Abstract and Keywords
As the world’s fifth most populous nation and by far the largest Portuguese-speaking country, Brazil possesses a massive media market. Despite factors boosting demand for homegrown audiovisual content, the fortunes of the country’s film industry—prized as a means of expressing national identity and as a testament to technological modernity—have fluctuated over time. Historically, the sector has struggled in the face of competition from imported cinema, especially Hollywood product, which has dominated Brazilian screens since the mid-1910s. Nevertheless, Brazilian cinema has attracted mass audiences at home and won critical acclaim abroad, though not always with the same films. The humorous chanchadas (musical comedies) that characterized the industry from the 1930s through the 1950s were tailor-made for domestic audiences, but gained little traction internationally. By contrast, the politically charged and stylistically inventive films of the Cinema Novo movement attracted the attention of European and US critics, but held limited appeal for most Brazilian spectators. After Cinema Novo, few works of Brazilian cinema circulated in international markets until a series of gritty crime-themed films like City of God (2002) and Elite Squad (2007) reached global screens at the turn of the 21st century, bolstered by state incentives for private investment in film production. While this fare was also popular domestically, present-day Brazilian audiences often prefer romantic comedies, biopics, and religiously-themed films. These trends in Brazilian cinema have responded dynamically to the tastes and expectations of both national and international audiences. Onscreen representations create enduring images of the nation that circulate at home and abroad, while everyday practices of moviegoing forge an evolving realm of shared experience.
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