Carnival is one of the most powerful images of Brazil in the contemporary world, a party marketed by tourism agencies as a unique spectacle, filled with rhythm, humor, fun, and free spirits that brings the entire population together, marked by infectious joy, sensuality, and irresistible samba. This perception of the party, however, is far from its history since colonial times. While Carnival has always been present in large cities and small towns from one end of Brazil to the other, it has taken many forms and included many sounds, meanings, traditions, and social subjects. To understand the history of Carnival in Brazil, one must take another approach: the celebration of Carnival as an expression of many differences, a variety of forms, and numerous conflicts. For many years, interpretations viewed Carnival as a space in which Brazilians come together to celebrate commonly held cultural traditions or as an effective escape valve allowing common people to forget the woes of everyday life. More recently, historians and anthropologists have studied Carnival celebrations as windows that offer a glimpse of the tensions, rivalries, and alliances of an entire year, brought to the fore, magnified and played out in public on the festival days. Whether through masks, costumes, and individual hijinks or through Carnival associations, various social groups have taken advantage of Carnival in various historical contexts of Brazilian society to assert their identity and take action on various political projects that aim to transform (or subvert) current reality and debate the very history of Brazil. The study of the history of Brazilian Carnival, or rather Carnivals, thus provides an innovative and original epistemological approach to understanding social transformations and the meanings of Carnival revelers’ political actions at various times in history, whether they be members of the economic and intellectual elite or urban workers, enslaved people, freed people, and free people. The article prioritizes the period between the late 19th century and the early 20th century, when Carnivals came to more closely resemble their modern form through intense disputes between those who sought to civilize the festivities and revelers who sought to act out their traditions and customs. The history of Carnival the article intends to tell engages in intense dialogue with struggles for black people’s citizenship before and after the abolition of slavery, stretching into the second half of the 20th century, when Samba Schools emerged as one of the principal features of Carnival in Rio de Janeiro and, by extension, throughout Brazil.
Martha Abreu and Eric Brasil
Commercial recordings in Brazil were first made in 1902 in Rio de Janeiro. During the first two decades of the 20th century, however, the recorded repertoire centered around the same musical genres established in the final decades of the previous century: for sung music, this meant modinhas, lundus, waltzes, and cançonetas; for instrumental music, this meant polkas, maxixes, marches, and tangos. During this period, sheet music for pianos and musical bands played a greater role in disseminating popular music than did mechanical recordings. This included dissemination by the medium of radio, which had begun in the country in the early 1920s but only expanded when its commercial operation was authorized in the 1930s. Of the leading musical genres of the period, samba and carnival marches (always sung) came into their own during the 1930s. Rio de Janeiro, at that time the capital of the republic, the cradle of the burgeoning phonograph recording industry, and the center of the still extant sheet music publishing business and radio broadcasting, is key to understanding Brazilian popular music of the time. During the entire period, however, migrants from other regions, especially from the northeastern states of Bahia, Pernambuco, and Ceará, made crucial contributions to popular music. These contributions became particularly significant during the final years of that decade with the success of baião, a sung musical genre with a distinct northeastern flavor whose influence would stretch into the 1950s.
Carmen Miranda (b. 1909–d. 1955) was a Brazilian singer and actress who made her debut on the radio in the late 1920s and soon became one of the most popular voices in Brazil. She recorded close to 250 singles, many of which were major hits, starred in five films (four with the Cinédia studio and one with Sonofilms), and gave innumerous performances on the most elite stages of Rio de Janeiro, such as the Urca and Copacabana casinos. Her signature look was a stylized version of the typical Bahian woman’s outfit, known as the baiana, complete with an abundance of bracelets and necklaces, platform shoes, and a whimsical turban that served as a base for all kinds of adornments. In 1939, she was invited by the Broadway impresario Lee Shubert to perform in his musical review The Streets of Paris and moved to New York with her band Bando da Lua to bring authentic Brazilian music to North America. A success overnight, Miranda would then be invited to star in her first US film, Down Argentine Way (1940), with 20th Century Fox, and would be cast in thirteen subsequent films. Carmen Miranda’s iconic look was immediately recognizable and became prime material for imitations by both male and female impersonators in theater, film, and cartoon media. Her excessive femininity, imbued with style, exaggeration, and playful deception, and her inclusion in musicals governed by theatricality and artifice, made her a productive site for camp interpretations that have remained in vogue to this day.