods promised to feed the world, as public and private Western global food aid efforts intensified to mitigate the spread of communism. Algae, fish flour, dried milk, and spun soy protein each had moments in which they were poised to solve global hunger and win the Cold War. Later, genetically modified Golden Rice promised to feed the world and solve vitamin A deficiency.
Concomitantly, the post–World War II era ushered in a food processing renaissance. Wartime technologies helped create convenience wonder foods like TV dinners that claimed to change consumers’ lives through the added value of time, longer shelf lives, and more processing to cut cooking time. In the 1990s, the Flavr Savr tomato was genetically modified to produce delicious and hardy tomatoes that would be a win–win for growers, shippers, grocers, and consumers. Finally, complete meal replacements like Soylent promised a 21st-century lifestyle imagined by Victorian futurists, yet digestive complications bring this wonder food full circle to the digestive anxieties of 19th-century wonder foods.
