Mexican national culture in the period from 1946 to 1982 can be understood by recognizing three overlapping transformations. The first was the consolidation of various national archetypes rooted in Mexican revolutionary and prerevolutionary mythologies of national identity and that were disseminated via state-sponsored cultural institutions as well as through global marketing campaigns related primarily to bolstering tourism. A second was the commodification of national popular culture through local cultural industries, namely radio, cinema, the recording industry, and television, and the competitive engagement of these industries with external cultural flows deriving, primarily though not exclusively, from the United States. The third was the invention of new forms of urban response to inflation and the cascading crises of political legitimacy that characterized the decade leading up to economic collapse in 1982. Across the body politic, one discerns a resilience of shared points of cultural reference—sonic, visual, culinary, and otherwise—derived, often in great measure, from governmental policies and discourse. At the same time, and increasingly over the course of this historical period, one finds movements characterized by an irreverent reappropriation of many of those same reference points, carried out by a diverse range of social actors in pursuit of individual and collective strategies of resistance to both state and patriarchal forms of authority. By the early 1980s Mexican national culture had become a rich and playful bricolage made up of iconic markers over which the state experienced a diminishing, though not yet exhausted, capacity to define.
Juan Alberto Salazar Rebolledo
The Festival de Rock y Ruedas took place in Avándaro, in the suburbs of Valle de Bravo, a small town in Estado de México, on September 11 and 12, 1971. Among the organizers were transnational corporations such as Coca-Cola and the national mass media monopoly Telesistema Mexicano. Avándaro was the culmination of the process of creating a youth culture of consumption that started in the early 1960s and went through several transformations during the next decade.
As part of the project to commercialize youth culture, the mass media tried to impose stereotypes that were reappropriated and resignified by groups of young people, such as “onderos.” Their actions became an obstacle for corporate business plans and turned Avándaro into one of the milestones of the Mexican countercultural movement in the second half of the 20th century.
Maira Mayola Benítez Carrillo
Gabriel Vargas Bernal created one of the greatest examples of Mexican comic strips, The Burrón Family. He had a remarkable career as a prolific cartoonist, screenwriter, historian, and journalist, with many titles published throughout decades of work. His predominant topic is social criticism and his narrative style is that of journalistic humor. Self-taught, he worked for the country’s most important–newspapers. Over the years, he wrote pieces on sports and the most popular festivals in Mexico, completed comic strips to support literacy campaigns, and designed many types of comics: historical, religious, war, detective, ecological, didactic, humor, and adventure. In 1948, he created the comic La familia Burrón, a series that tells of a poor family’s daily life in a working-class neighborhood. The author’s sense of criticism was the key to allowing readers to identify with the almost one hundred characters who appeared on its pages. Many of them came from real life and were recreated on the pages of this comic, which was published for six decades.
Vargas had a clear critical view of Mexican society. He incorporated costumbrist scenes and knew how to use idioms and popular expressions through his characters, adapting them to each decade in which the comic strip was published. His stories are full of humor and absurd situations, a mix of reality and fiction. The strip had a half-million printings per week and has been published in compilation books that are among the most sold at Mexico’s main book fairs. Vargas’s work is a necessary reference to learn and understand the idiosyncrasies of Mexicans—their customs, traditions, conflicts, and short-comings—in the urban environment.
Historians have extensively explored the topic of architecture in Mexico City in the 20th century. From the relationships between politics, public patrons, new construction technologies, and new idioms of modernism, the impressive story of architecture in this megalopolis continues to astound and captivate people’s imaginations. Architecture was a channel that politicians used to address housing, education, and health care needs in a rapidly growing city. Yet scholars have not been especially concerned with private construction projects and their influence on the process of shaping and being shaped by the visual representation of Mexico City. Private building projects reveal an alternative reality of the city—one not envisioned by politicians and public institutions. Private construction projects in the historic city center are particularly interesting due to their location. These buildings are built on ancient clay lakebeds and volcanic soil on which the Aztecs first built the city. Not only are these buildings located in the heart of the city, the buildings in the rest of the historic district are also sinking. Any building in a historic district that has withstood the test of time should be an object of interest to scholars. The Torre Latinoamericana is perhaps the only building in the historic district and the entire city that ceases to sink, and instead floats! Located on the corner of Madero and San Juan de Letrán, the building sits at the heart of history, culture, and ancient Aztec clay lakebeds. The Torre Latinoamericana was built between 1948 and 1956 and is one of the most important visual symbols of resilience and modernity in Mexico City today.
Liliana Toledo Guzmán
The Instituto Nacional de Bellas Artes (INBA; National Institute of Fine Arts) was created to replace and broaden the functions of the Departamento de Bellas Artes (DBA; Department of Fine Arts), which was created in 1921 as a branch of the Ministry of Public Education in the context of a Mexico already in upheaval due to the revolutionary armed conflict. The decades leading up to the creation of the INBA were characterized by a constant discussion of how nationalism should be expressed in art. The answer was often associated with rural life and its artistic manifestations; thus research on these expressions became the center not only of the discourse, but of many artistic projects launched by the Mexican government. These expressions were brought to many arenas in public education, from creation to distribution, so that over the course of three decades they were articulated in an organized fashion as much in the rural education project of Jose Vasconcelos as in that of Moisés Sáez, and later, in the socialist education framework of Lázaro Cárdenas.
In the 1940s, the INBA inherited not only the art collections of the DBA but also its role. The promotion of nationalist art would take on new proportions, intending to reach the entire territory. The cultural bureaucracy began to gain strength with figures such as Carlos Chávez, the first director of the INBA. Nevertheless, Mexico was a different country than it had been in the 1920s. During the government of Miguel Alemán, art was strongly associated with tourism and economic dependence on the United States worsened, to some degree affecting artistic expression. Integrationist education, the creation of the Mexican collective imagination in the 1920s, and contradictions clearly seen through social inequality compared to the mythical indigenous world—all these were factors that led to an aesthetic rupture that would seem imminent, just as development, education, and research hoped to become institutionalized through the INBA.
That the Mexican mural renaissance is understudied is clear from the fact than not one of its artists has been the subject of a scholarly biography. Moreover, the movement as a whole has usually been viewed through nationalist prejudices and partisan interpretations. A current reevaluation uses the wedge of several hitherto marginalized artists who figure more prominently in documents and chronology than in popular history. Among them, Jean Charlot can be placed securely at the beginning of several major developments, which were continuations of his work in France. At the open air art school of Coyoacán, he helped the young teachers move from impressionism to a geometry-based postimpressionism more appropriate for mural composition. He introduced woodcut, which he had practiced in France and which became the print medium of choice for generations of Mexican artists. His first mural, The Massacre in the Main Temple, was important for its successful use of fresco—immediately adopted as the preferred medium by other muralists—and its dynamic geometric composition, an alternative to Diego Rivera’s static classicism in Creation. Charlot further broadened the thematic and stylistic options of the movement in a series of small oils and in the first studies of the indigenous nude. He continued to nourish his colleagues with the results of his work as an archeological draughtsman at the Chichen Itza expedition of the Carnegie Institution of Washington, DC.
Charlot also participated in the notable collaboration between artists and writers in 1920s Mexico. Along with Manuel Maples Arce, he was on the two-man Direction Committee of the estridentista movement, illustrating books of poetry and joining group exhibitions. His writings are among the earliest discussions of contemporary Mexican art—publicizing the movement in Europe and the United States—and continue to influence interpretation today. His collections of documents and interviews, as well as his personal experience, became the invaluable basis of books like his The Mexican Mural Renaissance, 1920–1925 and numerous articles in several languages. His latest bibliography is 173 pages long. Charlot fulfilled the unique role of insider-outsider, participant-observer, in the Mexican mural renaissance.
The years immediately following World War II constituted a watershed in Mexico’s political development: the national government, controlled by the recently renamed Institutional Revolutionary Party (PRI) and led by a new generation of civilian professional politicians, made rapid industrialization its top priority. In a matter of decades, the nation transformed from a predominantly rural to an ever more urbanized society. Significant social and cultural changes followed. The middle classes became the dominant voice in national politics and the beneficiaries of the government’s economic policies, while earlier efforts designed to ameliorate the suffering of the majority were suspended or even reversed, leaving urban workers and the rural poor to wonder what had happened to their revolution. Gradually, a consumerist culture eclipsed the cultural revolution of the 1920s and 1930s. Despite official claims to the contrary, Mexico in this era shed its revolutionary identity and replaced it with a modernizing zeal.
Through the 1960s, scholarly assessments regarded the nation as a model of Third World development. In the estimation of foreign and domestic observers alike, the combination of aggressive capitalist development, state protectionism, and foreign investment had created an economic miracle, while the 1910 Revolution had produced a relatively benign, paternalistic form of “soft” authoritarianism. But in the years following the devastating massacre of students in 1968 at the Plaza de Tlatelolco just days before the Mexico City Summer Olympics, scholarly assessments soured. In the coming decades, more and more evidence of political violence, media manipulation, and official corruption would surface, leading to a crisis of political legitimacy that would be severely aggravated by economic crisis in 1982. For these reasons, the period from 1946 to 1982 is a distinct and important chapter in the nation’s 20th-century development.
Since the early 1960s, Mexican women writers have relentlessly fought to become recognized within a traditionally male-dominated literary canon.
In the 20th century, women’s writing began to flourish, in many cases emerging as a counternarrative to the patriarchal discourse that had dominated the literary scene for decades after the Mexican Revolution (1910–1920). The work of women writers can be examined according to three different phases: from 1960 to the 1970s, 1980 to the 1990s, and 2000 to the present, and by highlighting in particular a group of women writers from the northern border region, who have faced additional obstacles in their path to becoming published writers. All in all, each of the writers discussed here contributes to a snapshot of the literature written by women from the 1960s to today. The chronological trajectory of their literary voices underscores Mexico’s rich cultural and historical past through the eyes and voices of those traditionally silenced and marginalized in the patriarchal and hierarchical spaces of power.
At midcentury, the expansion of a middle class, rapid urbanization, and rising literacy rates transformed Mexico’s public sphere. Available reading material and access to television expanded significantly, fostering the creation of new publics across the country. Civic associations and cultural centers also offered spaces of sociability where civil society contested the prevailing political culture. The 1960s and 1970s further witnessed mounting public protests, popular movements, and guerrilla warfare. During these decades, print media gradually voiced greater criticism of the ruling Partido Revolucionario Institucional (PRI), and regional journalists were often the most confrontational. In the decades since, the issues and voices represented by media have diversified, while journalists have also faced increased insecurity and violence.
Jennifer L. Jenkins
The visual and technical culture of the Mexican Revolution shaped and was shaped by cinematic innovation in newsreel and fiction filmmaking, which evolved simultaneously with those social changes, presenting the image of those changes for the first time to Mexican audiences. While Russian Sergei Eisenstein has been (wrongly) credited with inventing Mexican cinema, a strong tradition of family-based production units existed long before Eisenstein’s visit and persists to this day. From the earliest newsreels of the conflict to the melodramas and historical epics of the epoca de oro, the Revolution infused cinematic narrative in the first half of the 20th century. As such, distinctive visual tropes and film language evolved in response and counterdistinction to Revolutionary ideals. Moving toward midcentury, cinema developed genres and narratives that continually revisioned the Revolution, creating the epoca de oro films. In this period, the film industry developed in direct correlation to the agendas of the sitting presidents, Lázaro Cárdenas (1934–1940), Manuel Ávila Camacho (1940–1946), and Miguel Alemán Valdés (1946–1952). Influential directors Fernándo de Fuentes, Emilio Fernández, and Spanish immigrant Luis Buñuel, along with cinematographer Gabriel Figueroa, shaped the charter myths of modern Mexico though their cinematic works. At midcentury, with the advent of television and a postwar economic boom, Revolution-themed films appeared in near-continuous playback on television, while Buñuel inaugurated a cinema of realism that explored the harsher realities of the failure of Revolutionary ideals for the urban underclasses. The cultural imaginary that is cinema continued this exploration up to and after the tragedies of 1968.