Constitutive theory is a philosophical analysis of the logical interconnections between actors, their actions, and the social practices within which they perform these. It draws on insights from the later work of Ludwig Wittgenstein, as developed and extended by Peter Winch and John Searle. It highlights that actors and their actions can only be understood from within the practices in which they are constituted as actors of a certain kind, who have available to them a specific repertoire of meaningful action. It stresses that the interpretation of their actions involves: understanding the language internal to the practices in which they take place; understanding the rule-boundness of that language; the meaning of its terms; a holist perspective on the practice; and, crucially, an understanding of the ethics embedded in it. It briefly explores the implications of such a philosophical analysis for those seeking to understand the actors and their interactions in global practices. It highlights how international actors (both states and individuals) are constituted as international actors in two major international practices, the practice of sovereign states and the global rights practice. It indicates the guidance constitutive theory might provide for all who would better understand international affairs.
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Constitutive Theory in International Relations
Mervyn Frost
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Emotions and International Relations
Simon Koschut
The growth of research on emotion in international relations (IR) has produced a significant body of literature. This body of literature has raised a number of interesting questions, debates, and theoretical positions regarding the agentic properties of international actors and how they are embedded in international structures. Emotions have long been viewed in IR as self-evident and irrational by-products of cognitive processes and have, until recently, remained largely implicit and undertheorized. The first wave of research lamented the discipline’s neglect and marginalization of emotions in mainstream IR theories and concepts. The second wave has turned to specific ways to integrate the consideration of emotion into existing research within specific issue areas, from diplomacy, security, war, and ethnic conflict to transnational actors, institutions, governance, and conflict management. The literature on this topic is so extensive that many even speak of an “emotional turn.” Its intellectual roots stem from various disciplines, such as psychology, neuroscience, sociology, history, and cultural studies, and this diversity is reflected in ongoing challenges of how to study emotions and their political effects in IR. These challenges relate to a number of ontological and epistemological questions, including how to conceptualize emotions, how to capture emotions methodologically, and how to move from the individual to the collective level of analysis. Whatever divergent claims are made by these scholars, there is by now a firm consensus in the discipline that emotions matter for international and global politics.
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Friendship in International Politics
Kristin Haugevik
In the international political discourse of the early 21st century, claims of friendship and “special ties” between states and their leaders are commonplace. Frequently reported by international media, such claims are often used as entry points for scholars and pundits seeking to evaluate the contents, relative strength, and present-day conditions of a given state-to-state relationship. Advancing the claim that friendships not only exist but also matter in and to the international political domain, international relations scholars began in the mid-2000s to trace and explore friendship—as a concept and practice—across time, societies, cultural contexts, and scientific disciplines. As part of the research agenda on friendship in international politics, scholars have explored why, how, and under what conditions friendships between states emerge, evolve, subsist, and dissolve; how amicable structures are typically organized; how they manifest themselves on a day-to-day basis; and what short- and long-term implications they may have for international political processes, dynamics, outcomes, and orders.
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Great Power Leadership
Wesley B. O'Dell
The notion that Great Powers fulfill a leadership role in international politics is old, influential, and contested. As the actors in the international system with the greatest capacity for taking action, Great Powers are assumed to think both further ahead and in broader, more systemic terms than other states; they then use their preeminent positions to organize others to promote public goods, reaping benefits along the way thanks to their direction of events. At the core of this understanding is the assumption that Great Power actions are, or ought to be, inspired by something more than simple self-interest and the pursuit of short-term gains. As an organic creation of international practice, Great Power leadership was traditionally the domain of historians and international legists; early students of the topic utilized inductive reasoning to derive general precepts of Great Power sociology from the landmark settlements of the 18th and 19th centuries. The framing of Great Powers as a leadership caste originated in the struggle against Louis XIV, was given tentative institutional form through settlements such as the Treaty of Utrecht (1713), and deepened considerably in both institutionalization and sophistication in the 19th century Concert of Europe. The return of France to full Great Power status, the Congress (1878) and Conference (1884) of Berlin, and the suppression of the Boxer Rebellion (1899–1901) all demonstrated the willingness and ability of the Powers to cooperate in the management of international change. In the early 20th century, the leadership of the Great Powers was both challenged as an unjust agent of catastrophe as well as increasingly formalized through recognition in new international institutions such as the League of Nations and the United Nations. Theorists of international relations began to formulate theories based on Great Power management at the time of the discipline’s beginnings in the early 20th century. Realists and liberals frequently utilize Great Power concepts to explain processes of equilibrium, hegemonic competition, and institution building, while approaches influenced by constructivism focus on the role of ideas, statuses, and roles in the formulation of Great Power identities and policies. The doctrine of the Responsibility to Protect (R2P) is a 21st-century manifestation of the application of Great Power leadership to international problems; though hailed by some as the future of Great Power management, it provokes controversy among both theorists and practitioners. Similarly, extensive scholarly attention has been devoted to the management and accommodation of “rising powers.” These are states that appear likely to obtain the status of Great Power, and there is extensive debate over their orientation toward and potential management of international order. Finally, the position of Russia and China within this literature has provoked deep reflection on the nature of Great Power, the responsibilities of rising and established powers, and the place of Great Power management amidst the globalized challenges of the 21st century.
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Informal International Relations
Thomas Kwasi Tieku
There has been a proliferation of works on informal dimensions of international relations. Putting the scholarship under the banner of informal international relations (IIR), [A1] the value preposition of research and publications on informal aspects of international political life is critically explored in order to chart promising pathways to further research in this growing field of study. Three generations of IIR scholarship may be identified. The first-generation scholarship took the IIR approach without explicitly acknowledging it. The second-generation scholars treated it primarily as an anomaly that ought to be explained. The third-generation scholarship seeks to give IIR a conceptual clarity, theorize it, and show the analytical utility of the concept.
Although the IIR scholarship has given us a new outlook into international political life, the IR literature on informality is biased in at least three ways. First, it focuses mostly on informal politics in international organizations (IOs) housed in Western Europe and North American states. It is insightful and informative in the discussion of informality in member countries of the Organisation for Economic Co-operation and Development (OECD) but lacks similar cutting-edge analysis when it comes to informal aspects of international life in the rest of the world. The IIR scholarship neglects the rich tapestry of materials and insights from the Global South and Eastern Europe. Second, it is dominated by studies of informal governance. Other aspects of informal relations, namely, informal practices, processes, norms, and informal rules, have received little attention. Third, it is dominated by rational choice approaches. Perspectives such as critical constructivism, practice theory, intersectionality, neocolonialism, decolonial perspective, and postcolonialism, among others, are rarely used by third-generation scholars to explore informal international life.
Finally, IIR ideas are deployed primarily as a last resort or as something used to explain negative political outcomes. IR scholars turn to the informal as a unit of analysis when traditional issue-areas such as formal state structures, formal IOs, official processes, codified norms, and written rules cannot help, and they deploy informal ideas only when well-known variables including state power, powerful registered domestic groups, and legalized nonstate actors are unable to explain a given political problem. But as those who have studied the issue carefully observed, the informal rather than the formal should be the baseline for IR analysis. The discipline of IR will be improved considerably if informality is prioritized and all facets of informal international life are explored in a systematic manner.
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The Institutions of International Society
Tonny Brems Knudsen
The “fundamental” or “primary” institutions of international society, among them sovereignty, diplomacy, international law, great power management, the balance of power, trade, and environmental stewardship, have been eagerly discussed and researched in the discipline of international relations (IR), at the theoretical, meta-theoretical, and empirical levels. Generations of scholars associated with not only the English School, but also liberalism and constructivism, have engaged with the “institutions of international society,” as they were originally called by Martin Wight and Hedley Bull in their attempt to develop a historically and sociologically informed theory of international relations. The fact that intense historical, theoretical, and empirical investigations have uncovered new institutional layers, dynamics, and complexities, and thus opened new challenging questions rather than settling the matter is part of its attraction. In the 1960s and 1970s, the early exponents of the English School theorized fundamental institutions as historical pillars of contemporary international society and its element of order. At the turn of the 21st century, this work was picked up by Kal Holsti and Barry Buzan, who initiated a renaissance of English School institutionalism, which specified the institutional levels of international society and discussed possibilities for institutional change. Meanwhile, liberal and constructivist scholars made important contributions on fundamental institutions in key engagements with English School theory on the subject in the late 1980s. These contributions and engagements have informed the most recent wave of (interdisciplinary) scholarship on the subject, which has theorized the room for fundamental institutional change and the role of international organizations in relation to the fundamental institutions of international society.
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International Competition and Cooperation in the New Eastern Mediterranean
Zenonas Tziarras
In the 21st century and particularly during the 2010s, the Eastern Mediterranean acquired unprecedented attention and significance as a distinct geopolitical space with new international and security dynamics. This “new” Eastern Mediterranean geopolitical order was largely “constructed” by global and regional power shifts as well as local developments, such as the trajectory of Turkish foreign policy and the discovery of offshore hydrocarbon reserves. The result was a change in the region’s patterns of interstate conflict and cooperation. On the one hand, countries such as Cyprus, Egypt, Greece, and Israel became part of an emerging network of cooperation and security architecture. On the other hand, owing to its problematic relations with these states, Turkey remained an outsider wanting to “deconstruct” this new state of affairs and change it to its own benefit. As such, the new Eastern Mediterranean was ushered in during a period of geopolitical polarization that is more conducive to crisis rather than peace and stability and often transcends its boundaries.
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International Insertion: A Non-Western Contribution to International Relations
Fabrício Chagas-Bastos
International insertion is a concept that comes from non-Western intellectual origins and can help individuals understand how peripheral and semi-peripheral countries behave in world politics, and their interests, core values, and strategies. International insertion also expands the knowledge to characterize how agency spaces are created by peripheral countries. Insertion is a necessary step to those countries attempting to transition from the condition of one who seeks to be recognized as part of, to one who is admitted as possessing and capable of seeking status and acting within political, economic, and military global hierarchies. In a nutshell, insertion means being recognized by the small group of gatekeeping states as a relevant part of the specific social networks that constitute the global hierarchy. The conceptualization of international insertion allows a robust middle-range explanation that considers multiple dimensions (political, economic, and military) of the national and international structural and contextual aspects these actors must translate to navigate world politics.
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International Order in Theory and Practice
Kyle M. Lascurettes and Michael Poznansky
International relations scholars of all stripes have long been interested in the idea of “international order.” At the most general level, international order entails some level of regularity, predictability, and stability in the ways that actors interact with one another. At a level of higher specificity, however, international orders can vary along a number of dimensions (or fault lines). This includes whether order is thin or thick, premised on position or principles, regional or global in scope, and issue specific or multi-issue in nature.
When it comes to how orders emerge, the majority of existing explanations can be categorized according to two criteria and corresponding set of questions. First, are orders produced by a single actor or a select subset of actors that are privileged and powerful, or are they created by many actors that are roughly equal and undifferentiated in capabilities and status? Second, do orders come about from the purposive behavior of particular actors, or are they the aggregated result of many behaviors and interactions that produce an outcome that no single actor anticipated? The resulting typology yields four ideal types of order explanations: hegemonic (order is intentional, and power is concentrated), centralized (order is spontaneous, but power is concentrated), negotiated (order is intentional, but power is dispersed), and decentralized (order is spontaneous, and power is dispersed).
Finally, it is useful to think about the process by which order can transform or break down as a phenomenon that is at least sometimes distinct from how orders emerge in the first place. The main criterion in this respect is the rapidity with which orders transform or break down. More specifically, they can change or fall apart quickly through revolutionary processes or more gradually through evolutionary ones.
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International Relations and the 19th Century Concert System
Tobias Lemke
International relations (IR) scholars have long been fascinated by the politics of the European Concert of Great Powers—the diplomatic institution said to have provided relative peace, calm, and stability across Europe in the wake of the French Revolutionary and Napoleonic Wars. Interest in the Concert is boosted by arguments that the institutional and normative framework of the post-1815 European international order can serve as a useful template for managing great power relations in the increasingly multipolar and multicultural world of the 21st century. From this perspective, the ability of statesmen such as Metternich and Castlereagh to keep the European peace for almost 4 decades and provide pragmatic solutions to the most vexing international problems of revolution, dynastic rivalry, and national competition is meant to inspire contemporary world leaders to provide security and accommodation in the context of declining American hegemony and rising powers.
The persistent centrality of the European Concert as a distinct subject area in IR scholarship raises a number of important questions: What exactly was the Concert and how long did it last? How did the Concert as an institution of great power management change over time? How do different theoretical approaches explain the ability of the Concert to structure interstate dynamics in meaningful ways? Most importantly, is it analytically feasible and normatively desirable to use the 19th century European Concert system as a blueprint for reorganizing international relations today? These questions identify key debates across the existing literature and demonstrate the conceptual, theoretical, methodological, and political diversity of the field. They also reveal that the formation of a disciplinary consensus on the Concert remains an elusive goal. As a result, scholars should remain attuned to ongoing historiographical developments and critically reflect on their own theoretical and political priors regarding the history and future of concert diplomacy.
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International Relations as a Discipline in Argentina: Historical Roots and Theoretical Contributions
Melisa Deciancio
Many scholars have addressed the relevance of thinking on processes, actors, ideas, and institutions that marked the development of International Relations (IR) in order to understand the way, it is studied and taught in modern times. As such, examining the constitution of the IR field in Argentina carries a twofold objective. Primarily, an in-depth study on the origins of the field in Argentina from a historical perspective brings to light how the field’s historical trajectory marked its development in modern times. Underlining the specific theoretical and methodological endeavors of Argentine IR allows researchers to establish how the field managed to gain density and gradually establish its own boundaries among other disciplines such as international law, diplomacy, geopolitics, political economy, and foreign policy analysis. Identifying the contributions of the Argentine IR field to a more universal and inclusive IR study allows for the definition of a broader non-Western IR agenda. Following Bourdieu’s study on scientific fields, this work answers the question of how the field has been shaped, and how the historical process of autonomization and internal differentiation that has allowed the discipline to legitimize itself as such in Argentina was shaped. From the observation and analysis of a number of components, it addresses the way its subject of study was outlined, through the contributions of agents of knowledge production and the areas of specialized knowledge involved in the process. The period carved out for analysis goes back to 1889, with the First Pan-American Conference in Washington DC, which triggered intense public debate in the country on how to participate in world affairs. The period of analysis ends in 1990, when the IR discipline was clearly considered an autonomous field of study. This temporal selection does not imply that the work follows a chronological and lineal path. Instead, it will consider and flesh out the “strong moments” of the complex, multidimensional, and nonlinear process of institutionalization of a field. As a result, it is possible to identify different arenas of struggle, where various forces are opposed in seeking internal legitimacy. Understanding these spaces as part of an internal struggle does not imply a tacit confrontation, but more a series of dilemmas that emerge from the process of legitimizing and defining the field.
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IR in Mexico
Arturo Santa-Cruz
Mexican International Relations (IR) is peculiar not only in that it stands apart from the contributions of both culturally similar countries, such as those in Latin America, and structurally similar positioned states, such as Canada, as well as from those originating in the United States, but also for its paucity.
Since very little IR theory is done in Mexico, it is not surprising that Mexican IR appears to be “an American social science.” However, beyond the syllabi in the discipline’s university departments throughout Mexico, the practice of what little IR research there is in the country is anchored in approaches that are not mainstream in the United States. Thus, counterintuitively, Mexican IR is very similar to IR in other countries—and U.S. IR, not Mexico’s, is an outlier.
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Modern Grand Strategic Studies: Research Advances and Controversies
Thierry Balzacq and Mark Corcoral
Grand strategy offers an effective framework to understand and explain how and why a state interacts with other actors in a given way and how it combines various military, diplomatic, economic, and cultural instruments to achieve its ends in a largely coherent fashion. Yet, the term “grand strategy” conjures different meanings and attitudes, with some treating it as synonymous with strategy and foreign policy, thus raising questions about its relations with policy and politics. History teaches us that grand strategy remains a demanding enterprise, partly because of actors’ differential status and partly because its time horizon (mid to long term) subjects it to unforeseen conditions that threaten to derail it. However, does this make grand strategy impossible? Modern grand strategic scholarship is studded with tensions, but this must not eclipse research advances. In fact, the more disconnected controversies are from empirical contexts, the more they tend to become ends unto themselves. The first controversy relates to the definition of grand strategy and the best way to chart its landscape; the second deals with the sources of grand strategy (internal vs. external, material vs. ideational); and the third revolves around the feasibility of grand strategy in a capricious and fast-paced environment. These tensions are both defining, in the sense that they outline the state of the field, and productive, as they point toward future research avenues.
Article
Muslim Views of the Polity: Citizenry, Authority, Territoriality, and Sovereignty
Nassef Manabilang Adiong
Muslim views on the polity represent the paradigmatic understandings of how Muslims relate citizenry, authority, territoriality, and sovereignty to the overarching influence of the Western nation-state system. For instance, the meaning of citizenry in the modern state system was adopted by several Muslim societies during the decolonization period. Faith or submission to the will of God was the main criterion to become part of the group (usually referred to as the ummah). However, orientalists regarded ummah as a synonym for tribe, while Arab linguists insisted on a religious connotation. Authority, on the other hand, is ultimately enshrined in the personhood of the Prophet who is the spiritual leader, executor, legislator, and judicial interpreter of God’s message. Since in reality the Prophet is no longer existing, leadership is bestowed on the subsequent followers, and sometimes the ummah may possess leadership status through a social contract between the ruler and the ruled. The manifestation of operationalized authority needs a political space, domain, or place, which is attainable via the notion of territoriality. This is loosely conceptualized as an ummah that has geographical aspects, cultural traits, and a lingua franca. In the 8th century, jurists divided Muslim territoriality into two analytical terms, the abode of Islam (dar al-Islam) and the abode of war/the enemy (dar al-Harb), while the Shia version of abodes rests in the Qur’anic dichotomy of “oppressed–oppressor.” The last concept pertains to sovereignty (hakimiyyah), commonly understood as “the will of God” and advanced by Islamists in the 20th century. In medieval times, it was understood as the promotion of public welfare envisaged in Shari’ah, while in modern times, Islamic modernists argued that Islamists wrongfully understood sovereignty and that the root word used in the Qur’an meant “to govern.” Nowadays, the assertion that symbolizes God’s sovereignty can be found in some modern Muslim states.
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Neutrality Studies
Pascal Lottaz
The study of neutrality, as an academic subject in the fields of history and the social sciences, is concerned with the politics, laws, ethics, economics, norms, and other social aspects of states and international actors that attempt to maintain friendly or impartial relations with other states who are—or might become—parties to international conflict. In this regard, neutrality studies is a subject of international politics in its broadest sense, encompassing international law and international relations. It is an open space that has been explored through various academic lenses, including (but not limited to) realism, liberalism, constructivism, and poststructuralism. Most neutrality research in the early 21st century is focused on particular periods or forms of neutrality. To discuss this topic, it is helpful to distinguish two levels of analysis. First, there is historical research that describes the observable phenomenon of neutral behavior and its related effects, in other words, specific instances when countries (or actors) remained neutral. This is mostly the domain of historians. The second level is the moral, legal, political, and ideational assessment of neutral situations, which are theoretical discussions that treat issues (including but not limited to) the underlying reasons and the larger impact of neutrality on specific conflict dynamics, security systems, identities, and norms. Ideological debates often occur on this level since theoretical assessments of neutrality depend heavily on the subjective framing of the conflicts they accompany.
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Origins and Theory of Climate Change Politics
Loren R. Cass
Climate change politics refers to attempts to define climate change as a physical phenomenon as well as to delineate and predict current and future effects on the environment and broader implications for human affairs as a foundation for political action. Defining the causes, scale, time frame, and consequences of climate change is critical to determining the political response. Given the high stakes involved in both the consequences of climate change and the distributive implications of policies to address it, climate change politics has been and remains highly contentious both within and across countries.
Climate politics presents difficulties for study given its interdisciplinary nature and the scientific complexities involved in climate change. Climate change politics emerged in the mid- to late 1980s, as climate science became more accessible to policymakers and the public. However, scholarship on international climate politics was relatively slow to develop. Prior to 2008, major publications on international relations (except for policy journals) only lightly touched upon climate politics. Climate change was frequently referenced in articles on a range of topics, but it was not the primary focus of analysis. Since 2008 there has been a dramatic increase in literature focusing on climate change. The possibility of massive economic, political, and ecological dislocation from the consequences of climate change as well as from policies to address the problem have resulted in an extensive literature. Scholars have addressed aspects of climate politics from every paradigm within international relations, as well as drawing on research from numerous related disciplines. The international relations theories that shaped the scholarship on climate politics provide the foundation for understanding the ongoing normative debates surrounding domestic and international policies to address climate change.
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Paradiplomacy
Nahuel Oddone
Transformation processes in the international arena have led to giving greater importance to transnational affairs, as well as greater recognition of nonstate actors and their influence on world politics. In this context, the concept of paradiplomacy was introduced to analyze the participation of local and regional governments in international relations (IR). Paradiplomacy is increasingly a subject of IR scholars’ studies. These have helped to systematize and to make visible the behavior of local and regional authorities, especially their contribution to international relations. During this process, a greater conceptualization of the term has also been constructed, overcoming the case studies and shaping an emerging formal field of research. Paradiplomacy is gaining momentum in terms of its diffusion to the extent that ideas and recommendations cross borders and spread through the academic communities through congresses, seminars, publications, and/or technical meetings. Nevertheless, the paradiplomacy research agenda may still be considered an incipient theoretical research agenda. Although important efforts have been recognized for the delimitation and conceptual systematization, it is timely to deepen the analysis at global and regional scales.
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The Past, Present, and Future of China–Latin America Relations
Carol Wise
The theme of China’s relations with Latin America and the Caribbean (LAC) may be analyzed across three distinct phases. The first is 1949–1978, which entailed the efforts of the Chinese Communist Party (CCP) to reach out economically to LAC in its pursuit of raw material inputs; the CCP also made political gestures toward leftist parties in countries like Argentina, Brazil, Chile, and Mexico; and there was considerable sociocultural interaction between the two. The second phase spans 1979–2000, which encompasses the first 2 decades of economic opening and structural reform in China. The LAC scenario during this time was one of economic volatility as well as a transition to democracy in a majority of countries. Economically, LAC’s debt-riddled “lost decade” of the 1980s gave way to the Washington Consensus in 1990, based on policies of liberalization, privatization, and deregulation. Similar to China’s reform thrust, LAC policymakers sought to incorporate the market more assertively into their respective economies. A third phase began in the wake of China’s 2001 accession to the World Trade Organization (WTO). As China gained market access to the entire WTO membership, its demand exploded for those raw materials needed to ratchet-up the country’s export-led manufacturing strategy to produce more sophisticated and higher value-added products. Within this third phase, the main highlights of China–LAC relations in the 21st century included the following: positive economic shocks and aftershocks; China’s public diplomacy and foreign policy toward LAC; China–LAC “Strategic Partnerships;” and the so-called triangle with the United States. The article concludes with a final tally on LAC progress vis-à-vis closer economic integration with China since the turn of the new millennium.
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The Politics of Regional Integration in Africa
Paul-Henri Bischoff
On the African continent, a commitment to Pan-African unity and multilateral organization exists next to a postcolonial society whose 54 Westphalian states interpret the commitment to unity and integration to different degrees. The tension between a long-term Pan-African vision for a unified continent that prospers and is economically self-empowered, and the national concerns of governing state-centered elites with immediate domestic security and political and economic interests, lies at the heart of the politics surrounding African integration and affects both the continent and its regions. The politics of integration demand that a patchwork of regionalisms be consolidated; states give up on multiple memberships; and designated regional economic communities (RECs) take the lead on integration or subordinate themselves to the strategy and complement the institutions of the African Union (AU). In the interest of widening the social base of regional organization, politics needs to recognize and give status to informal regional actors engaged in bottom-up regionalism. Of issue in the politics of integration and regionalism are themes of norm adaptation, norm implementation, intergovernmentalism and supra-nationality, democracy, and authoritarianism.
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Public Diplomacy
Nancy Snow
Public diplomacy is a subfield of political science and international relations that involves study of the process and practice by which nation-states and other international actors engage global publics to serve their interests. It developed during the Cold War as an outgrowth of the rise of mass media and public opinion drivers in foreign policy management. The United States, in a bipolar ideological struggle with the Soviet Union, recognized that gaining public support for policy goals among foreign populations worked better at times through direct engagement than traditional, often closed-door, government-to-government contact. Public diplomacy is still not a defined academic field with an underlying theory, although its proximity to the originator of soft power, Joseph Nye, places it closer to the neoliberal school that emphasizes multilateral pluralistic approaches in international relations. The term is a normative replacement for the more pejorative-laden propaganda, centralizes the role of the civilian in international relations to elevate public engagement above the level of manipulation associated with government or corporate propaganda. Building mutual understanding among the actors involved is the value commonly associated with public diplomacy outcomes of an exchange or cultural nature, along with information activities that prioritize the foreign policy goals and national interests of a particular state. In the mid-20th century, public diplomacy’s emphasis was less scholarly and more practical—to influence foreign opinion in competition with nation-state rivals. In the post-Cold War period, the United States in particular pursued market democracy expansion in the newly industrializing countries of the East. Soft power, the negative and positive attraction that flows from an international actor’s culture and behavior, became the favored term associated with public diplomacy. After 9/11, messaging and making a case for one’s agenda to win the hearts and minds of a Muslim-majority public became predominant against the backdrop of a U.S.-led global war on terrorism and two active interventions in Afghanistan and Iraq. Public diplomacy was utilized in one-way communication campaigns such as the Shared Values Initiative of the U.S. Department of State, which backfired when its target-country audiences rejected the embedded messages as self-serving propaganda. In the 21st century, global civil society and its enemies are on the level of any diplomat or culture minister in matters of public diplomacy. Narrative competition in a digital and networked era is much deeper, broader, and adversarial while the mainstream news media, which formerly set how and what we think about, no longer holds dominance over national and international narratives. Interstate competition has shifted to competition from nonstate actors who use social media as a form of information and influence warfare in international relations. As disparate scholars and practitioners continue to acknowledge public diplomacy approaches, the research agenda will remain case-driven, corporate-centric (with the infusion of public relations), less theoretical, and more global than its Anglo-American roots.
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