Digital Resources: Social Media, Gender, and the Electronic Music Scene in São Paulo
- Beatriz PolivanovBeatriz PolivanovDeparment of Media and Cultural Studies, Universidade Federal Fluminense
Women occupy few professional roles in electronic music scenes worldwide. In Brazil, and particularly in the city of São Paulo, female collectives have been playing an important role in raising awareness and trying to change this scenario in recent years. In order to do so, they appropriate social media as communication tools, which become relevant digital resources. Mamba Negra was founded in 2013, and was initially organized by Carolina Schutzer and Laura Diaz. They are part of a cultural movement that seeks to occupy São Paulo’s underused public spaces for festivities that embrace especially the female, queer, and black communities. Their name is that of a dangerous snake from Africa (Dendroaspis polylepis). Their considerable number of supporters is concentrated on their Facebook fan page, which had more than 38,000 followers as of April 11, 2019. The page was created on August 27, 2013. Since its origin, the page aims at sharing multimedia content related to the collective’s activities, such as events (mostly performances and parties), their online radio show, and photos and videos from specific artists.
Bandida Coletivo is a collective of female DJs, event and music producers, photographers, and graphic artists that was created in 2016 with the aim of building safe spaces for women within the electronic music scene, not only to experiment with their art, but also to obtain more visibility and professional participation in events. Their name can be translated as “Female Bandit Collective,” and they are especially addressed to an audience of women from the outskirts of São Paulo. Their Instagram profile, @bandidacoletivo, is their preferred outlet in social media. It was created in December 2016 and had almost 2,400 followers as of April 24, 2019. It is filled with pictures and videos from different events they promote, such as parties and workshops, and their DJs’ performances.