During the 2012 presidential election in Mexico, a movement arose that broke with the existing framework of political mobilizations. What began as a protest to call into question the past of one of the candidates became, with the assertion of their status as university students, a student and social movement that urged a discussion on the nature of Mexico’s democracy. The movement, called #YoSoy132 (#IAm132), became active on YouTube, Facebook, and Twitter, uniting young citizens from a generation that was beginning to distance itself from politics. Finally, following a series of debates on the path the country should take and the presidential election, the movement did not strengthen, but instead left behind a generation of young politicized citizens who now adopted new forms of socialization and organization for political action, which applied to further mobilizations. Since then, Mexico witnessed the emergence of new political players which have lifted the unease felt by the current political class.
Javier Contreras Alcántara
Ana Laura de la Torre
The Autonomous Department of Press and Publicity (DAPP) created by Lazaro Cardenas’s administration responded to the need for a fixed ideological framework that would allow for the construction of a modern, prosperous, and politically unified nation based on the Six-Year Plan. The materials produced by the DAPP designated collective identities; defined relations between the government and its enemies, rivals and allies; preserved and molded past memories, and sought to project fears and hopes into the future. The department used a variety of mass media technology to produce messages with the aim of controlling criticism of the regime, shaping public attitudes, generating a collective “us,” and effecting change in the thoughts and actions of the public. The continuous use of the media was a response of the Cardenista administration to the constant rejection that its public policies generated, either because they affected particular economic interests or because they were considered as an affront to the way of thinking of various social sectors, particularly those identified with Catholicism. President Cárdenas and his associates perceived that they were a besieged and criticized administration, both inside and outside the country. Hence, they deemed it essential to start up a strong propaganda apparatus in order to reverse the opposition and generate supporters. Its creation is framed by the efforts taken by various governments during the 1930s that viewed propaganda as an effective tool for producing political consensus, generating feelings of national unity, and changing public habits.
Juan Alberto Salazar Rebolledo
The Festival de Rock y Ruedas took place in Avándaro, in the suburbs of Valle de Bravo, a small town in Estado de México, on September 11 and 12, 1971. Among the organizers were transnational corporations such as Coca-Cola and the national mass media monopoly Telesistema Mexicano. Avándaro was the culmination of the process of creating a youth culture of consumption that started in the early 1960s and went through several transformations during the next decade. As part of the project to commercialize youth culture, the mass media tried to impose stereotypes that were reappropriated and resignified by groups of young people, such as “onderos.” Their actions became an obstacle for corporate business plans and turned Avándaro into one of the milestones of the Mexican countercultural movement in the second half of the 20th century.