Game theory provides formal means of representing and explaining action choices in social decision situations where the choices of one participant depend on the choices of another. Game theoretic pragmatics approaches language production and interpretation as a game in this sense. Patterns in language use are explained as optimal, rational, or at least nearly optimal or rational solutions to a communication problem. Three intimately related perspectives on game theoretic pragmatics are sketched here: (i) the evolutionary perspective explains language use as the outcome of some optimization process, (ii) the rationalistic perspective pictures language use as a form of rational decision-making, and (iii) the probabilistic reasoning perspective considers specifically speakers’ and listeners’ beliefs about each other. There are clear commonalities behind these three perspectives, and they may in practice blend into each other. At the heart of game theoretic pragmatics lies the idea that speaker and listener behavior, when it comes to using a language with a given semantic meaning, are attuned to each other. By focusing on the evolutionary or rationalistic perspective, we can then give a functional account of general patterns in our pragmatic language use. The probabilistic reasoning perspective invites modeling actual speaker and listener behavior, for example, as it shows in quantitative aspects of experimental data.