The image of the Mexican Motherland protected by the national eagle was one of the most circulated civic symbols during the period of the welfare state (1940–1973). Between 1962 and 1977, it illustrated the covers of the free texts created and given by the Ministry of Public Education to all students. The image gained circulation again in 2008, on the textbook History and Citizenship. It was also employed as the logo for the Instituto Mexicano del Seguro Social [Mexican Institute of Social Security], an organization to which the government devoted an important part of its budget.
Welfare state programs developed in several countries. In Mexico, the ideals were promoted by the official party that ruled the nation for nearly seventy years. During the presidency of Adolfo López Mateos (1958–1964), when the country experienced its best moment of economic welfare, political stability, and consolidated this patriotic—and propagandistic—symbol, it became a significant component of the civic collective imaginary.
By this time, a solid symbolic apparatus already existed and marked “memory spaces”—with its expressions of public art, like the ones in the visual vocabularies of free textbooks. It formed one of the tools for the exercise of symbolic power needed for governability. The image of Motherland protected by the national eagle (with its gender connotations) can be described as: Motherland is a woman and government is a man; this allows the citizens to relate the civic realm to the private one and to the functions and divisions of the social order and in the family environment.
The example of the Motherland as a source of life and provider of social services for citizenship and that of the government as the provider, onlooker, and president of homeland functions, sublimated and reinforced these values in familiar and social arenas—a role previously assigned to the woman. Reverence to the nation obscured the predetermination of her reproductive duties to the care of its offspring and of its home to the man as head of family in his functions as a provider. Therefore, the visual arts and textbook writing in particular, as well as the visual-spatial language, led to the establishment, internalization, and preservation of the status quo in the social structures and civic norms reinforced by the uses and habits, operating to promote controlling groups, either the paternalist government or the conservative family man.
The welfare state opened a connection to art not only because of the economic boom and the investments in public works and projects, which included public works of art, but also because of the interest of political leaders in education, patronage, and artistic diffusion. Public art played a fundamental role both in the symbolic government apparatus and in the artistic world itself. Possibilities of participation in constructive projects subisidized by the government increased, consisting of both facilities for health-care and housing services, as well as museum spaces. Among these projects was the first museum of modern art, opened in 1964. In addition, the art market strengthened with the opening of galleries accesible to both the middle class and the elite. Consequently, struggles for power between different artistic trends and groups and the Mexican School of Painting that, since 1921, with its budgetary ups and downs and the downfall of its sponsor, relied on an official subsidy to make public art. Although two of the three masters of muralism, Diego Rivera and José Clemente Orozco, had died, David Alfaro Siqueiros remained active, and mural production continued with artists of younger generations, new trends, and uneven artistic quality. In the realm of public art, the Plastic Integration started by the painter Carlos Mérida and the architect Mario Pani, promoted contributions in its pursuit of a total oeuvre derived from the harmonic encounter of painting, sculpture, and architecture in addition to the geometric pictorial language of pre-Hispanic inspiration and to the simplicity of prismatic forms from international architecture. Within the modern spirit and its “tradition of permanent rupture with tradition,” the second and third group of muralists, largely led by Siqueiros, confronted the “ruputura” generation, then a group of young artists who lacked a particular stylistic approach, and likened the foreign nonrealism to the didactic and propaganda-oriented character of their rivals. This trend emerged in the 1950s and consolidated in the 1960s. It comprised José Luis Cuevas, Alberto Guironella, and Cordelia Urueta, who were linked to neo-figurative art and to abstract art in several modalities with Vlady, Manuel Felgueres, Lilia Carrillo, Juán García Ponce, Pedro Coronel, Kasuya Sakai, and Vicente Rojo, among others. Overall, these trends and conflicts between political realism and nonrealism shared characteristics on the international level during the Cold War.