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Bruce Campbell

Mexican comic books are a cultural product whose development is tied to the history of the modern Mexican state. The consolidation of the state in the aftermath of the armed conflict period of the Mexican Revolution (1910–1920) shaped the conditions for the emergence of a domestic industry and market for comics, and in particular for comic books, alongside other important cultural industries such as radio, film, and television, through state supports for and controls over the nation’s culture industries. In the late 20th century, the neoliberal character of the Mexican state—for which official policy has centered on privatization of state economic enterprises, the reduction of public subsidies for goods and services, and the elimination of import tariffs—subsequently reshaped the conditions for production and consumption of the nation’s sequential art. The term “comics” is applied to graphic narrative generally, which in turn is defined by the sequential use of images, usually in combination with language, in order to tell some kind of story. Comics are therefore a broad category of cultural production that includes newspaper strips, comic books, graphic novels, fotonovelas (comprising photographs in series with inserted dialogue text), and, more recently, webcomics. Comics are a cultural commodity the production and distribution of which are affected by changes in public supports, as well as by governmental controls over comics content. In the period of institutional consolidation that followed the armed phased of the Mexican Revolution, government supports were provided principally through the subsidizing of newsprint and the implementation of national literacy campaigns. The North American Free Trade Agreement (NAFTA)—a tri-national trade liberalization regime signed by Mexico, Canada, and the United States and implemented on January 1, 1994—significantly altered the circumstances of comics in Mexico, in terms of both the economic conditions for comics production and readership, and the political environment and public discourses addressed and communicated through Mexican comics art. The most direct impact on comics production came through the Mexican state’s retreat from control of the paper supply under the terms of NAFTA. Because paper is a key productive input, changes in paper cost and availability had the largest impact on the cost of long-form or sustained graphic narratives, such as comic books. As a result, the NAFTA period (1994 to present) is marked by the emergence of the Mexican graphic novel and of webcomics. Both of these cultural forms are based on a reorganization of the economics of comic-book production. Comics production and consumption are therefore implicated in neoliberal policy constructs such as the North American Free Trade agreement, despite not being an explicit category of economic activity addressed by the treaty.


Theater in Argentina and Uruguay, which together compose the Plata river region of Latin America, has been a predominant form of entertainment since the 19th century. Theaters abound in Montevideo, while its sister city. Buenos Aires, has its own Broadway in the famed Corrientes Street. In the age of digital culture, the theater remains a mainstay of cultural life for Argentines and Uruguayans. The success of theater and the making of a theatergoing public in the region have their roots first in the variety of entertainment offered by hemispheric travelers to the region from the 1820s through the 1880s and then, most significantly, in shows put on by itinerant circus troupes in the countryside that only later filled urban theaters. From the mid-1880s through 1900 these circus troupes performed plays known as dramas criollos that dealt with rural traditions and explored issues of migration, social stratification, and tensions of economic modernization. These Creole dramas, like the narrative and poetic tales of gaucho heroes that informed them, became wildly successful, attracting spectators in the countryside and city alike, in venues ranging from makeshift tents to the most opulent theaters. They also became the namesake of the circo criollo, which referred as much to types of performers staging the tales as to the circus event where people flocked to see the new main attraction—the dramas. In effect, the Creole drama phenomenon expanded the presence of popular entertainment across the region and consolidated a theatergoing public. It also gave way to a new strand of modern popular culture in which storylines and characters reappeared in other media, and the impact of the Creole drama experience long outlived the spectacle itself.