Mexican History/Historia Mexicana (MH/HM) is a Facebook page dedicated to bringing together the world’s academic and popular masses in their interest of Mexican history. As of 2016, there are over 1300 members of the page, and posts garner one to three hundred views, though some posts or posted links have reached three to five thousand unique views. The Facebook page grew out of the frustration of this author with the slow and censored listserv system that serves as the main forum for scholars of Mexican history. In addition, there was a desire to reach private scholars and members of the public who are generally excluded from the listserv systems. In December 2011, the author and another scholar joined together in creating a Facebook page that would, in the words of the page description, serve as “a forum for the free exchange of information on the history and related culture and events of Mexico.” In late 2012 a third scholar joined them as operators, managers, and editors of the page. Material is selected in Spanish and English (and occasionally indigenous Mexican languages) related to Mexican history or events of historical importance. Generally, the goals of the page are to provide items of interest to the general public, resources to professional researchers that they may not know about, and well-known resources for new researchers. Information is provided on events or presentations related to the preservation of Mexican History, important new research works, and items of curiosity that simply pique theinterest of the operators. There is no systematic approach to content; instead, information is posted as a free-form collective, free of censorship. Members of the community are also welcome to post materials or queries and to comment and discuss topics on history and related items of culture and current events.
Silvana Comba, Edgardo Toledo, Anahí Lovato, and Fernando Irigaray
In the current media ecology, audiences are constantly tempted by many types of content scattered across connected platforms. Since cultural goods consumption is a practice that now takes place in a constant flow across different platforms, news and documentary narratives must take advantage of the malleability of digital language to engage citizens. Narratives change according to the dominant intellectual technology of the time. In this way, oral narratives are different from printed media and the transmedia storytelling that digital communication promotes. DocuMedia: Social Media Journalism is a series of interactive documentaries developed in Argentina at Rosario National University to bring users new narratives of local interest around journalistic research topics. DocuMedia is the result of crossing documentary, investigative journalism, and data journalism techniques with a focus on users’ participation and the expansion of narrative plots. DocuMedia projects are an example of location-based storytelling, that is, a narrative that stems from hyperlocal space and place and operates as a device of constant social reconstruction. In these experiences, memory is understood as the meanings that citizens share and, above all, develop as a social practice, through which identity is expressed and shaped. The fifth DocuMedia project, Women for Sale: Human Trafficking with Sexual Exploitation in Argentina, was launched in 2015 and took on the challenge of making the leap from multimedia journalism to transmedia journalism. The transmedia framework for Women for Sale included a webdoc, or interactive multimedia documentary, a serial graphic novel of five episodes (print and digital version), posters on the street with augmented reality interaction, short videos projected on indoor and outdoor LED screens, television spots, a collaborative map, a television documentary, mobisodes, the e-book What Happens Next? Contributions and Challenges for the Reconstruction of Rights of Trafficking and Sexual Exploitation Victims, and a social media strategy designed to share information about trafficking in Argentina and to call community to action.
Chiara Sáez and Jorge Iturriaga
With the surge of social struggles tied to the implementation of capitalist modernization at the end of the 19th century, diverse forms of technology-based mass communication in Chile arose to represent the emergence of social sectors that didn’t participate in the dominant culture and sought to disseminate an alternative. Working-class and feminist newspapers, neighborhood theaters, and Cordel literature broke away from the traditional elitist and pedagogical nature that had defined the media until that time. Since then, with cycles that have ebbed and flowed, numerous communicative experiences were related to mass culture in controversial ways: they opposed it, converged with it, et cetera. Even though it is possible to trace the continuity between the cases described, this continuity is not clear upon first glance, due to its underground and nascent character. In general terms, these experiences were not established as an autonomous space for technical or aesthetic experiments; when there was a strategy, it tended to be political in nature, whereas communicative material remained conditional. Finally, the study of these cases implies a paradox: the 20th century began with a vast number of alternative communication projects that became institutionalized over the years, but they re-emerged more autonomously during Augusto Pinochet’s dictatorship and the era that followed. This process of institutionalization alludes to an inversely proportional relationship between the process of incorporating the masses into positions of power (in the period between 1925 and 1973) and the development of alternative communication: these experiences are plentiful in the less institutionalized contexts of the enlightened working-class culture (that is, preceding the founding of the Communist Party in 1922 and after the anti-working-class culture that has accompanied the neoliberalism imposed since the dictatorship).