Deictic expressions, like English ‘this, that, here, and there’ occur in all known human languages. They are typically used to individuate objects in the immediate context in which they are uttered, by pointing at them so as to direct attention to them. The object, or demonstratum is singled out as a focus, and a successful act of deictic reference is one that results in the Speaker (Spr) and Addressee (Adr) attending to the same referential object. Thus, (1)A:Oh, there’s that guy again (pointing)B:Oh yeah, now I see him (fixing gaze on the guy) (2)A:I’ll have that one over there (pointing to a dessert on a tray)B:This? (touching pastry with tongs)A:yeah, that looks greatB:Here ya’ go (handing pastry to customer) In an exchange like (1), A’s utterance spotlights the individual guy, directing B’s attention to him, and B’s response (both verbal and ocular) displays that he has recognized him. In (2) A’s utterance individuates one pastry among several, B’s response makes sure he’s attending to the right one, A reconfirms and B completes by presenting the pastry to him. If we compare the two examples, it is clear that the underscored deictics can pick out or present individuals without describing them. In a similar way, “I, you, he/she, we, now, (back) then,” and their analogues are all used to pick out individuals (persons, objects, or time frames), apparently without describing them. As a corollary of this semantic paucity, individual deictics vary extremely widely in the kinds of object they may properly denote: ‘here’ can denote anything from the tip of your nose to planet Earth, and ‘this’ can denote anything from a pastry to an upcoming day (this Tuesday). Under the same circumstance, ‘this’ and ‘that’ can refer appropriately to the same object, depending upon who is speaking, as in (2). How can forms that are so abstract and variable over contexts be so specific and rigid in a given context? On what parameters do deictics and deictic systems in human languages vary, and how do they relate to grammar and semantics more generally?