Cultural diplomacy designates a policy field, in which states seek to mobilize their cultural resources to achieve foreign policy goals. The nature of those goals, and of the cultural resources mobilized to achieve them, has been subject to historical change, and a range of terminology has been used to designate this kind of policymaking in different national and historical contexts. Nevertheless, the term cultural diplomacy is a viable one for designating this particular area of foreign policy, which is often understood as one component of a state’s broader public diplomacy or, following Joseph Nye’s terminology, its “soft power.” Cultural display and exchange have arguably always played a role in the relations between peoples. With the emergence of the modern state system in the early modern period, such display and exchange became an expression of formal diplomatic relations between courts, yet it is only in the 19th century that we see the emergence of cultural diplomacy in the sense it is understood today: It is no longer a matter of communication between rulers, but rather an expression of national identity directed at an international public. Throughout the 19th century, cultural diplomacy was closely associated with the rivalry of the Great Powers, particularly in the colonial context. However, following the end of the First World War, cultural diplomacy increasingly came to be understood as a means to pursue ideological competition, a trend that became central to the cultural diplomacy of the Cold War. Nevertheless, scholarship’s focus on the cultural dimensions of the confrontation between the two Cold War superpowers has drawn attention away from other varieties of cultural diplomacy in the “Third World” or “Global South,” which sought to establish forms of solidarity between postcolonial nations. The post–Cold War world has been characterized by a shift in the rhetoric surrounding cultural diplomacy, which now frequently contains an economic dimension, as states compete for markets, investments, and attention in the context of neoliberal globalization. Nevertheless, we also see a pluralization of strategies of cultural diplomacy, in which a range of actors tailor their approach to cultural foreign policy according to their own perceived position in a multipolar world. Nevertheless, despite the continued popularity of cultural diplomacy in policymaking circles and the significant attention it has received from researchers in the 21st century, the assessment of the impact of cultural diplomacy remains a challenge.
Public diplomacy is a subfield of political science and international relations that involves study of the process and practice by which nation-states and other international actors engage global publics to serve their interests. It developed during the Cold War as an outgrowth of the rise of mass media and public opinion drivers in foreign policy management. The United States, in a bipolar ideological struggle with the Soviet Union, recognized that gaining public support for policy goals among foreign populations worked better at times through direct engagement than traditional, often closed-door, government-to-government contact. Public diplomacy is still not a defined academic field with an underlying theory, although its proximity to the originator of soft power, Joseph Nye, places it closer to the neoliberal school that emphasizes multilateral pluralistic approaches in international relations. The term is a normative replacement for the more pejorative-laden propaganda, centralizes the role of the civilian in international relations to elevate public engagement above the level of manipulation associated with government or corporate propaganda. Building mutual understanding among the actors involved is the value commonly associated with public diplomacy outcomes of an exchange or cultural nature, along with information activities that prioritize the foreign policy goals and national interests of a particular state. In the mid-20th century, public diplomacy’s emphasis was less scholarly and more practical—to influence foreign opinion in competition with nation-state rivals. In the post-Cold War period, the United States in particular pursued market democracy expansion in the newly industrializing countries of the East. Soft power, the negative and positive attraction that flows from an international actor’s culture and behavior, became the favored term associated with public diplomacy. After 9/11, messaging and making a case for one’s agenda to win the hearts and minds of a Muslim-majority public became predominant against the backdrop of a U.S.-led global war on terrorism and two active interventions in Afghanistan and Iraq. Public diplomacy was utilized in one-way communication campaigns such as the Shared Values Initiative of the U.S. Department of State, which backfired when its target-country audiences rejected the embedded messages as self-serving propaganda. In the 21st century, global civil society and its enemies are on the level of any diplomat or culture minister in matters of public diplomacy. Narrative competition in a digital and networked era is much deeper, broader, and adversarial while the mainstream news media, which formerly set how and what we think about, no longer holds dominance over national and international narratives. Interstate competition has shifted to competition from nonstate actors who use social media as a form of information and influence warfare in international relations. As disparate scholars and practitioners continue to acknowledge public diplomacy approaches, the research agenda will remain case-driven, corporate-centric (with the infusion of public relations), less theoretical, and more global than its Anglo-American roots.
Public opinion has long been associated with diplomacy. The earliest records of public involvement in diplomacy are available from the city-states of ancient Greece, where diplomats in the Greek city-states were chosen by public assemblies following thorough public deliberations. However, the growth of a sense of professional community among diplomats following the rise of foreign ministries led to a gradual structuring of the communication patterns. Most generally, a cleavage started to appear between modes of communication in relation to actors within the professional community and in relation to actors outside it. Within the diplomatic community, communication followed the rules, norms, and procedures of emerging diplomatic practice and ceremony. Outside the diplomatic community, the patterns that emerged can be conceptualized along two paths: (1) information gathering, and (2) informing the public at home and abroad about foreign policy. Modern professional diplomacy has been seeking to strike a balance between limiting public access to diplomatic processes and trying to communicate with the public with the aim of generating a public opinion favorable to government foreign policy. The current information-intensive global environment poses a challenge to foreign ministries’ institutionalized mode of limited public communication along two dimensions: the rising importance of so-called public diplomacy, and the increasing need for public legitimization of foreign policy decisions.
Herman van der Wusten and Virginie Mamadouh
The fields of geography and diplomacy have traditionally been closely intertwined. Diplomacy is conventionally the conduct of statecraft in the nonviolent manifestations of external relations by a specific institution. These nonviolent manifestations can be variously merged with the use of armed force. The political order of the system of states—statecraft emanates from its separate entities—is deeply permeated by geography, notably by the application of territorial control. The art of diplomacy is inextricably linked to spatial perceptions, aims at place-based assets, and plays out in a given geographical context. As the system of states has evolved by incremental increase, functional cooperation, fragmentations and mergers, and internal centralization and decentralization of separate states, the diplomatic institution has had to adapt. As more and more non-state parties commit themselves to transboundary relations or find themselves so implicated, diplomatic practice becomes more widely required, the core of the diplomatic institution still settled in the apparatus of states. This article is consecutively concerned with different aspects of the overlap of geography and diplomacy. In the introduction the ways in which academic geographers have over time shed light on this common ground is briefly reviewed. The next section provides an inventory of the mappings of the diplomatic web to get a sense of its general cartography, followed by descriptions of the diplomatic niche, the places where diplomacy is practiced. In the diplomatic worldview and the geographic frame, the geographic notions that are relevant to the diplomatic institution are followed according to reasoning and travel practice. Finally, shifts in the practice, contents, and functions of diplomacy are dealt with over time, based on the major geographical forces that affect the system of states in and beyond which diplomacy operates.
Paul D. Williams
Peace operations involve the expeditionary use of uniformed personnel (police and/or military) whose mission is to help secure “international peace and security.” In many ways, peace operations are the most visible activity of the United Nations with a mandate to deter armed conflict through preventive deployment or help to kick-start a peace process through peacemaking initiatives, among other purposes. Peace operations can be grouped into several categories, including preventive diplomacy, peacemaking, peacekeeping, post-conflict peacebuilding, and peace enforcement. There are three clusters of approaches that have tried to think conceptually about the relationship between peace operations and broader processes of global politics: global culture, critical theory, and cosmopolitanism. Questions of success and failure in peace operations have been tackled in the literature, which includes the UN’s own reports as well as books and articles appearing within a range of academic disciplines. Scholars have also analyzed the many challenges facing peace operations ranging from civilian protection and gender issues to public security and policing, privatization, intelligence provision, and state-building. Overcoming these challenges will require, at a minimum, new ways of thinking about the problems concerned, new ways of organizing the relevant institutions, and getting the would-be state-builders to allocate substantial resources. There are also some important questions that deserve greater attention; for example, what types of non-UN peace operations are most effective, under what conditions, and how they compare with UN operations, or how a world order can be constructed in which the peacekeepers have put themselves out of business.