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The India Bonita Pageant of 1921 marked a critical moment in Mexico’s revolutionary identity formation. This serialized pageant hosted by the Mexico City newspaper, El Universal, also played a major role in the formulation of indigenous “authenticity,” as defined by race, material culture, gender, and sexuality. The aims of the pageant were at least superficially focused on celebrating indigenous peoples, but it ultimately narrowed popular understandings of what it meant to be indigenous through its focus on select visual markers of indigeneity. It thereby discursively erased portions of the indigenous population that did not conform to these parameters. The pageant also played into broader efforts to solve the so-called Indian Problem by situating ideal indigeneity in the rural past, favoring Aztec heritage over other indigenous identities, and positioning Mestizos as the race of the future. Ultimately, this attempt at indigenous inclusion was part of broader revolutionary identity projects that sought to isolate and erase one problematic part of the population under the guise of celebrating it.

Article

Mexico’s involvement in world’s fairs and other international expositions is examined. From 1867 to 1929, governments promoted nationalism and industrialization through world’s fairs in Europe and international expositions in America. Mexico, which had recently achieved independence from Spain, became involved in these fairs to bolster its economy and image, competing with other nations to sell local goods and offer investment opportunities to foreigners. Since 1850, Mexicans have encouraged commerce and industry while enthusiastically marketing their country as a tourist “wonderland.” Accounts of Mexico’s participation in world’s fairs draw attention to the imperialism embedded in such events, suggesting that they were deeply problematic. Defined as cultural palaces and trade shows, fairs have chronicled changing ideas about nationalism, modernity, and, more recently, branding. In the wake of the Mexican Revolution, Mexicans have recognized their strategic importance, although a persistent theme in the literature is that these are inherently tiresome and expensive undertakings and a significant drain on economic and political life.