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Language shift occurs when a community of users replaces one language by another, or “shifts” to that other language. Although language shift can and does occur at the level of the individual speaker, it is shift at the level of an entire community that is associated with widespread language replacement and loss. Shift is a particular kind of language loss, and differs from language attrition, which involves the loss of a language over an individual’s lifetime, often the result of aging or of language replacement (as in shift). Both language shift and attrition are in contrast to language maintenance, the continuing use of a language. Language maintenance and revitalization programs are responses to language shift, and are undertaken by communites who perceive that their language is threatened by a decrease in usage and under threat of loss. Language shift is widespread and can be found with majority- or minority-language populations. It is often associated with immigrant groups who take up the majority language of their new territory, leaving behind the language of their homeland. For minority-language speaker communities, language shift is generally the result of a combination of factors, in particular colonization. A nexus of factors—historical, political, social, and economic—often provides the impetus for a community to ceasing speaking their ancestral language, replacing it with the language of the majority, and usually politically dominant, group. Language shift is thus a social issue, and often coupled with other indicators of social distress. Language endangerment is the result of language shift, and in fact shift is its most widespread cause.Since the 1960s there has been ever-increasing interest across speaker communities and linguists to work to provide opportunities to learn and use minority languages to offset shift, and to document speakers in communities under the threat of shift.

English clearly is the world’s most widely used language in the early 21st century: the language of formal and other interactions in very many countries, the main tool of globalization, and the default choice for transnational communication. Initially, the expansion of the British Empire, beginning in the 17th century and driven by various motives for colonization, brought it to all continents: North America and the Caribbean, the southern hemisphere (including Australia, New Zealand, South Africa, and other territories), and also Asia, Africa, and the Pacific region. In contact with indigenous languages new, increasingly stable and localized varieties of English with properties and functions of their own have grown in many countries. These varieties have come to be summarily labeled as “World Englishes,” and a new subdiscipline in linguistics has emerged since the 1980s investigating their features and conditions of use. They have conventionally been classified according to their status in specific countries and territories, as native, second, or foreign languages, respectively, and several theoretical models have been proposed to account for their status, developments, and mutual relationships. Vibrant changes of the recent past, broadly associated with a sociolinguistics of globalization and increasing superdiversity, have continued to push the dissemination of English to new contexts, both socially and individually, and a “post-varieties approach” is now being envisaged. A wide range of facts and issues can be discussed and investigated when addressing World Englishes. The basic perspective, obviously, concerns the sociohistorical diffusion of the language: Who brought English to which territories, when, and why? And how has the language been transformed in different places? It has been argued convincingly (in the “Dynamic Model” of the evolution of Postcolonial Englishes) that despite all geographical, historical, and social differences, amazing similarities in the emergence of these new varieties, grounded in principles of sociolinguistic accommodation and identity transformations, can be identified. In all contexts and territories, contact with local and other languages has been determinative, usually via the process of second-language acquisition of English by indigenous people. Language policies and their implementation by means of strategies of language pedagogy have played a major role, and all of this is shaped decisively by linguistic attitudes—the question of what speakers and authorities believe about such emerging varieties and their relationship to norms of correctness. Also, specific structural patterns and types of linguistic phenomena can be observed in all these varieties on all levels of language organization. Consequently, the notion of “English” today needs to be retuned from thinking of it as a single, monolithic entity, a linguistic “standard” and a reference system, to understanding it as a set of related, structurally overlapping, but also distinct varieties, the products of a fundamental “glocalization” process with variable, context-dependent outcomes.