Brazilian Telenovelas and Modernity
- Mônica Almeida KornisMônica Almeida KornisFundação Getúlio Vargas
The popularity of telenovelas in Brazil begins in the 1960s. On air for many decades, they still have an audience, despite competition from cable networks, the internet, and streaming productions. Though not exclusive, Rede Globo’s presence in this genre, which also includes series and miniseries, constitutes a pedagogical exercise on Brazilian nationality, through language, the identification of the diversity of its regions, and cultural and historical references, in narratives essentially defined within a melodramatic and realist fictional framework. In the last three decades, despite Rede Globo's leadership in the realm of fictional production from the seventies, the competition increased with other free-to-air networks, first with Rede Manchete on nineties, and more recently with Bandeirantes, Record and SBT, when biblical novels, Latin American telenovelas and epic dramas were aired with great success. During those years, Rede Globo tried to overcome the competition introducing new themes and different treatments, not only on telenovelas but also on series and miniseries.