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date: 27 April 2025

The Estado Novo: Politics and Political Propaganda in Brazil, 1937–1945locked

The Estado Novo: Politics and Political Propaganda in Brazil, 1937–1945locked

  • Maria Helena CapelatoMaria Helena CapelatoDepartment of History, University of São Paulo

Summary

The Brazilian Estado Novo (New State) emerged from a coup led by then-President Getúlio Vargas with support from political and military groups. It was an enduring dictatorial regime (1937–1945), characterized by two distinct political moments. In the first phase, sympathy for European totalitarian regimes was evident. In addition to the violent repression of communist/socialist movements and other opponents, political propaganda—inspired by the Goebbelsian model—was put into practice: civic and sporting events, posters, and films encouraged patriotism and a cult of personality. In this period, because of the promulgation of an array of labor laws demanded by workers since the beginning of the century, Vargas was given the epithet “Father of the Poor.” The second phase began in 1942, when Brazil entered World War II in support of the Allies who fought against Nazi-fascist regimes. The contradiction of a dictatorial government in Brazil struggling for democracy abroad was patent, which contributed to the delegitimation of the regime and, consequently, the end of the dictatorship.

Subjects

  • History of Brazil

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