Summary and Keywords
November 2015 became a key date in the history of Argentina as former president Cristina Fernandez’ party lost the national elections by the narrowest of margins, less than 700,000 votes, to the right-wing candidate Mauricio Macri, ending a twelve-year run of one of the most progressive governments in the history of Argentina. Many analysts argue that large media conglomerates, especially the Clarín Group, played a significant role in the process leading to political change. Macri supporters in the city of Buenos Aires provided some reasons for their decision to vote for Macri and against Daniel Scioli, who ran on Fernandez’ party ticket. Their answers seem to be influenced by a series of fake news (misleading news articles) published by Clarín and La Nación, two leading news organizations in Argentina, during the months before the national elections. These misleading news stories were published in the front pages of those newspapers and at prime time in their affiliate TV and radio stations. Corrections and retractions rarely appeared in the front pages or prime time. Macri voters came to accept the initial news as legitimate and were influenced by them during the 2015 presidential election. Considering the insignificant margin of votes deciding the election, it can be argued that the two news organizations may have been instrumental in shaping the perceptions of just enough voters to swing the results in Macri’s favor. This suggests that dominant mainstream media have had a significant influence on voters’ attitudes and that this may explain in part the election’s outcome.
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