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The expression language of the economy and business refers to an extremely heterogeneous linguistic reality. For some, it denotes all text and talk produced by economic agents in the pursuit of economic activity, for others the language used to write or talk about the economy or business, that is, the language of the economic sciences and the media. Both the economy and business contain a myriad of subdomains, each with its own linguistic peculiarities. Language use also differs quite substantially between the shop floor and academic articles dealing with it. Last but not least, language is itself a highly articulate entity, composed of sounds, words, concepts, etc., which are taken care of by a considerable number of linguistic disciplines and theories. As a consequence, this research landscape offers a very varied picture. The state of research is also highly diverse as far as the Romance languages are concerned. The bulk of relevant publications concerns French, followed at a certain distance by Spanish and Italian, while Romanian, Catalan, and Portuguese look like poor relations. As far as the dialects are concerned, only those of some Italian cities that held a central position in medieval trade, like Venice, Florence, or Genoa, have given rise to relevant studies. As far as the metalanguage used in research is concerned, the most striking feature is the overwhelming preponderance of German and the almost complete absence of English. The insignificant role of English must probably be attributed to the fact that the study of foreign business languages in the Anglo-Saxon countries is close to nonexistent. Why study foreign business languages if one own’s language is the lingua franca of today’s business world? Scholars from the Romance countries, of course, generally write in their mother tongue, but linguistic publications concerning the economic and business domain are relatively scarce there. The heterogeneity of the metalanguages used certainly hinders the constitution of a close-knit research community.

Enregisterment denotes the sociolinguistic process within which specific forms of speaking, writing, or signing are subsumed by a social group into a coherent, distinctive whole (a language, a dialect, a standard, a slang etc.), which is often also given a label (such as Viennese, Spanglish, chatspeak, youth slang, officialese) and associated with specific contexts of use, media, groups of users, purposes, and ends, which are expected to be “typical” with regard to these forms. The product of such a process, an allegedly distinct set of communicative means that is associated (indexically linked) with assumed contexts and hence evokes specific expectations as far as their use is concerned, is called a register, register of discourse, or register of communication. According to the sociolinguistic theory of enregisterment, registers are interpretive or ideological concepts rather than ontological facts; that is, there is often not much empirical evidence that these forms of communication are really used in the exact way, as distinctively, or as coherently as the register allocation would suggest, but nevertheless there is a shared belief throughout the relevant community that this is the case. Since such shared beliefs do have an impact on how people categorize the world they find themselves in, however, registers are not dismissed as “false beliefs” about language, but are rather seen as a core ingredient of the social use of language, particularly in relation to processes of social positioning, and of alienation and social discrimination, as well as the construction of social identities. Furthermore, many scholars have pointed out that enregisterment is not merely a “folk-linguistic” phenomenon (as opposed to allegedly “nonideological” forms of inquiry practiced by linguistic experts), since enregisterment processes are often propelled by linguistic scholars, and registers (such as “ethnolects” or “netspeak”) sometimes even derive from academic discourse. Since the concept has gained great prominence in contemporary sociolinguistics, registers and enregisterment have been widely researched in Germanic languages, most notably English but also other Germanic languages such as German, Dutch, Swedish, Danish, and Norwegian. Enregisterment processes have been identified with regard to multiple historical and contemporary dimensions with which registers are being linked, among them nation states (language standardization and pluricentric standard variation), regions (regional and urban varieties), gender (e.g., “female speech,” “queer slang”), class (e.g., received pronunciation), age (e.g., “youth slang”), media (e.g., “netspeak”), profession (e.g., “officialese”), and ethnicity (e.g., “ethnolects”).